Disney will attempt some counterprogramming this weekend as the studio opens its real life sports drama Million Dollar Arm starring “Mad Men” lead Jon Hamm. The pic is based on the story of sports agents traveling to India to recruit future major league baseball players. The supporting cast includes Bill Paxton, Alan Arkin, and Life of Pi actor Suraj Sharma.
The studio behind Million Dollar Arm is no stranger to marketing sports related dramas. Both Miracle in 2004 and Invincible in 2006 performed well and got off the ground with $19M and $17M debuts, respectively. Arm has received a solid marketing campaign and might serve as a good alternative to those not watching Godzilla stomp back into theaters. Having Jon Hamm featured in his first true lead role doesn’t hurt either and word of mouth is positive, with Disney claiming this is one of its highest testing pictures in years.
The grosses I previously mentioned for Miracle and Invincible should be the likely low mark for what this can achieve. However, I suspect a gross in the low to mid 20s is even more possible.
Million Dollar Arm opening weekend prediction: $23.4 million
For my Godzilla prediction, click here: