Hell Fest Box Office Prediction

Set in a Halloween theme park, the horror flick Hell Fest will attempt to bring in genre fans next weekend. It’s directed by Gregory Plotkin, who’s known more for his work as an editor (Get Out, Happy Death Day). He did make Paranormal Activity: The Ghost Dimension. The cast includes Amy Forsyth, Bex Taylor-Klaus, Reign Edwards, and Tony Todd (otherwise known as Candyman from that franchise).

Hell Fest debuts in the middle of considerably more high-profile fright fests The Nun and Halloween. Opening on approximately 2200 screens, awareness seems rather low. That said, horror fans can sometimes cause larger than expected grosses.

I’m not seeing it here. I’ll project a mid to maybe high single digits premiere.

Hell Fest opening weekend prediction: $5.6 million

For my Night School prediction, click here:

https://toddmthatcher.com/2018/09/18/night-school-box-office-prediction/

For my Smallfoot prediction, click here:

https://toddmthatcher.com/2018/09/18/smallfoot-box-office-prediction/

Hereditary Movie Review

**It is difficult to write a proper review of Hereditary without some light spoilers, so proceed with caution if you have yet to see it.

The real unsettling nature of Ari Aster’s debut feature Hereditary comes after the credits roll and not necessarily from heads rolling off bodies (though that happens too). The film is about grieving and the realization of not being able to control fate. Not until fade to black does it set in how truly powerless the people here are.

We begin with the text of an obituary. Ellen is the just deceased mother of Annie Graham (Toni Collette), an artist who specializes in miniature designs for doll houses. She’s married to a kindly therapist (Gabriel Byrne) with high school aged son Peter (Alex Wolff) and middle school aged daughter Charlie (Milly Shapiro). Annie doesn’t seem too distraught over her loss and her eulogy for mom hints at a secretive existence before dementia took over her final years. Only Charlie seemed to have a real connection with the late matriarch and we sense something is a bit off with her.

A second tragedy breaks the Graham unit apart. The history of Annie’s upbringing that she wants to ignore at first becomes inescapable. Every family has its demons. In Hereditary, we witness the literal meaning behind that phrase. The supernatural happenings that follow manifest themselves on Annie and Peter primarily. Collette and Wolff both are convincing at being scared out of their wits most of the time. For Collette especially (who has a bit of experience in the genre with The Sixth Sense), her performance is a terrified tour de force. The Graham clan are typically the only humans on-screen. Ann Dowd appears as a woman also grieving a recent loss who convinces Annie to engage in seance.

Hereditary has a conjuring, but it’s not as preoccupied with jump scares and sound effects wizardry for its frights like the successful franchise (not that they’re totally absent). Comparisons to Rosemary’s Baby are far more appropriate. Much of the movie leaves you in a state of confusion and you might need to do a Google or Wiki search after to digest what happened. Writer/director Aster announces himself as an exciting voice in the horror game and one who seems most influenced by genre tales of the late 60s and 70s. While this doesn’t rise to the level of the Roman Polanski classic from a half century ago, I found myself feeling rewarded after everything was over. The Graham family, on the other hand, doesn’t get that lucky.

***1/2 (out of four)

The Nun Box Office Prediction

Blogger’s Note (09/05/18): I am revising my estimate up from $38.4 million to $45.4 million

The Conjuring Cinematic Universe rolls along when The Nun debuts next weekend. The fifth entry in the highly successful Warner Bros horror franchise is a prequel to all four previous pictures. Our title character was first glimpsed at in 2016’s The Conjuring 2. Corin Hardy directs a cast that includes Demian Bichir, Taissa Farmiga (sister of Conjuring star Vera), Jonas Bloquet, and Bonnie Aarons.

Just a couple of weeks back, The Nun received some unexpected publicity when YouTube pulled one of its trailers off the site due to its frightening jump scares. If anything, that notoriety could help peak the curiosity of moviegoers. Not that it necessarily needs it. The opening weekend grosses of this series have been remarkably consistent. Here’s the rundown:

The Conjuring – $41.8 million

Annabelle – $37.1 million

The Conjuring 2 – $40.4 million

Annabelle: Creation – $35 million

I don’t see any compelling reason why The Nun would change that range. You could say it seems pretty (ahem) black and white to me. I’ll predict this scary sister act hits high 30s.

The Nun opening weekend prediction: $45.4 million

For my Peppermint prediction, click here:

https://toddmthatcher.com/2018/08/28/peppermint-box-office-prediction/

For my God Bless the Broken Road prediction, click here:

https://toddmthatcher.com/2018/09/02/god-bless-the-broken-road-box-office-prediction/

Slender Man Box Office Prediction

Blogger’s Note (08/03/18): I am revising my estimate down from $12.1 million to $9.1 million

No matter how it performs next weekend, Slender Man should certainly achieve the biggest horror opening of all time for a movie based on an Internet meme. The supernatural tale comes from director Sylvain White with a cast including Joey King, Julia Goldani Telles, Jaz Sinclair, Annalise Basso, Talitha Bateman, and Javier Botet.

Based on the frightening meme that hit our small screens nearly a decade ago, this Screen  Gems release was originally scheduled for release in May before the August pushback. Horror flicks can always exceed expectations, but I’m skeptical here. Shark tale The Meg could provide serious competition for eyeballs. Furthermore, the marketing campaign for this seems a tad subdued.

I’ll project Slender Man struggles to reach the teens for its start.

Slender Man opening weekend prediction: $9.1 million

For my The Meg prediction, click here:

https://toddmthatcher.com/2018/07/31/the-meg-box-office-prediction/

For my Dog Days prediction, click here:

https://toddmthatcher.com/2018/07/31/dog-days-box-office-prediction/

For my BlacKkKlansman prediction, click here:

https://toddmthatcher.com/2018/08/03/blackkklansman-box-office-prediction/

Annabelle: Creation Movie Review

The 2014 Conjuring spin-off Annabelle didn’t exactly leave me clamoring for an origin story of the motionless demonic doll, but here we are with Annabelle: Creation. Set 12 years before the events of its predecessor, this prequel manages to be a slight improvement. Unfortunately that isn’t saying much.

A prologue documents toy maker Samuel Mullins (Anthony LaPaglia) and his wife Esther (Miranda Otto) tragically losing their young daughter. Dad’s profession reveals that he’s the creator of the doll that first appeared in 2013’s The Conjuring. We suspect his child’s demise will later tie into Annabelle’s evil ways.

We skip ahead to a dozen years later in the mid 1950s as six orphans and their nun caretaker (Stephanie Sigman) are looking for a home. They are taken in by the Mullins family on their sprawling country property. Janice (Talitha Bateman) is crippled by polio and quickly stricken by a feeling that something isn’t right with the creepy doll she finds at the house.

Those familiar with the franchise know the technicians involved in the film’s making pretty much take it from there. Creation wishes to generate its suspense through sounds and lighting reveals. David F. Sandberg, who last directed Lights Out, is behind the camera.

The original Annabelle felt like what it was – a quick cash grab to build on the success of The Conjuring. It also looked a little cheap. This doesn’t. It’s just not very scary. If you add up all the time throughout several pictures where the camera lingers on its title character, you might have enough screen time for a fifth entry in the series.

The makers of Creation succeed occasionally at putting together a fast scare, but it’s nearly two-hour runtime seems drawn out and routine. All the camera tricks and sound works cannot ultimately make Annabelle seem more than a mostly dull ploy to keep the franchise rolling.

** (out of four)

Unfriended: Dark Web Box Office Prediction

Blogger’s Note (07/13): Today the expected theater count of only 1500 was released for Unfriended: Dark Web. This alters my estimate from $8.1 million all the way down to $5.1 million.

Found footage horror sequel Unfriended: Dark Web is uploaded into theaters next Friday in a weekend filled with other high-profile sequels. From Blumhouse, a production company that specializes in turning low-budget genre fare into profitable hits, this is the follow-up to the 2015 effort that became a sizable performer. The original debuted to over $15 million and ended up with just over $32 million domestically. If that doesn’t automatically sound like cause for a sequel, keep in mind that part 1 was reportedly made for only $1 million.

Stephen Susco, best known for writing The Grudge and its part 2, makes his directorial debut. The stand-alone sequel’s cast includes Colin Woodell, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Rebecca Rittenhouse. Of the three sequels coming out next weekend, Dark Web will surely rank third behind Mamma Mia! Here We Go Again and The Equalizer 2.

I also don’t expect it to pull the numbers of its predecessor and it will likely struggle to earn double digits out of the gate. That said, it’s a risk to underestimate Blumhouse. I’ll still say its opening is just about over half of what Unfriended accomplished.

Unfriended: Dark Web opening weekend prediction: $5.1 million

For my The Equalizer 2 prediction, click here:

https://toddmthatcher.com/2018/07/10/the-equalizer-2-box-office-prediction/

For my Mamma Mia! Here We Go Again prediction, click here:

https://toddmthatcher.com/2018/07/10/mamma-mia-here-we-go-again-box-office-prediction/

The First Purge Box Office Prediction

The fourth entry in a heavily profitable franchise, The First Purge invades theaters on July 4th. Blumhouse’s action horror series is (as the title suggests) a prequel that shows how all the purgin’ began. This is the first Purge pic not directed by James DeMonaco (though he wrote it) and Gerard McMurray takes over behind the camera. Cast members include Y’Lan Noel, Lex Scott Davis, Joivan Wade, Luna Lauren Velez, and Marisa Tomei.

As with most Blumhouse titles, this franchise has been a low-budget exercise with pleasing returns. 2013’s The Purge opened to $34 million with a $64 eventual domestic gross. 2014’s The Purge: Anarchy made $29.8 million out of the gate and $71 million overall. 2016’s The Purge: Election Year took off with $31.5 million over its three-day July 1-3 debut with $36.1 million when counting its July 4th gross. The total domestic gross was $79 million. Interestingly, each series feature has made more than the one before it in terms of eventual haul.

The First Purge gets a two-day jump on Ant-Man and the Wasp by rolling out on Wednesday. I don’t see any reason why its box office fireworks would simmer down. Considering its five-day premiere, the traditional weekend gross should be in the low to mid 20s with a high 20s or low 30s take when accounting for Wednesday and Thursday.

The First Purge opening weekend prediction: $22.8 million (Friday to Sunday), $31.4 million (Wednesday to Sunday)

For my Ant-Man and the Wasp prediction, click here:

https://toddmthatcher.com/2018/06/26/ant-man-and-the-wasp-box-office-prediction/

Hereditary Box Office Prediction

The horror thriller Hereditary generated a lot of buzz when it premiered at the Sundance Film Festival way back in January and A24 unleashes it to audiences next weekend. Marking the directorial debut of Ari Aster, early reviews suggest a highly effective and scary experience. Its Rotten Tomatoes score is currently 100% (never a bad selling point for TV spots). Toni Collette stars alongside Alex Wolff, Gabriel Byrne, Milly Shapiro, and Ann Dowd.

This particular genre is often the hardest to predict as horror movies can vastly over or under perform. It’s also perhaps the genre where reviews truly don’t mean a lot. For instance, 2016’s The Witch and last year’s It Comes at Night both had critics on their side in a major way. Their respective debuts were only $8.8 million and $5.9 million (with It Comes at Night being released on the same June weekend as this is). On the other hand, something like A Quiet Place took in $50 million for its start just a few weeks ago.

So what’s a prognosticator like me to do? I’ll admit that this is a tough one and I foresee a wide range for the opening of Hereditary. It won’t come anywhere near the earnings of A Quiet Place, but debuting around $20 million wouldn’t shock me. The problem is that if it fell to high single digits or low double digits, that wouldn’t really shock me either.

Fair warning: this is an estimate that may fluctuate during the next nine days. For the time being, I’ll say Hereditary posts an opening in the low double digits to possibly low teens as it will hope to leg out decently based on buzz in subsequent frames.

Hereditary opening weekend prediction: $10.2 million

For my Ocean’s 8 prediction, click here:

https://toddmthatcher.com/2018/05/30/oceans-8-box-office-prediction/

For my Hotel Artemis prediction, click here:

https://toddmthatcher.com/2018/05/30/hotel-artemis-box-office-prediction/

Upgrade Box Office Prediction

Blumhouse Productions is out with its latest low-budget flick that hopes to generate high dollar figures when Upgrade debuts next weekend. The sci-fi horror revenge pic comes from director Leigh Whannell, best known for his involvement in the Insidious franchise (including directing its third chapter). Logan Marshall-Green, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Harrison Gilbertson are among the cast. Early reviews have been decent as it currently stands at 73% on Rotten Tomatoes.

Upgrade is slated to open on a rather low 1400 screens and that will limit its potential. I would not anticipate this coming anywhere near the massive successes that Jason Blum and his studio have achieved with titles like the aforementioned Get Out, Split, or Happy Death Day. Instead it appears destined to premiere similar to BH Tilt’s lesser offerings like The Belko Experiment, The Green Inferno, or Incarnate – none of which managed to clear $5 million for their starts.

Upgrade opening weekend prediction: $2.8 million

For my Action Point prediction, click here:

https://toddmthatcher.com/2018/05/23/action-point-box-office-prediction/

For my Adrift prediction, click here:

https://toddmthatcher.com/2018/05/24/adrift-box-office-prediction/

Bad Samaritan Box Office Prediction

The horror thriller Bad Samaritan arrives in theaters next weekend and it seems to be flying pretty far under the radar. Dean Devlin directs his sophomore pic, but he’s been no stranger to audiences for decades. He was the producing partner of Roland Emmerich and was behind the scenes with efforts including Stargate, Independence Day, and the unfortunate 1998 version of Godzilla. Just last year, he put out his debut – disaster flick Geostorm. That mega-budgeted effort took in a weak $33 million domestically. Compared to what I expect Samaritan to do, Geostorm might be considered a blockbuster.

David Tennant, Robert Sheehan, Carlito Olivero, and Kerry Condon are among the cast members in the home invasion tale that turns into a fright fest. Genre fans have had their fix as of late with A Quiet Place and Truth or Dare.

Samaritan is slated to open on roughly 1800 screens, which is actually higher than Overboard or Tully (the two features opening on the same day). Even with more showings, I’ll project this premieres third of the three new releases in theaters that should be a quiet place of their own.

Bad Samaritan opening weekend prediction: $2.1 million

For my Overboard prediction, click here:

Overboard Box Office Prediction

For my Tully prediction, click here:

Tully Box Office Prediction