Mattel toys are being brought to the big screen next weekend when Max Steel debuts. The superhero tale has a reported budget of just $15-$20 million and that’s probably a good thing for its sake.
Steel features Ben Winchell in the lead alongside Ana Villafane, Andy Garcia, and Maria Bello and some CG aliens. The marketing campaign for this seems pretty darn quiet and one wonders if its studio has much faith in it.
A much higher profile Mattel related property will arrive later when Justin Lin directs a pic based on the Hot Wheels line. As far as this one goes, unless there’s a legion of Max Steel lovers clamoring for a barely marketed adaptation, I see this debuting poorly and fading quickly.
Max Steel opening weekend prediction: $3.8 million
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