Jennifer Garner is back to her action roots when Peppermint arrives in theaters next weekend. The revenge tale casts the former “Alias” star as a vigilante avenging a double family tragedy. While Garner has been out of this particular genre for a bit, director Pierre Morel has not. He’s best known for making the first Taken a decade ago, in addition to FromPariswithLove and TheGunman. Costars include John Gallagher Jr., John Ortiz, and Method Man.
Peppermint will hope to bring a female and action oriented audience to the fold. Some of its anticipated crowd could be busy watching TheNun instead. You have to go back to 2005’s Elektra for the last time Garner was headlining a genre flick like this.
For a decent comp, I’m going all the way back to 2007 when TheBraveOne with Jodie Foster opened in the same time frame to $13.4 million. That actually sounds just about right, give or take a million or two.
Peppermint opening weekend prediction: $11.8 million
The last week of March brings two titles to the multiplex that could easily place first and second: the Will Ferrell/Kevin Hart comedy Get Hard and Dreamworks animated flick Home. You can peruse my detailed projections on each of them here:
Get Hard should rule the weekend unless its quite negative reviews give it a softer opening (so to speak) than expected. Home should manage an OK debut for an animated pic.
As for holdovers, Insurgent opened a little lighter than anticipated and it should lose more than half its audience in weekend two, like predecessor Divergent did. Cinderella should place fourth in weekend #3 while nearly two month old Kingsman: The Secret Service may stay at the five spot.
And with that, my projections for the weekend’s top five:
1. Get Hard
Predicted Gross: $30.3 million
2. Home
Predicted Gross: $24.6 million
3. Insurgent
Predicted Gross: $24 million (representing a drop of 54%)
4. Cinderella
Predicted Gross: $19.1 million (representing a drop of 45%)
5. Kingsman: The Secret Service
Predicted Gross: $3.5 million (representing a drop of 25%)
Box Office Results (March 20-22)
As mentioned, YA sequel Insurgent came in a bit lower than expected with $52.2 million, under my generous $62.1M prediction and slightly under what Divergent accomplished a year ago. This is certainly not a huge letdown for the studio, but most prognosticators had this debuting higher than the original.
Cinderella dropped to second in its sophomore frame with $34.9 million, just below my $36.9M projection. The Disney live-action hit has amassed $122 million in ten days.
Liam Neeson’s action dud Run All Night was third in weekend #2 with $5 million, in line with my $5.6M estimate. It’s made just $19 million so far.
Neeson’s Taken director stumbled with The Gunman, Sean Penn’s action thriller which flopped with just $5 million out of the gate, below my $6.8M prediction.
Kingsman: The Secret Service managed to stay in the top five with $4.6 million. I incorrectly didn’t include it in the top five. Its total stands at $114 million.
Finally, faith based drama Do You Believe? bombed with a paltry $3.5 million for sixth place. Many similar themed pictures debuted to bigger than expected results in 2014 and I incorrectly believed this would, estimating a $12.3M opening. Oops.
For the second weekend in a row, a big budget blockbuster geared towards the female audience will likely dominate a B action movie with Liam Neeson connections. YA sequel Insurgent comes out a year following its predecessor Divergent and I have it debuting to even bigger numbers. The Gunman comes from the director of Neeson’s Taken and stars Sean Penn. The wild card newbie is faith based drama Do You Believe?, which could carry on the recent tradition of these types of pics premiering with larger than anticipated results. You can find detailed prediction posts on all three newcomers here:
As you can see, I expect Insurgent to easily top the charts. Disney’s live action Cinderella retelling should be #2 after its very strong rollout this past weekend (more on that below). I anticipate it’ll drop in the mid 40s range.
I have Do You Believe? posting healthier numbers than The Gunman, which has been the victim of some pretty brutal reviews so far. The underperforming Liam Neeson thriller Run All Night should round out the top five after its muted opening this last weekend.
And with that, my top five predictions for the weekend:
1. Insurgent
Predicted Gross: $62.1 million
2. Cinderella
Predicted Gross: $36.9 million (representing a drop of 45%)
3. Do You Believe?
Predicted Gross: $12.3 millon
4. The Gunman
Predicted Gross: $6.8 million
5. Run All Night
Predicted Gross: $5.6 million (representing a drop of 49%)
Box Office Results (March 13-15)
Well, call me the belle of the ball this weekend! Disney’s Cinderella got off to a terrific start with $67.8 million. My prediction? $67.8 million! Holla!! Female audiences turned out in droves for the acclaimed feature. Having a short film from the Frozen team airing before it probably didn’t hurt either.
The news was not near as good for Liam Neeson as Run All Night stumbled with just $11 million, a little short of my $12.1 million. Reviews were OK but having this arrive so soon after Taken 3 was probably a misstep.
Kingsman: The Secret Service was third and it’s posted solid holds from week to week. I incorrectly had its outside the top five but it earned $6.2 million to boost its current cume to $107 million.
Focus and Chappie each made $5.7 million for fourth and fifth, right around my respective projections of $5.6 million and $6.1 million. The Will Smith caper has made a middling $43 million while Chappie stands at a weak $23 million. The Second Best Exotic Marigold Hotel was sixth with $5.6 million, in line with my $6 million estimate. It’s made $18 million through two weeks.
And that will wrap it up for now…. Until next time!
After winning two Oscars in the previous decade, Sean Penn tries to go all Liam Neeson mode in The Gunman, out Friday. The action thriller actually comes from the maker of the original Taken, Pierre Morel. Idris Elba, Javier Bardem, and Ray Winstone costar.
If something like Neeson’s own Run All Night can’t make much dough, it’s difficult to see this making an impact. Reviews have been highly negative so far and there’s nothing in its advertisements that set it apart from typical genre fare. It could perhaps benefit from catering to the male audience with the female audience flocking to Insurgent and Cinderella, but I doubt it.
I’ll predict The Gunman doesn’t reach double digits and fades away to the VOD screen soon enough.
The Gunman opening weekend prediction: $6.8 million