It may star a pair of Oscar winners in Nicole Kidman and Colin Firth, but the thriller Before I Go to Sleep seems likely to be a snoozer at the box office when it opens Friday.
The pic is receiving mixed reviews, but more importantly, it’s received little TV advertisement at all stateside. I’m frankly a little surprised this didn’t go direct to VOD instead of a 1700 screen theatrical debut. If this managed to make over $5 million out of the gate, its production company should consider that a small victory. I’ll predict it doesn’t even get that far.
Before I Go to Sleep opening weekend prediction: $3.5 million
For my Nightcrawler prediction, click here:
For my Saw 10th Anniversary prediction, click here: