It was just over five years ago that Taken became a massive and unexpected hit and turned veteran actor Liam Neeson into a major action star. On Friday, we’ll see if his box office luck continues with Non-Stop. Neeson plays a federal air marshal dealing with a big ol’ crisis aboard an international flight. Julianne Moore and Oscar nominee Lupita Nyong’o costar.
Non-Stop has a rather modest $50 million budget that it should have no problem earning back and then some. Trailers for it have been pretty effective and the late February release date is good timing for action audiences hungry for something new.
Post Taken, Neeson’s star power has generated high teens to low twenties openings for Unknown and The Grey. I have an inkling that Non-Stop could go higher than that. By doing so, it should end the three week reign of The Lego Movie at #1. That’s if Son of God (the other newbie Friday) doesn’t open bigger and I’ll get to that one later today.
I don’t see Non-Stop debuting below $20 million and it wouldn’t shock me if it reached just above $30 million – but high 20s seems to be the most probable scenario.
Non-Stop opening weekend prediction: $28.2 million
For my Son of God prediction, click here: