Box Office Predictions: January 30-February 1

The final weekend of January at the box office should bring an easy three-peat for Clint Eastwood’s American Sniper. Three newbies make their way to the screen: the found footage sci-fi pic Project Almanac, Kevin Costner interracial drama Black or White, and murder mystery The Loft. You can peruse my individual prediction posts on each here:

Project Almanac Box Office Prediction

Black Or White Box Office Prediction

The Loft Box Office Prediction

American Sniper continues to confound all expectations and, as mentioned, should easily steamroll all competitors.

Almanac appears to have the best chance to do decent business and I don’t expect much out of the other two. In fact, I have the latter two films debuting at seventh and eighth place.

As for holdovers, current #2 The Boy Next Door should suffer the furthest drop in its sophomore frame. Paddington and The Wedding Ringer should stay in the top five while Oscar hopeful The Imitation Game is experiencing very small drop-offs and could top both Black or White and The Loft.

Two important factors to keep in mind that could effect the box office this weekend: The Super Bowl and the aftermath of a massive winter storm expected to pound the East Coast. Both could trend my predicted numbers downward.

And with that, we’ll do a Top 8 for this weekend:

1. American Sniper

Predicted Gross: $42.1 million (representing a drop of 34%)

2. Project Almanac

Predicted Gross: $16.4 million

3. Paddington

Predicted Gross: $7.7 million (representing a drop of 37%)

4. The Boy Next Door

Predicted Gross: $7.5 million (representing a drop of 49%)

5. The Wedding Ringer

Predicted Gross: $6.7 million (representing a drop of 41%)

6. The Imitation Game

Predicted Gross: $6 million (representing a drop of 14%)

7. Black or White

Predicted Gross: $5.6 million

8. The Loft

Predicted Gross: $4.8 million

Box Office Results (January 23-25)

The cultural and financial phenomenon that is American Sniper continued to keep jaws on the floor in its second weekend of wide release. Dropping just 28%, it grossed $64.6 million – well above my $50.4M projection. That’s the eight largest sophomore frame in box office history. The Best Picture nominee has grossed $200.4M so far and should easily surpass $350M with $400M being a possibility. That means it is likely to end up as the largest grosser that was released in 2014 (in limited release, for awards consideration), passing The Hunger Games: Mockingjay – Part 1. Unreal.

The Jennifer Lopez thriller The Boy Next Door debuted solidly with $14.9 million – on par with my $14.7M prediction. Considering its low-budget, this is a fine debut for the poorly reviewed flick.

Paddington was third with $12.2 million – in line with my $12.6M estimate. The children’s pic has earned $39M at press time. The Kevin Hart comedy The Wedding Ringer earned fourth with $11.3 million, just under my $12.1M projection. It too has amassed a decent $39M so far.

The failure of two newcomers (we’ll get to that in a second) allowed Taken 3 to place fifth with $7.4 million with a total of $75M. I did not have it predicted in the top five. Same goes for The Imitation Game which was sixth with $6.9 million and has earned $60M (making it the second highest grossing Best Picture nominee after Sniper).

The George Lucas produced animated pic Strange Magic stumbled with a debut of only $5.5 million for seventh place. I gave it too much credit and estimated an opening of $8.6M.

Then… Mortdecai. Johnny Depp suffered a colossal bomb as the critically drubbed comedy placed eighth with a pathetic $4.2 million (under my $7.4M estimate). The star clearly needs to start picking better projects as his recent resume is littered with duds that include Dark Shadows and Transcendence. 

And that’ll do it for now, folks! And remember… should you need to conduct a super secret business meeting this week, go see Mortdecai and you’ll probably have the theater to yourselves. Until next time…

Box Office Predictions: January 23-25

Three new movies take on the daunting task of attempting to unseat the box office juggernaut that is American Sniper. They are the Jennifer Lopez thriller The Boy Next Door, Johnny Depp comedy Mortdecai, and George Lucas produced 3D animated pic Strange Magic. You can find my individual prediction posts on each here:

https://toddmthatcher.com/2015/01/17/the-boy-next-door-box-office-prediction/

https://toddmthatcher.com/2015/01/17/mortdecai-box-office-prediction/

https://toddmthatcher.com/2015/01/17/strange-magic-box-office-prediction/

We’ll cut right to the chase here: not a one of them has a chance of taking on Sniper. I look for Lopez’s flick to appeal to a female audience and generate the best debut among the newbies that should be good enough for a #2 opening. As for Magic and Mortdecai, neither look to make much of a dent.

As mentioned, the jaw dropping opening of American Sniper should mean it easily retains its top spot. Both Paddington and The Wedding Ringer premiered solidly and I look for them to be right behind Door in their second weekends. If either Magic or Mortdecai fail to perform even up to my meager expectations, it could mean Taken 3 remains in the top six as it should gross around $7 million in its third weekend.

And with that, estimates for this weekend’s Top 6:

1. American Sniper

Predicted Gross: $50.4 million (representing a drop of 43%)

2. The Boy Next Door

Predicted Gross: $14.7 million

3. Paddington

Predicted Gross: $12.6 million (representing a drop of 33%)

4. The Wedding Ringer

Predicted Gross: $12.1 million (representing a drop of 41%)

5. Strange Magic

Predicted Gross: $8.6 million

6. Mortdecai

Predicted Gross: $7.4 million

Box Office Results (January 16-18)

This weekend, Clint Eastwood’s American Sniper became a cultural phenomenon. No one saw a gross this huge coming as it performed similar to what a superhero summer tent pole would earn. It took in $89.2 million over the Friday to Sunday portion of the weekend (I predicted less than half of that at $40.6M). For the long MLK weekend, it made $107 million. Unreal. Clearly the combination of critical acclaim, Oscar nominations, and highly effective trailers and TV spots did the job.

The Kevin Hart comedy The Wedding Ringer had a sturdy second place opening at $20.6 million, however it was below my $29.4M estimate. Over the four-day it made $24 million.

The children’s bear tale Paddington took in $18.9 million from Friday to Sunday, under my $22.3M projection. The well-reviewed pic amassed a pleasing $25.4M over the four day portion of the weekend.

Taken 3 dipped to fourth in its sophomore frame with $14.7 million, under my $17.1M prediction. The action sequel stands at $65 million at press time.

Selma was fifth in its second weekend in release with $8.7 million – not matching my generous $12.5M estimate. I thought the MLK holiday might assist a little more in bumping its grosses, though it’s worth noting that yesterday’s holiday gave the pic its largest single day during its run. It’s earned $31M so far.

Finally… Blackhat. Oh boy. The Michael Mann directed thriller with Chris Hemsworth bombed placing 10th with a pathetic $3.9 million. I predicted $13.6M. Oops. The heavy competition, weak reviews, and middling marketing campaign sunk this project, which reportedly cost $70M. Blackhat easily qualifies as the first enormous failure of 2015.

In case you didn’t notice, everything but Sniper grossed less than I figured. It’s no accident. Sniper unquestionably had an effect on the viability of the other releases and Sniper‘s debut will definitely rank as one of the box office top stories of this year.

And there you have it! Until next time….

Mortdecai Box Office Prediction

During this decade, Johnny Depp has seen his share of box office disappointments that include The Tourist, Dark Shadows, The Lone Ranger and Transcendence. This Friday, the comedy Mortdecai will succeed or fail solely on the star’s drawing power. Considering the recent history, it could mean a soft opening.

Depp collaborates for the second time with his Secret Window director David Koepp. The supporting cast is filled with famous faces that include Gwyneth Paltrow, Ewan McGregor, Paul Bettany, Olivia Munn and Aubrey Plaza. Reviews have yet to materialize – usually not a good sign. The trailers and TV spots have been unremarkable at best.

It’s hard for me to envision a scenario where Mortdecai performs well. I believe it will struggle to reach double digits and won’t. Lionsgate is on record saying they’d like to see Mortdecai become a franchise. After next weekend’s opening, that talk should cease and my prediction would mark Depp’s lowest debut since 2011’s The Rum Diary.

Mortdecai opening weekend prediction: $7.4 million

For my prediction on The Boy Next Door, click here:

https://toddmthatcher.com/2015/01/17/the-boy-next-door-box-office-prediction/

For my Strange Magic prediction, click here:

https://toddmthatcher.com/2015/01/17/strange-magic-box-office-prediction/