Screen Gems has quite a profitable enterprise going for the last two years and will try to keep it up for a third with When the Bough Breaks, opening next weekend. The thriller stars Morris Chestnut, Regina Hall, and Jaz Sinclair and was produced for a mere $13 million.
In 2014, the studio put out the similarly themed No Good Deed. The result was a $24.2 million opening. Last year, it was The Perfect Guy (also featuring Chestnut) and it took in $25.9 million for its start. These romantic potboilers have largely appealed to African-American female audiences over 30 and are pretty much critic proof (Perfect Guy didn’t bother to screen for reviewers).
I don’t see much reason why Bough wouldn’t break out in the same way. In fact, I believe it stands an excellent chance at being #1 next weekend over the Clint Eastwood directed/Tom Hanks starring Sully. A debut in the low to mid 20s looks probable for another Screen Gems cash cow.
When the Bough Breaks opening weekend prediction: $22.7 million
For my Sully prediction, click here:
For my The Disappointments Room prediction, click here:
For my The Wild Life prediction, click here: