Universal hopes that horror fans board The Last Voyage of the Demeter when it opens August 11th. Based on a chapter from Bram Stoker’s signature novel Dracula, André Øvredal (maker of Scary Stories to Tell in the Dark) directs Corey Hawkins, Aisling Franciosi, David Dastmalchian, Javier Botet, Liam Cunningham, and Woody Norman in the tale of passengers trying to surviving a trip from Transylvania to London.
The Dracula angle could succeed in getting some genre fans out, but this Voyage‘s marketing campaign seems to be lacking. At this point, the studio might settle for a premiere similar to its Idris Elba starrer Beast, which took in nearly $12 million in mid-August last year. It could also debut in range with the vampiric The Invitation, which didn’t reach $7 million a week after Beast opened.
A gross closer to The Invitation as opposed to Beast is where this might land.
The Last Voyage of the Demeter opening weekend prediction: $6.4 million
Jessica M. Thompson’s The Invitation sure isn’t pro DNA test considering what our heroine goes through after she takes one. The DNA of the film can be found in countless bloodsucker tales. It fails its own test of living up to most of them.
NYC resident Evie (Nathalie Emmanuel) is just a poor girl with a potter’s wheel, deceased parents, and past due notices in the mail. Her catering job presents an opportunity when she works a soiree for a company called Find Yourself and the swag bag affords her a free sampling of the product. The ancestry revelation service takes her across the pond to England where she has wealthy relatives. It turns out her great grandmother had an affair with a black worker at her posh estate and Evie stems from that bloodline.
Going from zero family to this brood is at first thrilling and her cousin Oliver (Hugh Skinner) seems nice enough. The possibilities elevate when she’s invited to a mysterious wedding at the grounds of the dreamy Walt de Ville (Thomas Doherty). A budding romance ensues.
The gothic horror overtones indicate there’s twists ahead… and also maids keep getting attacked in shadowy corners of the cruel de Ville manor. Part of the problem is it takes an hour for these “secrets” to come out. One view of the trailer basically tells us everything and that is 100 minutes less time wasted.
The Invitation‘s PG-13 scares are practically non-existent. Blair Butler’s screenplay haphazardly tries to inject commentary about sexism, racism, and classism. The occasional saving graces are Emmanuel and Doherty. They have another “ism” – charisma but their chemistry veers off track when Evie’s real reason for the trip is told. The script’s most significant issue is that we never believe for a second that the plan hatched by these aristocrats could’ve worked. I suppose saying more would be spoiler heavy as long as you avoided a commercial for this. The two leads keep it from completely sucking but you can safely keep away.
Paramount Pictures is hoping that horror fans are ready to Smile on September 30th. The supernatural fright fest marks the directorial debut of Parker Finn with a cast including Sosie Bacon (daughter of Kevin Bacon and Kyra Sedgwick), Jessie T. Usher, Kyle Gallner, Caitlin Stasey, Kal Penn, and Rob Morgan.
This is a genre that’s been well served in September with Barbarian and Pearl (and The Invitation in late August). The trend will continue with Halloweens Ends in mid-October. There could be a bit of fatigue, but Smile may have a feather in its cap. The mysterious and creepy teaser spot played all summer long in front of a little film called Top Gun: Maverick… the one that’s made over $700 million domestically.
A premiere in the $20 million range is certainly possible. However, I’ll say high teens is where this lands.
**Blogger’s Update (09/14): Two changes to discuss as I’ve revised my See How They Run estimate down from $4.8M to $3.2M and my Pearl estimate up from $2.4M to $3.4M. That changes the dynamic of the top five from what I discussed below.
The Viola Davis led historical action epic The Woman King, Saoirse Ronan and Sam Rockwell in the comedic murder mystery See How They Run, and Ti West’s horror prequel Pearl are the new offerings coming our way this weekend. You can peruse my detailed prediction posts on them here:
The Woman King should have no trouble debuting in first place as it’s the only pic that should top double digits. Reviews are solid and this could manage a gross close to $20 million, but I’m hedging and projecting a low teens start.
I’m not anticipating much of the other newcomers. Run has been flying under the radar. Assuming Barbarian has a typically hefty horror sophomore dip (more on its opening below), the crime caper should still manage a second place showing thought it could be awfully close.
As for Pearl, its predecessor X made $4.3 million in its March premiere. I’m thinking the prequel won’t match that. However, even if it snatches $2-3 million, that should be enough to make top five.
Here’s how I see this rather ho-hum mid-September frame playing out:
1. The Woman King
Predicted Gross: $14.7 million
2. Barbarian
Predicted Gross: $5 million
3. Pearl
Predicted Gross: $3.4 million
4. See How They Run
Predicted Gross: $3.2 million
5. Bullet Train
Predicted Gross: $2.3 million
Box Office Results (September 9-11)
Critics enjoyed Barbarian more than audiences though the scary movie landed on the higher end of its range. It opened in first with $10.5 million and that’s ahead of my $7.1 million prediction. The C+ Cinemascore grade doesn’t approach that 92% RT score. Note that its opening weekend matches it reported budget. This’ll be a profitable little venture for 20th Century Studios.
The Indian adventure Brahmastra: Part One – Shiva had a second place opening with $4.5 million, managing to top my $3.2 million estimate. I would expect the debut to be front loaded and for it to drop out of the top five this weekend.
Bullet Train was third with $3.3 million (I said $3.4 million) as it inches closer to nine figures with $92 million.
Top Gun: Maverick (after rising back to first place over Labor Day) was fourth with $3.1 million, under my $4.2 million take. The gargantuan gross is $705 million.
The Invitation rounded out the top five and I incorrectly didn’t have it there. With $2.6 million, it’s up to $18 million after three weeks.
DC League of Super-Pets was sixth with $2.6 million (I went with $3 million) to bring its tally to $85 million.
Despite some encouraging early word-of-mouth, horror flick Barbarian could be fairly quiet out of the gate as the only wide release this weekend. You can peruse my detailed prediction posts on it here:
My estimate easily puts it in the top spot, but that’s cold comfort considering I’m projecting a second weekend in a row with no title topping $10 million.
On the more limited front is the Indian adventure Brahmastra: Part One – Shiva. I didn’t do an individual post for it, but the reported 750 venues should limit its potential. With a caveat that this may over perform, I’ll say it manages a fourth place start (though it could just as easily be 2nd or 3rd).
Holdovers Top Gun: Maverick, Bullet Train, and DC League of Super-Pets should fill out the remainder of the high five. Here’s how I see it:
1. Barbarian
Predicted Gross: $7.1 million
2. Top Gun: Maverick
Predicted Gross: $4.2 million
3. Bullet Train
Predicted Gross: $3.4 million
4. Brahmastra: Part One – Shiva
Predicted Gross: $3.2 million
5. DC League of Super-Pets
Predicted Gross: $3 million
Box Office Results (September 2-5)
On its 102nd day of release, Top Gun: Maverick returned to the top spot over a desolate Labor Day weekend with $7.9 million (surpassing my $6.2 million prediction). Tom Cruise’s sequel surpassed Black Panther to become the 5th largest domestic grosser of all time. The total is $701 million. Fifth place is likely where it will stay as #4 is Avatar ($760 million) and it’s got a re-release coming in two weeks before the December sequel.
Bullet Train was second with $7.5 million, ahead of my $6 million projection as it has pulled in $88 million over five weeks. Now might be a good time to mention that National Cinema Day, which priced films for $3 at major chains, probably helped push the numbers up a bit over the holiday.
DC League of Super-Pets was third with $6.7 million (I underplayed it at $4.3 million). The National Cinema Day bump got it to $82 million.
Spider-Man: No Way Home – The More Fun Stuff Edition added 11 minutes of extra footage and $6.5 million to its considerable coffers. That’s in range with my $7 million guesstimate. Spidey has swung $811 million in the bank.
The Invitation rounded out the top five at $6.1 million (besting my $4.6 million take) for a two-week total of $15 million.
Beast was sixth with $5 million compared to my call of $4.1 million for $26 million overall.
Minions: The Rise of Gru was seventh with $4.5 million and I did not project it. The franchise blockbuster sits at $360 million.
The Jaws re-release was 8th with $3.3 million, on target with my prediction of $3.1 million.
Finally, the Regina Hall/Sterling K. Brown satire Honk for Jesus. Save Your Soul. found no love with $1.7 million for 14th place. I said $2.4 million.
Just like last year, the Marvel Cinematic Universe may land atop the charts over Labor Day weekend. This time around, it’ll be with considerably less money… as in, less than one-tenth of what we witnessed in 2021. Spider-Man: No Way Home – The More Fun Stuff Edition (with 11 minutes of extra footage) is scheduled for the widest (re)release of the holiday frame.
Steven Spielberg’s OG summer blockbuster Jaws also returns to cinemas. The only true newcomer is the Regina Hall/Sterling K. Brown satire Honk for Jesus. Save Your Soul,, which is also available on streaming via Peacock.
My detailed prediction posts on each are accessible here:
Let’s start with Jesus as I have its $2.4 million projected Friday-Monday offering potentially falling outside of the top ten. There’s a slight chance it could surprise, but I doubt it.
There’s been a narrative developing for awhile that Top Gun: Maverick could manage to return to first position in its 15th week. During Labor Day, popular holdovers do often expand their gross from the previous frame. I expect that will be the case here. However, I do believe Spidey’s 3000 screens (some IMAX) should allow it to swing back to #1 after it originally debuted last December. This should leave the runner-up spot for Maverick or Bullet Train (they should be close). That’s a far cry from this same period in 2021 when Shang-Chi and the Legend of the Ten Rings decimated the all-time Labor Day record with $94 million.
Jaws is only on a fraction of the webbed superhero’s venues (about 1200) so the possibilities are limited. My estimate of $3.1 million would probably put it in seventh place.
Current champ The Invitation hardly impressed in its premiere (more on that below). With a troubling C Cinemascore grade, expect it to be one of the only leftovers that does see diminished returns. It should drop to at least fourth while the five spot could be close between DC League of Super-Pets and Beast.
And with that, let’s do a top 7 outlook and keep in mind these numbers are for the four-day holiday:
1. Spider-Man: No Way Home – The More Fun Stuff Edition
Predicted Gross: $7 million
2. Top Gun: Maverick
Predicted Gross: $6.2 million
3. Bullet Train
Predicted Gross: $6 million
4. The Invitation
Predicted Gross: $4.6 million
5. DC League of Super-Pets
Predicted Gross: $4.3 million
6. Beast
Predicted Gross: $4.1 million
7. Jaws
Predicted Gross: $3.1 million
Box Office Results (August 26-28)
I’ll go the obvious route… there weren’t many RSVP’s for YA horror tale The Invitation. This is the first time in 15 months that the #1 pic didn’t manage to make over $10 million. The Invitation stumbled with $6.8 million, below my $8.1 million forecast.
Bullet Train was second with $5.6 million (on target of my $5.5 million call) with an overall take of $78 million.
Top Gun: Maverick was third with $4.7 million (I went with $5.2 million) as the juggernaut has now gathered $691 million. The biggest hit of the year is on a glide path to topple Black Panther ($700 million) next and become the fifth largest domestic earner in history.
Beast had a hefty sophomore drop of 58% for $4.8 million and fourth place. That’s under my $5.7 million prediction. The subpar two-week tally is $20 million.
Dragon Ball Super: Super Hero, as anticipated, plummeted in its second weekend (its genre is extremely front loaded). After a fantastic $21 million start, Hero fell 78% to fifth with $4.6 million (I was more generous at $5 million). After ten days, it’s taken in $30 million stateside.
DC League of Super-Pets was sixth with $4.1 million (I said $4.6 million) for $74 million in its 5 weeks of release.
Finally, George Miller’s Three Thousand Years of Longing was a pricey dud for MGM. The Idris Elba/Tilda Swinton Djinn fantasy, with a reported $60 million budget, opened in 7th with a mere $2.9 million. I thought it could at least manage $4 million. The studio is certainly wishing they hadn’t spent what they did after that performance.
For the first time since May of 2021, we may have a box office outing where no picture tops $10 million. We’re in a bit of a late August spiral as the YA centered vampire tale The Invitation and George Miller’s genie saga Three Thousand Years of Longing debut. You can peruse my detailed prediction posts on them here:
I’m not expecting much out of either. This isn’t a time when studios typically bring out heavy hitters (though it is worth noting that Universal impressed on this same weekend last year with Candyman‘s $22 million haul). I wouldn’t anticipate the newcomers coming anywhere close to that.
My Invitation estimate would give it to #1 spot while Longing could place anywhere from 2-7. I’m thinking #7 is more probable than second as the Tilda Swinton/Idris Elba fantasy seems to be suffering from a quiet marketing campaign.
The runner-up position could be determined by the sophomore drop of current champ Dragon Ball Super: Super Hero, which easily surpassed expectations (more on that below). It’s worth noting that its immediate predecessor Dragon Ball Super: Broly experienced a second frame plummet of nearly 70%. Broly actually premiered on a Wednesday before MLK weekend in 2018. In six days, it took in $22 million (similar to Hero‘s three-day mark). Broly only managed $3 million in weekend #2. I think Hero should surpass that, but don’t be surprised it drops in the low 70s.
If so, Beast could stay in second place if it only loses half its audience. While its B Cinemascore grade isn’t great, the lack of competition could mean it avoids a precipitous fall. Bullet Train, Top Gun: Maverick, and DC League of Super-Pets should all hold solidly and that could place them above Longing.
And with that, here’s how I envision the top 7 looking:
1. The Invitation
Predicted Gross: $8.1 million
2. Beast
Predicted Gross: $5.7 million
3. Bullet Train
Predicted Gross: $5.5 million
4. Top Gun: Maverick
Predicted Gross: $5.2 million
5. Dragon Ball Super: Super Hero
Predicted Gross: $5 million
6. DC League of Super-Pets
Predicted Gross: $4.6 million
7. Three Thousand Years of Longing
Predicted Gross: $4 million
Box Office Results (August 20-22)
As mentioned, it was a bountiful harvest for Dragon Ball Super: Super Hero as the animated Japanese martial arts fantasy crunched an impressive $21 million. That’s well above my $13.2 million projection. These titles are extremely front loaded so expect a sharp downturn, but that’s a terrific gross and we can anticipate plenty more wide openings for these genre titles.
Idris Elba battled a Beast in the form of a lion and the picture opened in line with most estimates. At $11.5 million (I said $11.3 million), it will hope to match its $36 million budget stateside in coming weeks.
Bullet Train was third with $8 million, rising ahead of my $7 million call. The three-week total is $69 million as it hopes to reach nine figures domestically.
Top Gun: Maverick soared to new heights with $5.9 million, a little under my $6.7 million prediction. In its 13th (!) weekend, Maverick surpassed Avengers: Infinity War to become the 6th largest domestic earner of all time. The tally is $683 million as it looks to top Black Panther‘s $700 million next.
Finally, DC League of Super-Pets rounded out the top five with $5.6 million (I went with $5 million). The overall gross after 4 weeks is $67 million.
Sony is hoping that horror fans and perhaps a young female audience RSVP for The Invitation when it arrives in theaters August 26th. Taking influence from Bram Stoker’s Dracula novel, Jessica M. Thompson directs. Nathalie Emmanuel, best known for her appearances in the latest Fast and Furious installments, headlines. Costars include Thomas Doherty, Stephanie Corneliussen, Alana Boden, and Hugh Skinner.
Horror flicks have been a bright spot in the COVID era and that includes 2022 (Scream and The Black Phone for example). This one faces challenges. It’s not based on existing IP other than the loose vampire connection. Most importantly, the late August release date is generally seen as a dumping ground for studios.
The Invitation may be fortunate to reach double digits (though that could be good enough for a #1 opening). I’ll say it falls a bit under that mark.
The Invitation opening weekend prediction: $8.1 million
For my Three Thousand Years of Longing prediction, click here:
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