Coco Box Office Prediction

Blogger’s Note (11/21): On the eve of its premiere, I’m revising my estimate up a bit from $50.5 million in the three-day to $54.1 million and $74.6 million for the five-day.

Disney/Pixar looks to brings hordes of family audiences in over the Thanksgiving holiday once again when Coco debuts next Wednesday. The musical fantasy centers around the Mexican holiday Day of the Dead and features the voices of Anthony Gonzalez, Gael Garcia Bernal, Benjamin Bratt, and Edward James Olmos. It’s directed by Lee Unkrich, who last made Toy Story 3 for the studio.

The animated flick is already setting box office records in Mexico, which should be no major surprise given its setting. Reviews (as they typically are for Pixar) are solid with a current 96% Rotten Tomatoes score.

So how well will Coco perform stateside? Looking over the history of Disney’s Thanksgiving releases, there are several models to choose from. On the high-end, 2013’s Frozen took in $67.3 million for the three-day traditional Friday to Sunday portion of the weekend and $93.9 million for the five-day Wednesday to Sunday gross. On the low-end, 2015’s The Good Dinosaur only managed $39.1 million from Friday to Sunday and $55.4 million for the five-day. I don’t believe Coco will achieve the Frozen peak or the Dinosaur low.

Going back to just last year, Moana earned $56.6 million for the three-day and $82 million from Wednesday-Sunday. That would be on the higher end of expectations here, but it’s certainly feasible. Like Moana, our 2017 Disney offering has good buzz and looks to be the front-runner for Best Animated Feature at the Oscars.

Yet I believe it may fall a bit below that and the best model I see goes back seven years to Tangled, which took in $48.7 million for the three-day and $68.7 million for the five-day. I’ll estimate Coco gets just above that.

Coco opening weekend prediction: $54.1 million (Friday to Sunday), $74.6 million (Wednesday to Sunday)

For my Roman J. Israel, Esq. prediction, click here:

https://toddmthatcher.com/2017/11/19/roman-j-israel-esq-box-office-prediction/

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