On Friday, Vampire Academy attempts to bring in teen audiences with its mix of fantasy and comedy. It’s based on a bestselling 2007 novel and comes from director Mark Waters, mostly known for his successes with Lindsay Lohan in Freaky Friday and Mean Girls. The cast mostly consists of unknowns.
Vampire Academy would love to see an opening gross similar to that of Warm Bodies, which opened in early February last year to a $20 million start. The other scenario could be a debut in line with Beautiful Creatures, which also opened in February 2013 to only $7.5 million. My gut tells me the latter is more likely.
The picture just doesn’t seem to have much traction and the marketing campaign has been rather quiet. While it could eek past double digits, I think Vampire Academy falls short of that for a lackluster premiere.
Vampire Academy opening weekend prediction: $8.4 million
For my prediction on The Lego Movie, click here:
https://toddmthatcher.com/2014/02/02/the-lego-movie-box-office-prediction/
For my prediction on The Monuments Men, click here:
https://toddmthatcher.com/2014/02/02/the-monuments-men-box-office-prediction/
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