Will audiences be ready for Baywatch when it debuts over Memorial Day weekend?
The action/comedy is, of course, a reboot of the 90s TV show that ruled the syndication waves and improbably became one of the biggest programs across the world. This version of Baywatch has more intentional humor and it’s R rated. Dwayne Johnson and Zac Efron headline with Alexandra Daddario and Priyanka Chopra costarring. Seth Gordon, director of Horrible Bosses and Identity Thief, is behind the camera. And, yes, David Hasselhoff and Pamela Anderson are said to cameo.
Last month, Paramount moved the release date from Friday to Thursday so my estimate here is for its five-day haul over the holiday frame. Besides the brand familiarity, Baywatch‘s biggest asset is Johnson, who’s had a stellar track record as of late (he’s also been garnering publicity for apparent political aspirations in the future).
The studio is clearly going for a Jump Street vibe here. This would be fortunate to make the $57 million accomplished by 22 Jump Street in its first five days. I don’t think it will get there. Some moviegoers may be inclined to check out Jack Sparrow and the buzz here feels less substantial than for the Channing Tatum/Jonah Hill series.
I’ll predict Baywatch hits high 30s to low 40s for a second place showing behind Pirates.
Baywatch opening weekend prediction: $39.4 million (Thursday to Monday prediction)
For my Pirates of the Caribbean, Dead Men Tell No Tales prediction, click here: