Lionsgate tries to get in on the animation action with Norm of the North, opening next Friday. The 3D computer animated pic features the voices of Rob Schneider, Heather Graham, and Ken Jeong (pulling double duty over the weekend with Ride Along 2).
On MLK weekend over the past couple of years, kiddie entertainment has performed quite nicely. Last year, Paddington debuted to $18.9 million and in 2013, The Nut Job opened with $19.4 million. This Arctic set tale seems be flying a bit more south of the radar. It could possibly benefit from a dearth of family entertainment now that Alvin and the Chipmunks: The Road Chip is winding down (though Star Wars is still out there), but I believe Norm may be lucky to reach double digits for its start.
Norm of the North opening weekend prediction: $9.3 million
For my Ride Along 2 prediction, click here:
For my 13 Hours: The Secret Soldiers of Benghazi prediction, click here: