Tackling a topic that’s been in the forefront of sports news recently, Concussion opens Christmas Day, headlined by Will Smith. The pic focuses on the controversy with head trauma and the NFL, casting its star as the real life doctor trying to warn the multi-billion dollar organization of its effects. Costars include Alec Baldwin, Gugu Mbatha-Raw, Albert Brooks, and Luke Wilson as Commissioner Goodell.
Reviews for Concussion have been mixed and it currently stands at 65% on Rotten Tomatoes. Smith could find himself in the mix for Best Actor at the Oscars and that exposure helps. The pic has been advertised frequently during sporting events on TV.
Yet that still might not add up to a big opening weekend. Competition is fierce for adults (Joy, The Big Short open against it) and its lack of major buzz could mean a debut in the low teens. The best hope for Concussion may be playing solidly over future weekends, which it may well accomplish.
Concussion opening weekend prediction: $13.8 million
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