Last year, Universal Pictures animation division had a lovely summer when Minions opened to $115 million with an eventual $336 million gross. The studio is hoping that luck strikes again with The Secret Life of Pets, out next Friday. The 3D animated tale features a voice cast led by Louis C.K., Eric Stonestreet, Kevin Hart, Albert Brooks (pulling double duty this summer with Pixar’s smash Finding Dory), and many others.
Reviews have been kind as it stands at 83% on Rotten Tomatoes. Trailers and TV spots have been solid and it’s likely that plenty of their kids and their parents will tune in. One factor that could prevent it from topping – say – the $75 million opening of Zootopia earlier this year is the competition factor. While Finding Dory will be in its fourth week and slowing down, it should still get some repeat business. Spielberg’s The BFG will be in its second weekend. Still, I think it’ll come darn close.
That said, I expect Pets to fall somewhere in the range of $65-$75 million, which is a pretty common debut for a high-profile animated feature. The 9th through 19th top animated premieres have all started out with those numbers. My prediction puts it right outside the top ten at #11 – right between The Simpsons Movie and Shrek Forever After.
The Secret Life of Pets opening weekend prediction: $73.7 million
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