**Blogger’s Note (09/09): On the eve of its premiere, I’m revising from my prediction down from $10.2 million to $7.6 million**
The drawing power of director James Wan and a horror audience that’s had plenty to watch lately will be put to the test on September 10th with Malignant. The fright fest comes from a genre filmmaker who kickstarted the Saw, Conjuring, and Insidious franchises. Lately he’s been dabbling in other series as he helmed Furious 7 and Aquaman. The cast includes Annabelle Wallis (who starred in the Conjuring spin-off Annabelle), Maddie Hasson, George Young, and Mckenna Grace.
Originally slated for late summer 2020 before its COVID pause, the Warner Bros property will premiere simultaneously on HBO Max. As mentioned, moviegoers have been inundated with scare tactics in the last few months. This includes sequels to A Quiet Place, Escape Room and Don’t Breathe, a third Conjuring, another Purge, and the new Candyman.
Malignant has a couple of disadvantages. It’s not based on a known property (though one could argue Wan’s original forays into his now well-known franchises weren’t either). The other is the over saturation of the market. My biggest concern is a lack of buzz and its availability at home. That said, horror fans continually demonstrate their willingness to show up.
The previous Conjuring experience also hit HBO when it landed at multiplexes and it took in $24 million. I have a feeling the prognosis for Malignant is that it may earn about half of that figure and maybe a little less.
Malignant opening weekend prediction: $7.6 million
The Labor Day weekend brings us the 25th MCU entry with Shang-Chi and the Legend of the Ten Rings. It should have no trouble dominating the charts over the holiday, but it could also hit the lowest mark (or close to it) as far as openings go for the vaunted franchise. You can peruse my detailed prediction post on it here:
Every single Marvel entry has debuted in first place and this will certainly be no different. The Incredible Hulk holds the distinction of smallest start with $55 million. With the extra Monday factored in, my high 50s projection gets Rings just past it. My estimate would also give it the lowest traditional Friday to Sunday beginning.
Could my take be underestimating its potential? Absolutely. Reviews are solid and word-of-mouth should be strong. However, it may have a slight disadvantage due to unfamiliarity of its characters. We are in strange territory for Disney’s most valuable series. Labor Day is usually a time when studios do not release would-be blockbusters. Prior to this, the highest earner premiering picture over the weekend was 2007’s Halloween at $30 million. I wrote all about that here:
One thing that is rather consistent over Labor Day is that the summer holdovers tend to hold steady. In fact, many increase their haul from the previous late August frame. I expect this to hold true for the family fare – Free Guy, PAW Patrol: The Movie, and Jungle Cruise.
Candyman had a sweet opening (more on that below) and I don’t anticipate it losing 50% of its audience or more like most horror titles do. That is primarily due to the holiday. It could fall to the low teens. If so, it could find itself in a battle for #2 with Free Guy and Ryan Reynolds may have the slight edge. The four spot could be close between Patrol and Cruise.
With all that, here’s how I have the Friday to Monday Labor Day box office shaking out:
1. Shang-Chi and the Legend of the Ten Rings
Predicted Gross: $58.9 million
2. Free Guy
Predicted Gross: $14.2 million
3. Candyman
Predicted Gross: $13.4 million
4. Jungle Cruise
Predicted Gross: $6.9 million
5. PAW Patrol: The Movie
Predicted Gross: $6.7 million
Box Office Results (August 27-29)
Moviegoers were ready to call out the name Candyman again as the sequel/reboot opened at the most generous end of prognoses at $22 million. That bests my $17.3 million forecast. Nearly hitting its $25 million budget out of the gate, Universal has something to buzz about today. It also made history as Nia DaCosta is the first black woman to direct a #1 debuting feature.
Free Guy was runner-up after two weeks on top with $13.1 million, right on pace with my $13 million prediction. The total is $78 million as it zooms toward the century mark.
PAW Patrol: The Movie was third with $6.6 million (I said $6.1 million) for a decent two-week tally of $24 million.
Jungle Cruise took fourth with $5 million compared to my $4.6 million take. The Disney adventure is perched at $100 million and it’s no accident that the studio announced its sequel today.
Don’t Breathe 2 rounded out the top five with $2.8 million, on target with my $2.7 million projection. The horror sequel has made $24 million overall.
The month of August closes with the return of a familiar name in horror… just don’t say it five times. Nearly three decades after the original buzzed into theaters, the sequel/reboot Candyman is the sole new release this weekend. You can peruse my detailed prediction post on it here:
I’m going with a mid to high teens estimate with the caveat that this genre can over perform. I wouldn’t be shocked to see this fly a bit higher, but I’ll stick with my guns for now. That should be enough for a #1 start. If it doesn’t meet expectations, that could allow Free Guy to spend a third frame atop the charts after its remarkable hold this past weekend (more on that below).
With no new product, holdovers should all slide a spot. That means the top five should be bookended by fright fests with family fare in the middle. Here’s how I think it will look:
1. Candyman
Predicted Gross: $17.3 million
2. Free Guy
Predicted Gross: $13 million
3. PAW Patrol: The Movie
Predicted Gross: $6.1 million
4. Jungle Cruise
Predicted Gross: $4.6 million
5. Don’t Breathe 2
Predicted Gross: $2.7 million
Box Office Results (August 20-22)
PAW Patrol: The Movie managed to bring the kiddos out and slightly outdid most forecasts. The new films catering to adults were all dogs.
Yet the headline of the weekend belonged to Free Guy as it remained in first with $18.5 million. That’s considerably better than my $13.9 million prediction. The Ryan Reynolds sci-fi comedy displayed the best sophomore hold we’ve seen all summer with just a 35% drop. We have become accustomed to seeing most titles plummet 50% or far more. That brings Guy‘s take to an impressive $58 million and its inclusion in the $100 million club seems assured. I wrote more about its earnings over the weekend here:
Paw Patrol: The Movie easily took second position with $13.1 million. The big screen rendering of the Nickelodeon show surpassed my $10.8 million projection.
Jungle Cruise was third with $6.3 million (I said $5.9 million). With $92 million overall, it’ll hit nine digits in short order.
The rest of the top five were returnees that I didn’t have slated to be there. Don’t Breathe 2 was fourth with $5 million. The fall of just over 50% in its second weekend is quite good for a horror flick and it’s made $19 million. Respect rounded out the top five with $3.7 million for a tally of $15 million.
And now for the trio of debuts that largely went unnoticed. The Protege was seventh with $2.9 million. I went with $4.7 million. In 8th place was The Night House with $2.8 million. I was a tad more generous at $3.1 million. And most embarrassingly, Hugh Jackman’s Reminiscence was the huge dud (considering its budget) as it placed 9th at $1.9 million. I said $6.8 million. Clearly audiences weren’t buying what was being sold with all three of these offerings.
Who can take the final weekend of August and turn it into a #1 opening? Oh, the Candyman can and likely will when it debuts August 27th. The long in development horror sequel arrives nearly 30 years after the 1992 original scared audiences into avoiding saying its name five times in a row. Nia DaCosta directs from a script cowritten by none other than Jordan Peele. With its source material based on a short story from Clive Barker, it stars Yahya Abdul-Mateen II, Teyonah Parris, Nathan Stewart-Jarrett, and Colman Domingo. THE OG Candyman Tony Todd makes an appearance as does Vanessa Estelle Williams from the ’92 tale.
Billed as a direct follow-up to the first and therefore ignoring two sequels that followed in the mid to late 90s, Candyman was first slated for release in June of 2020 before its series of COVID delays. It arrives during a summer where horror fans have had plenty of options and most of them were sequels. I don’t see this generating anywhere near what, say, A Quiet Place Part II or The Conjuring: The Devil Made Do It achieved. I do think if Don’t Breathe 2 managed just over $10 million, this should get beyond that.
Candyman could be poised to capitalize on the familiarity of its title character. That could propel it to a start as high as $20 million. My hunch is that it falls lower in the mid to high teens range (with the caveat that this genre is known to over perform).
And now I dare call its name for a potentially deadly fifth time and say…
Candyman opening weekend prediction: $17.3 million
Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.
The dog days of summer continues with four new offerings in the marketplace and they could all fall short of the second weekend of Free Guy with Ryan Reynolds. Speaking of dogs, we have PAW Patrol: The Movie as well as three more adult oriented offerings: Hugh Jackman’s sci-fi thriller Reminiscence, action flick The Protege with Michael Keaton, Maggie Q, and Samuel L. Jackson and horror pic The Night House. You can peruse my detailed prediction posts on them here:
I don’t have any of the features from the fresh quartet (not a sequel in the bunch!) topping $10 million. That means Free Guy, after a better than anticipated bow, should manage to remain #1 in its sophomore outing. I’m assuming it will dip in the low to mid 50s like Jungle Cruise did a couple of weeks back.
As for those newcomers, the one I’m most conflicted about is PAW Patrol: The Movie. It certainly has a built-in fan base of youngsters who may drag their parents to see it. Rather unexpectedly, it’s generating quite decent reviews. However, my hunch is that some families may wait for it to be on the small screen and I’m projecting third place.
That’s behind Reminiscence which could approach double digits. Jackman’s latest is also available on HBO Max. It will be competing for eyeballs with The Protege, which I have pegged for mid single digits (if anything, I think it could go lower). In fact, it could be in a battle for fifth with Jungle Cruise in its fourth weekend.
The Night House comes at the tale end of a season packed with horror titles and I believe it’s bound to get lost in the shuffle. My meager $3.1 million estimate leaves it well outside the top five.
And with that, my take on the weekend ahead:
1. Free Guy
Predicted Gross: $13.9 million
2. PAW Patrol: The Movie
Predicted Gross: $10.8 million
3. Reminiscence
Predicted Gross: $6.8 million
4. Jungle Cruise
Predicted Gross: $5.9 million
5. The Protege
Predicted Gross: $4.7 million
Box Office Results (August 13-15)
Friday the 13th wasn’t so unlucky for Ryan Reynolds and Free Guy. The Fox (and therefore Disney) property opened on the higher end of forecasts with $28.3 million, topping my $21.3 million estimate. With an A Cinemascore grade, audiences liked what they saw and it sounds as if a sequel will happen. The near $30 million start might have been called slightly disappointing in different times. All things considered, it’s rather strong.
Horror sequel (I’ve been saying that a lot lately) Don’t Breathe 2 debuted with $10.6 million, just under my $11.2 million take. That’s miles away from the $26 million that the 2016 predecessor took in, but generally in line with most predictions. At a cost of just $15 million, it should turn a nice profit for Sony Pictures.
Jungle Cruise was third in its third weekend with $9.1 million – right on pace with my $8.9 million estimate. The Disney adventure is at $82 million with $100 million in its sights.
The Aretha Franklin biopic Respect with Jennifer Hudson also hit its anticipated mark in fourth with $8.8 million. That’s a tad ahead of my $8.5 million call. Reviews were only so-so though its lead could be on her way to a Best Actress nomination.
And, finally, the bad news for The Suicide Squad continued. Following a disastrous opening, the reboot/sequel plunged an equally disturbing 71% to fifth with $7.4 million. I was more optimistic at $10.1 million. The ten-day tally is a lowly $42 million.
There has been no shortage of horror offering for audiences this summer (almost all sequels), but Searchlight is hoping the masses turn out for another with The Night House. Directed by David Bruckner, the ghost story premiered all the way in January 2020 at the Sundance Film Festival. It stars Rebecca Hall, Sarah Goldberg, Evan Jonigkeit, Stacy Martin, and Vondie Curtis-Hall.
Reviews from Sundance were encouraging and it stands at 88% on Rotten Tomatoes. However, the recent glut of genre titles (Don’t Breathe 2 is out the weekend before with Candyman the frame after) could cause this to get lost in the shuffle.
Opening on a fairly low 2000 screens, prospects for The Night House look dim. I foresee this debuting between $2-4 million and foreclosing in theaters quickly.
The Night House opening weekend prediction: $3.1 million
After a weekend where The Suicide Squad majorly performed under expectations, there are three titles opening Friday and the studios are hoping this isn’t a trend. Ryan Reynolds stars in the video game inspired sci-fi comedy Free Guy and it should manage to top the charts. We also have horror sequel Don’t Breathe 2 and the Aretha Franklin biopic Respect with Jennifer Hudson. You can peruse my detailed prediction posts on the trio here:
With Free Guy pegged in the low to mid 20s, there shouldn’t be much question that it kicks off in first. I have Breathe achieving less than half of what its 2016 predecessor accomplished and that should be good enough for second place.
The real battle could be for third. As mentioned, The Suicide Squad was a dud (more on that below). I’m assuming it drops about 60% which puts it just over $10 million. The third weekend of Jungle Cruise and premiere of Respect could be right behind that, but it could be close.
Here’s how I foresee the top five shaking out:
1. Free Guy
Predicted Gross: $21.3 million
2. Don’t Breathe 2
Predicted Gross: $11.2 million
3. The Suicide Squad
Predicted Gross: $10.1 million
4. Jungle Cruise
Predicted Gross: $8.9 million
5. Respect
Predicted Gross: $8.5 million
Box Office Results (August 6-8)
The underperformance of The Suicide Squad generated plenty of attention this weekend. The reboot of the DCEU franchise earned just $26.2 million and that’s well below my projection of $40.8 million. I could go on, but I already did a separate blog post on it. You can find it here:
Disney’s Jungle Cruise didn’t fall quite as much as other pics in their sophomore frames in recent weeks. The Dwayne Johnson/Emily Blunt family adventure made $15.8 million (in line with my $15.5 million prediction) for a $65 million ten day take.
M. Night Shyamalan’s Old was third with $4.1 million in its third frame -a bit more than my $3.5 million projection for $38 million total.
Black Widow was fourth with $3.9 million (I said $3.7 million) as it stands at a COVID era best $174 million.
Stillwater rounded out the top five in its second outing with $2.8 million. I incorrectly had it outside the high five. It’s at a mere $9 million.
Finally, The Green Knight was sixth with $2.5 million (I went with $2.7 million) for $12 million overall.
Horror sequel summer continues next weekend on Friday the 13th. In addition to A Quiet Place Part II, The Conjuring: The Devil Made Me Do It, The Forever Purge, and Escape Room: Tournament of Champions, we now have Don’t Breathe 2. Arriving five years after the Fede Alvarez directed original scored solid reviews and over performed at $89 million domestic, Rodo Sayagues takes over behind the camera (with Alvarez cowriting and producing). Stephen Lang is back as the blind vengeance seeker with Brendan Sexton III and Madelyn Grace among the supporting cast.
While part 1 made an impact with critics and audiences, a half decade is a surprisingly long time to wait to bring part 2 to light. The first Breathe kicked off with over $26 million at the tale end of summer 2016. I wouldn’t expect that here. The best comp could be The Forever Purge, which took in $12.7 million over its Friday to Sunday frame. That would give this about half of what its predecessor made out of the gate. I’ll go a bit below that due to the overabundance of scary sequels as of late.
Don’t Breathe 2 opening weekend prediction: $11.2 million
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