Blumhouse hopes audiences turn out for the grisly horror flick Imaginary on March 8th. From Truth or Dare and Kick-Ass 2 maker Jeff Wadlow, the tale of a demented stuffed bear stars DeWanda Wise, Pyper Braun, Tom Payne, Taegen Burns, Veronica Falcón, and Betty Buckley.
Originally slated for early February, the low-budget affair ($13 million reportedly) follows its studio’s model of minor price tags hoping for major returns. This certainly won’t make Five Nights at Freddy’s money when it comes to Blumhouse productions featuring demonic furry creatures.
It could, however, come close or even exceed the budget in its first weekend and that’d be just fine.
Imaginary opening weekend prediction: $10.5 million
Marlon Wayans is a frequent presence in comedic horror mashups and they’ve been of the R rated variety with Scary Movie and its first sequel and A Haunted House and its follow-up. On the Netflix circuit, The Curse of Bridge Hollow ditches the scatological humor for a family friendly concoction about a Halloween obsessed town where the decorations come to life. It’s not hard to envision Adam Sandler or Eddie Murphy in the Dad role that Wayans fills. In fact, Sandler mined similar territory recently with Hubie Halloween. This one isn’t exactly a treat, but I found it more tolerable than that one.
Howard Gordon (Wayans) is a science teacher transported from Brooklyn to Bridge Hollow, a small New England town that looks quaint but is far from it. The residents wear their Patriots jerseys loudly and talk even more thunderously about the town’s spooky history. It involves the tale of Stingy Jack, whose mythology gave us the Jack-o’-lantern. You don’t want to wake him and that’s precisely what Howard’s teenage daughter Sydney does when they settle into their haunted house. She’s played by Priah Ferguson, a consistent bright spot on Netflix’s Stranger Things. The father/daughter relationship is a cliched one with Howard as the overbearing holiday skeptic who just needs to listen more. Mom (Kelly Rowland) really gets the short shrift. Her defining character trait is that she bakes inedible vegan desserts. The screenplay could’ve done better than “the wife can’t cook” material for the former Destiny’s Child and Freddy vs. Jason star.
Priah and Dad must get over their differences as they battle a slew of creatures of the crawly and skeletal variety. The special effects aren’t half bad. Hollow is aimed squarely at delighting kids and placating the adult supervision. It’s an easy and breezy watch and Wayans seems committed to the part. That’s more than I could say for Murphy, who appeared downright bored in The Haunted Mansion. Ferguson, on the other hand, doesn’t quite get to display the personality that’s so winning on her smash hit role as Erica Sinclair. A few chuckles come from a supporting cast including Rob Riggle, John Michael Higgins, and Lauren Lapkus as Bridge Hollow’s very New England accented Mayor.
Jeff Wadlow, whose traditional scary movies Truth or Dare and Fantasy Island were subpar, directs. Bridge Hollow is better than either of them. I realize all of my compliments likely sound hollow. That’s not inaccurate, but youngsters could do worse than dialing this up and the more seasoned viewer shouldn’t curse themselves for having to watch it.
The latest low-budget concoction from Blumhouse Productions is Fantasy Island, a horror themed take on the kitschy 1970s TV series. Opening over the four-day Presidents Day weekend, Jeff Wadlow (who recently teamed with Blumhouse on Truth or Dare) directs with a cast including Michael Pena, Maggie Q, Lucy Hale, Austin Stowell, Portia Doubleday, and Michael Rooker.
Shot for a reported tiny $7 million, the pic will attempt to bring in youngsters without much reference point for the source material. That said, this particular production shop is savvy about getting an audience and turning a handsome profit. Nearly two years back, Truth debuted to nearly $19 million against its $3 million budget.
The gargantuan profit return may not be quite as pronounced here, but still substantial. For the Friday to Monday frame, I’ll say Island manages low double digits.
Fantasy Island opening weekend prediction: $11.6 million (Friday to Monday estimate)
The horror thriller BadSamaritan arrives in theaters next weekend and it seems to be flying pretty far under the radar. Dean Devlin directs his sophomore pic, but he’s been no stranger to audiences for decades. He was the producing partner of Roland Emmerich and was behind the scenes with efforts including Stargate, IndependenceDay, and the unfortunate 1998 version of Godzilla. Just last year, he put out his debut – disaster flick Geostorm. That mega-budgeted effort took in a weak $33 million domestically. Compared to what I expect Samaritan to do, Geostorm might be considered a blockbuster.
David Tennant, Robert Sheehan, Carlito Olivero, and Kerry Condon are among the cast members in the home invasion tale that turns into a fright fest. Genre fans have had their fix as of late with AQuietPlace and TruthorDare.
Samaritan is slated to open on roughly 1800 screens, which is actually higher than Overboard or Tully (the two features opening on the same day). Even with more showings, I’ll project this premieres third of the three new releases in theaters that should be a quiet place of their own.
BadSamaritan opening weekend prediction: $2.1 million
We are in the midst of the spring season currently, but in Hollywood it becomes summer this weekend as Avengers: Infinity War blasts into theaters. The Disney/Marvel property brings together the MCU superheroes of the past decade and looks to break numerous records. You can peruse my detailed prediction post on it here:
As my estimate outlines, I anticipate Infinity falling just short (about $7 million) of the all-time opening record achieved by Star Wars: The Force Awakens in December of 2015. That easily gives it the #2 premiere (well above the $220 million that Star Wars: The Last Jedi made this past December).
All of the oxygen in this late April frame should be sucked up by Iron Man, Captain America, Black Panther, the Guardians of the Galaxy, Thor, and more. This means holdovers may experience some rather rough declines, including Rampage. I also have a feeling Super Troopers 2 (after an opening that exceeded all expectations) is an example of a front-loaded gross and its sophomore fall could be significant. A Quiet Place should drop to second while Amy Schumer’s I Feel Pretty may lose around half of its middling debut audience.
And with that, my top 5 projections for the weekend:
1. Avengers: Infinity War
Predicted Gross: $240.2 million
2. A Quiet Place
Predicted Gross: $11.8 million
3. Rampage
Predicted Gross: $9.1 million
4. I Feel Pretty
Predicted Gross: $7.6 million
5. Super Troopers 2
Predicted Gross: $5.6 million
Box Office Results (April 20-22)
A Quiet Place crept back up into the top spot as the acclaimed horror pic took in $20.9 million, on pace with my $21.6 million projection. Its three-week total stands at a terrific $131 million.
Rampage dropped to second and held up better than I figured in weekend #2 with $20 million compared to my $17 million forecast. The Dwayne Johnson adventure has made $65 million thus far. As mentioned, it could be in for a healthier drop this weekend considering the competition.
Amy Schumer’s I Feel Pretty debuted in third with a just OK $16 million, in line with my $16.2 million prediction. This is lower than the comedian’s previous outings, Trainwreck and Snatched.
While Pretty was a comedy that opened on the lower end of estimates, Super Troopers 2 was fourth and blew away most prognostications. The sequel to the 2002 cult hit made a strong $15.1 million, nearly tripling my $5.2 million estimate.
Truth or Dare rounded out the top five in its sophomore frame with $7.7 million. I was close at $7.9 million. The low-budget Blumhouse horror offering sits at $30 million in its first two weekends.
Due to my low ball take on Troopers, I incorrectly had Blockers fifth. It came in seventh with $6.8 million (I said $5.9 million) for $48 million overall. Ready Player One was sixth with $7.4 million and it’s up to $126 million.
Finally, the Paula Patton thriller Traffik opened in ninth with $3.9 million – a bit above my $3 million take.
It’s the calm before the Marvel storm at the box office this weekend as three new titles debut: Amy Schumer’s IFeelPretty, comedy sequel SuperTroopers2, and Paula Patton/Omar Epps thriller Traffik. You can peruse my detailed predictions on that trio here:
As we await the potentially record-breaking premiere of Avengers: InfinityWar next weekend (my estimate for it will be on the blog tomorrow), there is some excitement to ponder with this frame. There could be a three-way battle for first place as current #1 Rampage is likely to suffer a heftier drop than AQuietPlace. If Pretty beats my forecast, it could vie for the top slot as well.
My $5.2 million SuperTroopers2 prediction and $3 million projection for Traffik leave them both outside my top 5.
TruthorDare should drop to fourth with ReadyPlayerOne and Blockers battling for fifth position. I’ll note I have Player right behind Blockers in sixth with $5.8 million.
So while Captain America, Iron Man, Black Panther, the Guardians of the Galaxy and more superheroes await, here’s my take on this weekend’s high five:
1. AQuietPlace
Predicted Gross: $21.6 million
2. Rampage
Predicted Gross: $17 million
3. IFeelPretty
Predicted Gross: $16.2 million
4. TruthorDare
Predicted Gross: $7.9 million
5. Blockers
Predicted Gross: $5.9 million
BoxOfficeResults (April13–15)
Rampage took first as Dwayne Johnson’s adventure with a slew of CG creatures met expectations with $35.7 million, in line with my $36.6 million estimate. As you can see above, I expect it to lose more than half its opening audience and cede the pole position to the third frame of horror smash AQuietPlace.
Speaking of, AQuietPlace held strongly in second with $32.9 million. I was close on that projection too with $31.8 million. The acclaimed pic has amassed $100 million in just ten days.
Blumhouse continued its trend of turning low-budget fright fests into hits as TruthorDare was third with $18.6 million, just topping my $16.7 million forecast. While I look for it to drop fast, it’s already a big success considering its budget is reportedly under $5 million.
Other holdovers experienced larger declines that my projections. ReadyPlayerOne was fourth with $11.5 million compared to my $13.9 million estimate for $114 million total. Blockers was fifth with $10.7 million (I said $13.3 million) for $37 million overall.
Dwayne Johnson and Blumhouse Productions are hoping that Friday the 13th is a lucky opening day for them as Rampage and Truth or Dare debut this weekend. The former teams Johnson in an adventure with a host of CG animals and the latter is the latest from the studio that has seen a number of low-budget horror hits. You can peruse my detailed prediction posts on both here:
The battle for #1 got a bit more interesting this weekend due to the incredible debut of A Quiet Place. If Rampage were to not meet expectations (and I have it meeting them), it could create a close race between the two. That said, my mid 30s projection for The Rock and the giant gorillas and wolves puts it in first with Quiet not too far behind.
Underestimating Blumhouse is usually not a wise course of action and I have Truth or Dare in third (even with the considerable competition of A Quiet Place‘s sophomore frame). That means Ready Player One and Blockers (which opened very well itself over the weekend) should be awfully close in the race for fourth. I give Player the slight edge.
There’s also the nationwide expansion of Wes Anderson’s Isle of Dogs, which has been performing splendidly in limited release. I don’t have a theater count for it yet, but I don’t see it reaching the top 5. If it hits around 1500 theaters, I would probably say it gets around $7.5 million to $8 million. We also have the animated Sgt. Stubby: An American Hero and tennis drama Borg vs. McEnroe apparently both opening in wide (or wide-ish) release. Once again, I’ve yet to witness a screen count and there’s really no chance either of them sniff the top 5 anyway.
And with that, my projections for the weekend:
1. Rampage
Predicted Gross: $36.6 million
2. A Quiet Place
Predicted Gross: $31.8 million
3. Truth or Dare
Predicted Gross: $16.7 million
4. Ready Player One
Predicted Gross: $13.9 million
5. Blockers
Predicted Gross: $13.3 million
Box Office Results (April 6-8)
As mentioned, it was a loud and massive opening for John Krasinski’s A Quiet Place as the critically acclaimed horror pic took in $50.2 million (way beyond my $31.2 million estimate). That’s the second largest opening of 2018 behind Black Panther as it nearly tripled its meager $17 million budget in just three days. With great word-of-mouth, expect it to play well over the coming weekends.
Pretty much everything made more than my predictions in this first full April weekend. Ready Player One held solidly in weekend #2 with $24.6 million (ahead of my $21.8 million prediction) for $96 million overall.
Well reviewed comedy Blockers had a sturdy debut in third with $20.5 million, besting my $15.2 million projection. Look for the John Cena/Leslie Mann laugh fest to experience minimal declines in coming weekends, similar to what Game Night recently accomplished.
Black Panther took in $8.7 million for fourth (topping my take of $7.2 million) and it once again made some box office history. The Marvel behemoth became the third largest domestic grosser of all time (surpassing Titanic). It will likely stay at that spot behind Star Wars: The Force Awakens and Avatar. The current gross is $665 million.
Acrimony was fifth with $8.3 million (I said $6.5 million). Its two-week tally is $31 million.
Chappaquiddick didn’t make the top 5, but it did considerably better than what I figured. The Kennedy drama was 7th with $5.7 million. I was much lower at $2.3 million.
The inspirational sports drama The Miracle Season was 11th with $3.9 million, serving up close to my $3.8 million prediction.
Blumhouse Productions and Universal Pictures are hopeful horror fans will be game for TruthorDare next weekend. Debuting on Friday the 13th, the film puts a scary spin on the time honored contest that we all familiarized ourselves with in our teens. That’s the target audience that it wishes to reach. Jeff Wadlow, who directed Kick–Ass2, is behind the camera with a cast including Lucy Hale, Tyler Posey, Violett Beane, Hayden Szeto, and Landon Liboiron.
Originally scheduled to premiere on April 27, the pic wisely moved off that weekend when Iron Man, Black Panther, and other Avengers claimed it. However, the current release date poses its own problems as fellow genre title AQuietPlace will be in its sophomore frame and likely still making noise.
That said, Blumhouse has a knack for turning low-budget fright fests into hits. They’ve just come off a banner 2017 that included Split, GetOut, and HappyDeathDay. I don’t, however, feel TruthorDare will manage that trio’s grosses. I’ll estimate a debut in the mid teens range.
TruthorDare opening weekend prediction: $16.7 million
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