Black Widow Box Office Prediction

Hitting theaters two weeks after F9 sprinted to the best opening weekend for films released post COVID, Black Widow looks to make that record short-lived. Originally slated for May 2020 before its pandemic delays, the 24th saga in the Marvel Cinematic Universe is a stand-alone showcase for Scarlett Johansson’s Avengers character. Cate Shortland directs with a supporting cast including Florence Pugh, David Harbour, O-T Fagbenie, William Hurt, Ray Winstone, and Rachel Weisz.

Widow, sporting a budget of at least $200 million, marks the longest delay between MCU pics that we have seen in over a decade. This is the creme de la creme of franchises where 11 of the past 18 titles have made over $100 million (or much more) in their debuts.

As has been the case with all pictures in this uncertain era, there are challenges Widow faces that could prevent that. For starters, its studio made the choice to simultaneously make this available for Disney Plus streaming. $30 will allow you to view it from the comfort of your couch (a cheaper proposition if buying for the whole family). Widow also doesn’t have the benefit of falling between two gargantuan Avengers features. That certainly helped 2019’s Captain Marvel which soared to $153 million for its start.

While the MCU is generally review proof, the positive reaction from critics won’t hurt. The Rotten Tomatoes rating is at 85%. And Johansson’s character (while not in the stratosphere of Iron Man or Captain America) is a familiar presence from The Avengers, its sequels, and more.

I can’t help but wonder if the Mouse Factory regrets making the Disney Plus decision. This will be a test to see how many fans will choose the home option. That said, I do believe Widow will top the $70 million that F9 reached. While $100 million may be out of range, a gross of $75-$85 million seems doable and that’s where I’m landing. My projection puts this just under what Doctor Strange (2016) and Thor: The Dark World (2013) achieved.

Black Widow opening weekend prediction: $83.3 million

Oscar Watch: Black Widow

In the Marvel Cinematic Universe, unless the film is named Black Panther, your best hope is to contend in Visual Effects at the Oscars and probably lose. This brings us to Black Widow, the 24th entry in the MCU that opens July 9th in theaters and on Disney Plus streaming. The stand-alone pic focused on Scarlett Johansson’s title character had its review embargo lifted today and results are mostly positive thus far. The Rotten Tomatoes score currently stands at 86%.

Johansson’s costars (Florence Pugh particularly) are getting the bulk of critical kudos. That said, no actor in an MCU flick has made the cut in those categories and it won’t start here. 10 of the previous 23 franchise blockbusters (Iron Man, Iron Man 2, The Avengers, Iron Man 3, Guardians of the Galaxy, Captain America: The Winter Soldier, Doctor Strange, Guardians of the Galaxy Vol. 2, Avengers: Infinity War, Avengers: Endgame) have landed slots in Visual Effects. As far as victories go – they are 0 for 10. In fact, only Panther (which nabbed a Best Picture nod) has won anything. It went 3 for 7 on Oscar night 2019 by taking Original Score, Costume Design, and Production Design.

Just over half of Marvel’s creations have received zero recognition from the Academy. Black Widow should face an uphill battle in Visual Effects. Late year arrivals like Dune and Top Gun: Maverick are just two possibilities outside of this cinematic universe. Then there’s the matter of 3 more hopeful MCU titles: Shang-Chi and the Legend of the Ten Rings, Spider-Man: No Way Home, and (perhaps especially) Eternals. Bottom line: there’s a better chance of Black Widow not showing up anywhere at next year’s ceremony. My Oscar Watch posts will continue…

The Forever Purge Box Office Prediction

Opening on July 2nd, The Forever Purge is billed as the final picture in the horror franchise that began in 2013 and has now spawned four sequels. It is a direct sequel to 2016’s The Purge: Election Year and follows the 2018 prequel The First Purge. Everardo Gout directs and James DeMonaco (who made the first three entries) serves as co-producer and screenwriter. The cast includes Ana de la Reguera, Tenoch Huerta, Josh Lucas, Cassidy Freeman, Leven Rambin, Alejandro Edda, and Will Patton.

Forever sports the highest production budget of the quintet at approximately $25 million (the rest were all in single or lower double digits). The series has been a hugely profitable and consistent venture for Universal with all four pics grossing between $64-$79 million domestically. The high mark came with Election Year while the lowest was actually the original.

We are still at a point pandemic wise where releases are not generating what they normally might under traditional summertime circumstances. The lowest three-day start for a Purge is from 2018 with The First Purge. The Friday to Sunday total was $17.3 million. However, the five-day holiday tally was just over $31 million.

While expectations should be tempered, this franchise has shown an ability to attract an audience. A start in the high teens range is feasible. There would be champagne bottles popping if it somehow manages to top $20 million. Yet I’ll project that this final (?) Purge ends up with the lowest premiere of the bloody bunch.

The Forever Purge opening weekend prediction: $16.1 million (Friday to Monday estimate)

For my The Boss Baby: Family Business prediction, click here:

The Boss Baby: Family Business Box Office Prediction

The Boss Baby: Family Business Box Office Prediction

The Boss Baby: Family Business looks to pacify little ones and their parents over the Independence Day weekend. The DreamWorks animated sequel follows up on the March 2017 pic which greatly over performed with its target audience. Alec Baldwin is back voicing the title character alongside James Marsden, Amy Sedaris, Ariana Greenblatt, Eva Longoria, Jimmy Kimmel, Lisa Kudrow, and Jeff Goldblum. Tom McGrath resumes directorial duties.

In the spring of 2017, The Boss Baby was projected to earn around $30 million for its start. However, it blew past those estimates with $50.2 million in its opening frame and eventually took in $175 million domestically. Several factors are likely to complicate that kind of debut for part II.

For one, some of the little viewers who flocked to see it are four years older now. COVID-19 is still somewhat limiting potential. This was originally slated for March before its pandemic related delay. Family Business is also hitting streamer Peacock on the same day and some may simply choose to hold their Baby viewing from the comfort of home. That said, Peacock is not anywhere in the spectator realm of the big boys like Netflix, Amazon, or HBO Max as of yet.

Estimates have this reaching approximately $20 million over the holiday. I’ll give it a slight Baby bump considering its predecessor easily managed to top forecasts.

The Boss Baby: Family Business opening weekend prediction: $21.7 million (Friday to Monday estimate)

For my The Forever Purge prediction, click here:

The Forever Purge Box Office Prediction

June 18-20 Box Office Predictions

F9 is likely to give us the biggest box office premiere since late 2019 and Star Wars: The Rise of Skywalker… but that’s not coming until late next week. For this weekend, we could see another frame like this latest one where no picture reaches the teens. We have one newcomer and that’s action comedy sequel Hitman’s Wife’s Bodyguard with Ryan Reynolds, Samuel L. Jackson, and Salma Hayek reprising their roles from the 2017 original. You can peruse my detailed prediction post on it here:

Hitman’s Wife’s Bodyguard Box Office Prediction

Bodyguard opens on Wednesday and I’m projecting its five-day count gets it high teens. That likely means low double digits for the traditional Friday to Sunday frame. That should be enough for it to open at #1 due to the disappointing returns for In the Heights this past weekend (more on that below).

We could see a showdown for the runner-up slot between A Quiet Place Part II and Heights. Both should experience declines in 30s range (there’s certainly the chance that the latter doesn’t fall that far due to solid word-of-mouth). Peter Rabbit 2: The Runaway may stay in fourth position after its lackluster start and that would put The Conjuring: The Devil Made Me Do It in fifth.

So as we await the return of Vin Diesel and his space bound vehicles, here’s how I have the top five shaking out:

1. The Hitman’s Wife’s Bodyguard

Predicted Gross: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)

2. A Quiet Place Part II

Predicted Gross: $7.9 million

3. In the Heights

Predicted Gross: $7.7 million

4. Peter Rabbit 2: The Runaway

Predicted Gross: $6.6 million

5. The Conjuring: The Devil Made Me Do It

Predicted Gross: $6.1 million

Box Office Results (June 11-13)

In a surprise development, A Quiet Place Part II returned to the top spot in its third frame with $12 million (ahead of my $9.4 million forecast). I had it pegged for third and the soft debuts of the newbies prevented that. The critically acclaimed horror sequel made some history along the way by becoming the first feature in the COVID era to reach $100 million. Its current total is $109 million.

Back to those disappointing newcomers as In the Heights came in on the very lowest end of expectations with $11.5 million… or not even half of my $26.8 million projection. Despite mostly glowing reviews and awards buzz, Heights simply didn’t come close to maximizing its potential. There’s plenty of theories as to why (including the fact that its streaming on HBO Max and the challenge of audiences going to theaters for non-sequels), but it’s tricky for Warner Bros to spin this. As mentioned, its best hope is for sturdy legs in the weekends ahead.

The Conjuring: The Devil Made Me Do It dropped from 1st to 3rd with $10.3 million compared to my $8.7 million prediction. The 57% drop isn’t too shabby for its genre and it’s taken in $44 million during the first ten days of release.

Family audiences didn’t hop to the multiplexes for Peter Rabbit 2: The Runaway. It placed fourth with $10.1 million. I was far generous at $15.9 million. Considering the 2018 original took in $25 million out of the gate, this is another hard one for its studio to explain away.

Lastly, Cruella rounded out the top five with $6.7 million (I said $6.3 million) for an overall tally of $55 million.

And that does it for now folks! Until next time…

The Blockbuster Is Back: A Not So Quiet Return

When my intense interest in all things movies (including box office returns) began at a young age, the concept of the blockbuster was a fairly rare thing. Many classified it as a feature earning over $100 million domestically. When I became a teenager in 1992, there were only seven pictures that reached the milestone in that calendar year. When I turned 16 in 1995, there were six. The list expanded to 11 in my 18th year.

$100 million being a significant benchmark isn’t what it used to be. In fact, if a MCU extravaganza only grossed that number, it would be considered a massive flop. The number of films blasting past nine digits in recent times speaks for itself. In 2015, there were 29. 2016 brought 30. There were 33 in 2017 and 34 in 2018. The 2019 number was 31.

And then… COVID-19 happened and that previous consistency fell by the wayside. Theaters were shuttered or open in limited capacity for the bulk of 2020. That meant the number of domestic releases last year that topped $100 million were… 2. Both premiered before the coronavirus changed our world as we know it: Bad Boys for Life and Sonic the Hedgehog. 

Studios occasionally put out big movies that otherwise would have surely reached the mark like Warner Bros with Tenet and Wonder Woman 1984. However, the challenges affiliated with the virus prevented that.

Over the last several weeks, we see the country opening back up in lots of different ways. We will see an important example occur tonight. A Quiet Place Part II is poised to become the first movie in a year and a half to gross $100 million. Godzilla vs. Kong is sitting at $99 million and could also achieve that designation by the weekend. In short order, the number of blockbusters will have matched what we saw in 2020.

As the summer box office rolls along, there are other contenders that should or could do the same. F9 (which is over $200 million already overseas) and Black Widow are obvious ones. In the Heights, out today, is garnering Oscar chatter and glowing reviews and it could ride that buzz to hefty grosses. There’s also The Suicide Squad, Space Jam: A New Legacy, Jungle Cruise, and Hotel Transylvania: Transformania. 

The September-December frame brings other surefire contenders and possibilities: Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time to Die, Halloween Kills, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, Encanto, West Side Story, Spider-Man: No Way Home, The Matrix 4, Sing 2 among them.

Bottom line: there likely won’t be 30 plus $100 million makers in 2021. Yet the eventual number will far exceed what we witnessed in 2020 where multiplexes were a quiet place. Not anymore.

Hitman’s Wife’s Bodyguard Box Office Prediction

Hitman’s Wife’s Bodyguard (rolls right off the tongue… doesn’t it?) hits multiplexes on Wednesday, June 16th. The comedic action sequel brings back Ryan Reynolds, Samuel L. Jackson, and Salma Hayek with Frank Grillo, Richard E. Grant, Tom Hopper, Antonio Banderas, and Morgan Freeman joining the party. Patrick Hughes return to direct.

Originally slated to debut in August 2020 before its COVID delay, this follows up on the 2017 original which was a solid late summer performer. It opened to $21 million nearly four years ago with an eventual $75 million domestic take. At that time, Mr. Reynolds was hot off 2016’s Deadpool and that may have contributed to Bodyguard‘s success.

I genuinely wonder if audiences are clamoring for this to be a franchise and lean toward meh. The original achieved a B+ Cinemascore (which is decent but not great) and Reynolds doesn’t have the benefit of coming off a smash. Even with the expanded five-day rollout, I’m not even sure it reaches $20M+.

Hitman’s Wife’s Bodyguard opening weekend prediction: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)

Peter Rabbit 2: The Runaway Box Office Prediction

After hopping around the release calendar at least half a dozen times due to COVID-19 delays, the hybrid live-action/animated comedic adventure Peter Rabbit 2: The Runaway hits theaters June 11. Will Gluck returns to direct with James Corden again voicing the title character and Margot Robbie reprising her behind the mic work as Flopsy. Live-action participants include Rose Byrne, Domhnall Gleeson, and David Oyelowo. Elizabeth Debicki, Aimee Horne, Sia, and Sam Neill are among the voice cast.

In 2018, the first Rabbit premiered on the high end of expectations with $25 million and legged out nicely to a $115 overall domestic haul. Part 2 shouldn’t fall too far off that mark, but I do believe it’ll have trouble reaching that number. This won’t have anything to do with reviews. The 2018 pic had a mixed critical reaction with 63% on Rotten Tomatoes while the sequel is currently perched at 71%.

The Runaway has already opened in Australia and the United Kingdom to decent results. More than three years after the original, there could be a falloff of some youngsters not clamoring to see the followup. That said, a gross of $20 million is feasible. I’ll put it a few million below that figure though.

Peter Rabbit 2: The Runaway opening weekend prediction: $15.9 million

For my In the Heights prediction, click here:

In the Heights Box Office Prediction

In the Heights Box Office Prediction

With a rousing 99% score on Rotten Tomatoes, the musical In the Heights reaches theaters and HBO Max on June 11 and expectations have risen. After being pushed back nearly a full year due to the COVID-19 pandemic, Jon M. Chu directs a large cast including Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, and Jimmy Smith. It is based on the stage production created by Quiara Alegria Hudes and Lin-Manuel Miranda (who also appears).

Critics have taken to the adaptation with many claiming it is the feel good picture of the season. Miranda’s name associated with anything is a bonus. A female and Latino audience could turn out in large numbers. Heights is also 2021’s first release that could be a major Oscar contender in multiple categories, including Best Picture. The fact that HBO Max subscribers may opt for home viewing is always a factor, but the streaming arrangement with Warner Bros has already produced satisfying theatrical starts for other titles.

Three years ago, Chu had an unexpected summer smash with Crazy Rich Asians. It opened to $26.5 million and legged out tremendously to a $174 million domestic haul. I could easily see his follow-up earning about the same for its premiere weekend, but I’ll put it just a tad under.

In the Heights opening weekend prediction: $26.8 million

For my Peter Rabbit 2: The Runaway prediction, click here:

Peter Rabbit 2: The Runaway Box Office Prediction

The Conjuring: The Devil Made Me Do It Box Office Prediction

America’s favorite paranormal investigating peeps The Warrens (Vera Farmiga and Patrick Wilson) are back in theaters and on HBO Max next week in The Conjuring: The Devil Made Me Do It. This is the second sequel to the 2013 horror hit and the eighth overall entry in the Conjuring Universe. Michael Chaves (who made the previous series effort The Curse of la Llorona) takes over directorial duties from James Wan, who produces and shares a story credit. Costars include Ruairi O’Connor, Sarah Catherine Hook, and Julian Hilliard.

Originally scheduled for a September 2020 premiere before its COVID delay, Devil will attempt to reach an opening weekend gross commensurate with its predecessors. That could be a helluva task. Both pics with Conjuring in the title made just over $40 million for their starts. The first two Annabelle spin-offs took in over $30 million out of the gate. Another spin-off, The Nun, actually holds the series record with $53 million. Yet the past two flicks couldn’t match up. The third Annabelle made just over $20 million while the aforementioned la Llorona hit $26 million.

Those dwindling earnings could continue here. I’m a bit surprised that Warner Bros is releasing this just one week after A Quiet Place Part II, which should still be making loud noises at multiplexes. Furthermore, some fans with Max subscriptions will opt to view it in the comfort of their home. This franchise, on the other hand, has often shown an ability to over perform (The Nun hitting $50 million plus was not anticipated). Yet for the reasons described, I believe Devil could end up having the lowest domestic debut of the whole bunch.

The Conjuring: The Devil Made Me Do It opening weekend prediction: $19.8 million

For my Spirit Untamed prediction, click here:

Spirit Untamed Box Office Prediction