Blogger’s Note (09/02): On the eve of its premiere, I am upping my estimate from $31.9 million to $36.9 million. Those adjustments are reflected in the numbers below.
Let’s start here – Christopher Nolan’s Tenet is maybe the most challenging box office prediction I’ve ever had to write. This is, of course, mostly due to the COVID-19 pandemic. Yet this isn’t the only reason.
After a series of coronavirus related delays that altered its planned July premiere, the epic spy thriller is set for an extended Labor Day weekend premiere. It marks the latest mega budget (north of $200 million) feature from one of the few directors whose name is the main attraction. The recognizable actors in front of the camera include John David Washington, Robert Pattinson, Elizabeth Debicki, Michael Caine, and Kenneth Branagh.
Tenet is out tomorrow (August 26) in numerous territories including Canada, the United Kingdom, France, Germany, and Italy. The international rollout could provide clues as to how it will perform stateside. That occurs on Thursday, September 3rd and runs through the holiday weekend. Speaking of Labor Day, this is traditionally considered a slow weekend at the box office as the summer season draws to a close. Like everything else this year, 2020 is far different.
While Unhinged and this weekend’s The New Mutants are the first two wide releases post COVID, Tenet is by far the most eagerly awaited and high profile. There was never any doubt that this would open theatrically and on some IMAX venues. The VOD route was never explored. While a screen count is not yet available, I’m currently assuming it’ll be around 2500. If that changes, my prediction might too.
Reviews are mostly solid with a Rotten Tomatoes score of 82%. That said, some critical reaction is a bit on the mixed side. Unlike 2017’s Dunkirk, this follow-up is not generating immediate awards buzz. As mentioned, Nolan is a bankable commodity with or without Oscar chatter. You have to go back to 2006’s The Prestige to find the last entry in his filmography to gross under $100 million domestically. Both Dunkirk and its predecessor Interstellar grossed close to $200 million overall in the States. His Batman trilogy and Inception all took in north of $200 million or far more.
So where does that leaves us? Looking at Interstellar and Dunkirk, both titles achieved per theater averages of just over $13,000 for respective starts of $47 million and $50 million. The difference is that Interstellar began on 3500+ plus screens and Dunkirk at 3700+.
Due to the lower availability of venues (especially in major markets like NYC and LA) and the ongoing uncertainty of major audience turnout, giving Tenet a $10,000 per screen average would equate to around $25 million for the traditional Friday to Sunday portion of its five-day start. I’m choosing to ratchet that up to $25.7 million. Adding Thursday and Labor Day in, I’ll kick in another $11.2 million.
Let’s end here – I am still in severe guesstimating mode and Tenet is undoubtedly the first giant test case in this new cinematic reality. Over the next few days, it’s certainly feasible that I will update this estimate. We shall see, but here’s where I stand as of now.
Tenet opening weekend prediction (Thursday, September 3-Monday, September 7): $36.9 million
***Blogger’s Note (08/27/20): My prediction for Mutants is up from $4.9M to $6.9M
For the first Monday in nearly six months, I have meaningful box office predictions and results to report! As the movie watching world is aware, upstart Solstice Studios was first out of the gate with a wide theatrical release over the weekend. Russell Crowe’s Unhinged was the test case. The results are pretty encouraging as the thriller took in $4 million on just north of 1800 screens.
This is a tad below my $4.6 million projection, but it’s a sign that audiences are at least amenable to returning to multiplexes. We don’t have to wait long until the next experiment. It comes this weekend with The New Mutants, which was originally slated to hit screens in 2018. The latest title in the X-Men franchise has a troubled past and Fox (now owned by Disney) doesn’t seem to have much confidence with it. My detailed prediction post on Mutants can be found here:
As you can see, I question whether it can make over $5 million. I think lots of casual filmgoers aren’t even aware it exists in the same universe as Wolverine, Mystique, Professor X, and Magneto.
For the second weekend of Unhinged, I anticipate a smallish drop-off percentage wise. We have witnessed this in other territories as patrons are taking their time to sample the new product in a COVID-19 world. I’ll say a 31% dip sounds about right.
It will take an undetermined amount of time before my weekend predictions look like they did pre-COVID. Yet they’re back and here’s how I foresee the top two this weekend:
***Blogger’s Update (08/27): On the eve of its premiere, I am increasing my prediction for The New Mutants from $4.9 million to $6.9 million.
The COVID-19 pandemic has altered the release dates for scores of high profile feature films over the past several months. Yet in the case of The New Mutants, its series of delays has become a punchline in Hollywood that far preceded current world events. The film is the latest in the X-Men franchise and it seems 20th Century Fox has absolutely no confidence with it. It’s finally hitting screens after an original planned unveiling in (get this!) April 2018.
Mutants introduces new characters to the X-Men fold in what was originally planned as a potential trilogy. Josh Boone, best known for making The Fault in Our Stars, directs. The cast includes Maisie Williams, Anya Taylor-Joy, Charlie Heaton, Alice Braga, Blu Hunt, and Henry Zaga. Marketed more as a horror flick than comic book adaptation, reports out over the past two years indicate that its studio were not pleased with the final product.
After getting bumped from the spring of 2018, this was pushed to February 2019 and then August 2019 and then April 2020 (this was all during Disney’s acquisition of Fox). After the COVID situation hit, Disney/Fox finally settled on the late August output. Mutants will be closely watched as it is the second American theatrical wide release after Unhinged.
Prior to COVID, the prospects for Mutants seemed doomed and that hasn’t changed. The X-Men franchise hit a low point in 2019 with Dark Phoenix. Its $32 million debut was easily the lowest of the series (no other X pic had premiered below $50 million). Mutants will blow that record out of the water. For starters, there’s the challenges facing any wide release at the moment (limited theater capacity, major markets still closed, etc…). I also suspect many casual moviegoers simply have no idea that Mutants even exists in the X-Men Universe.
I do not have a screen count for Mutants at press time, but I’m assuming it’s similar to the 2000 theaters that will greet Unhinged this weekend. If that holds, I’m not even confident that Mutants gets above $5 million in its first weekend. Disney and 20th Century Fox seem to be dumping this and I believe audiences will respond in kind.
The New Mutants opening weekend prediction: $6.9 million
And now on this little blog of mine… a return to something that could be normalcy. OK, not really but it’s the closest we’ve come in a long time, my loyal readers!
For the first time in nearly half a year, I have something called a “box office prediction” to write. I’ll fully admit that (just like 2020 itself), I’m entering uncharted territory. It begins with an Oscar winner in a road rage B movie and its release will be studied more closely than its makers ever could have imagined.
Unhinged is the first project from upstart Solstice Studios and it stars Russell Crowe as an unstable motorist who terrorizes a family. Derrick Borte directs with a supporting cast including Caren Pistorius, Gabriel Bateman, and Jimmi Simpson. In what has become a common occurrence since the COVID-19 pandemic drastically altered every sector of the U.S. economy, its August 21st release date is its fourth after various delays.
The thriller will be out this Friday (08/14) in on our neighbor to the north on approximately 300 screens before a planned expansion to the States. The strategy (as of today) is for Crowe and company to be on approximately 2000 screens on the 21st between this nation and Canada.
There are obviously numerous questions that abound when it comes to the first major theatrical release since the middle of March. The state of New York still hasn’t given a green light for openings and it goes without saying that the NYC market is significant. There’s the issue of capacity limitations in any cinema. There’s, of course, the overarching multi-million dollar question as to whether moviegoers are ready to return to the multiplex at all.
The Canadian numbers this weekend for Unhinged could provide some clues. However, even that is not an apples to apples comparison as that country’s cases are not as pronounced as they are here.
Reviews for a movie like this probably don’t matter much. I will note that its received mixed critical reaction to the tune of a 53% Rotten Tomatoes score. The pic already saw a July release in various European and Asian countries and Australia. Its current total stands just over $5 million in those territories.
Let me state the obvious: this is mostly pure guesswork as to the opening weekend for Unhinged. We’ve simply never seen a movie open under these circumstances. Ever. And Solstice Studios seems to be moving forward with their plan to be first out of the wide release gate. It is certainly possible that I will make updates to my estimate as the 21st draws closer.
If the 2000 count holds, Unhinged making close to $5 million appears feasible. I’ll put it just under that for now and let’s see if my projection for this historic opening fluctuates in the coming days.
In what has become tradition on this here blog, I use the summertime months to reflect on the cinematic seasons that came 30, 20, and 10 years prior. So while we wait for features to hit theaters in the summer of 2020 (something that is looking less and less certain), let’s take a gander at the hits, misses, and other significant product from the past.
The format is as follows: a rundown of the top ten hits as well as other noteworthy titles and some of the flops. We begin with 1990… a summer where we all got ghosted.
10. Flatliners
Domestic Gross: $61 million
Fresh off her star making role that spring in Pretty Woman, Julia Roberts teamed with then boyfriend Kiefer Sutherland in this psychological thriller from the late director Joel Schumacher. A far less successful 2017 remake would follow.
9. Bird on a Wire
Domestic Gross: $70 million
Despite mostly poor reviews, the drawing power of Mel Gibson and Goldie Hawn compelled this action comedy to a #1 debut and solid returns. Mr. Gibson wouldn’t fare as well later that summer when Air America with Robert Downey Jr. grossed less than half of Bird‘s earnings.
8. Another 48 Hrs.
Domestic Gross: $80 million
The re-teaming of Eddie Murphy and Nick Nolte from their 1982 hit might have earned more than the predecessor, but $80 million was considered a bit of a letdown compared to expectations. The quality left a bit to be desired as well.
7. Days of Thunder
Domestic Gross: $82 million
Another high profile reunification is this racing pic with Tom Cruise and his Top Gun maker Tony Scott back together. While it wasn’t as successful as that blockbuster, it did just fine and it cast a mostly unknown actress named Nicole Kidman alongside her future (and eventually former) husband.
6. Presumed Innocent
Domestic Gross: $86 million
Harrison Ford has had plenty of summer hits, but this adaptation of Scott Turow’s novel was a considerably more adult project that earned mostly rave reviews. The courtroom drama was a sizable earner considering its meager $20 million budget.
5. Back to the Future Part III
Domestic Gross: $87 million
The Western themed threequel arrived just six months after Part II. While it received better critical reaction, its gross of $87 million couldn’t match the $118 million of what preceded it.
4. Dick Tracy
Domestic Gross: $103 million
Warren Beatty’s long in development version of the 1930s comic strip was a visual sight to behold. However, critical reaction was mixed. It managed to just outdo its reported $100 million budget stateside. Tracy provided a showcase for Beatty’s then flame Madonna and earned Al Pacino a Best Supporting Actor nod.
3. Die Hard 2
Domestic Gross: $117 million
The goodwill brought forth by the 1988 original allowed this decent sequel to outgross its predecessor and permit Bruce Willis to return in his signature role three more times. This would be the last Die Hard pic with the Christmas Eve theme as it scorched the summer charts.
2. Total Recall
Domestic Gross: $119 million
One year before he would rule the summer of 1991, Arnold Schwarzenegger had a massive hit with this sci-fi rendering of the Philip K. Dick short story. Recall also provided the first juicy role for Sharon Stone, who would become a sensation two years later in Basic Instinct.
1. Ghost
Domestic Gross: $217 million
At the start of the new decade, no one would have pegged Ghost to rule the summer frame. Made for $22 million, the supernatural romance ended up making over half a billion worldwide. A pottery themed love scene between stars Patrick Swayze and Demi Moore would become iconic, Whoopi Goldberg would win Best Supporting Actress for her psychic role, and it was nominated for Best Picture.
And now for some noteworthy titles from the season:
Problem Child
Domestic Gross: $53 million
Just outside the top 10 at 11, John Ritter headlined this tale of a rambunctious kid who just needs a family. Budgeted at a measly $10 million, it was a surprise performer that spawned two sequels.
Arachnophobia
Domestic Gross: $53 million
Doubling its budget, this black comedy about deadly black spiders received mostly praise from critics and had a nice showcase role for John Goodman as an exterminator.
Darkman
Domestic Gross: $33 million
Sam Raimi would eventually direct Spider-Man over a decade later and break box office records. Yet this original story (made for only $16 million) was a cult hit that introduced a lot of filmgoers to Liam Neeson. Two direct to video sequels would follow (minus Raimi behind the camera and Neeson in front of it).
Mo’ Better Blues
Domestic Gross: $16 million
This jazz infused dramedy was Spike Lee’s follow-up to his groundbreaking Do the Right Thing one year prior. Blues received solid reviews, but is best remembered as the director’s first collaboration with Denzel Washington.
And now for some pictures that didn’t match expectations either financially or critically or both (including a host of underwhelming sequels):
Robocop 2
Domestic Gross: $45 million
Irvin Kerschner made one of the greatest part two’s ever with The Empire Strikes Back. He wasn’t so lucky here. It made slightly less than its 1987 predecessor and reviews weren’t nearly as positive.
Gremlins 2: The New Batch
Domestic Gross: $41 million
It’s become a cult favorite since its release, but The New Batch grossed over $100 million less than the 1984 smash success.
The Exorcist III
Domestic Gross: $26 million
Following 17 years after the phenomenon that was the original, part 3 simply didn’t land with audiences or critics. This is another example of a sequel that would pick up more fans in subsequent years.
Ghost Dad
Domestic Gross: $24 million
Sidney Poitier directed this supernatural comedy starring Bill Cosby. At the time, he had a smash TV comedy named after him. Yet audiences didn’t follow him to the multiplex for this critically drubbed effort.
The Freshman
Domestic Gross: $21 million
Marlon Brando seemed to have a fun time parodying his iconic Godfather role here alongside Matthew Broderick. It wasn’t a hit, but its reputation has grown since.
The Adventures of Ford Fairlane
Domestic Gross: $21 million
Andrew Dice Clay was one of the most popular and controversial stand up comics of this era, but his anticipated breakout to the silver screen landed with a thud.
Wild at Heart
Domestic Gross: $14 million
David Lynch’s follow-up to his heralded Blue Velvet starred Nicolas Cage and Laura Dern. It garnered decidedly more mixed reaction from critics.
The Two Jakes
Domestic Gross: $10 million
Jack Nicholson went behind the camera and reprised his acclaimed role as Jake Gittes from 1974’s Chinatown. This was a year following the star’s turn as The Joker in Batman, which dominated that summer. Audiences (and many critics) simply turned a blind eye to this long gestating sequel.
And that’ll do it for now folks! I’ll have the summer of 2000 up shortly.
Earlier this week (on Tuesday), Batman Forever celebrated its 25th anniversary of release. For those who may not recall, this was when Joel Schumacher took over the franchise from Tim Burton and Val Kilmer replaced Michael Keaton as the Caped Crusader. Tommy Lee Jones (coming off an Oscar for The Fugitive) and Jim Carrey (the hottest comedic star in America after the one-two-three punch of Ace Ventura: Pet Detective, The Mask, and Dumb and Dumber) costarred as villains Two-Face and The Riddler, respectively. Nicole Kidman was in the mix as Bruce Wayne/Batman’s love interest and Chris O’Donnell was introduced as Robin. Sounds like a recipe for a box office bonanza right? Indeed it was.
In mid June 1995, Forever scored the best opening weekend of all time and was the first feature to make over $50 million in its first three days. The $52.7 million tally topped the previous record holder from two summers before (a little something called Jurassic Park). Forever would hold the title for two years before being toppled by… The Lost World: Jurassic Park.
The all-time premiere record has since changed 11 times, including in 2008 with another Batflick The Dark Knight at $158 million. The current holder is Avengers: Endgame at $357 million. And that right there shows how much times have changed. In a quarter century, the first frame of Endgame made 7x that of Forever. Higher ticket prices are certainly a factor. Yet in 25 years, Val Kilmer’s grapples with Jim Carrey went from a highest ever start to now 225th. By the way, 224th place belongs to… The Lego Batman Movie! And now, Forever lags behind such forgettable material as The Nun, The Karate Kid remake, Valentine’s Day, and DC’s own hugely disappointing Green Lantern.
Speaking of disappointing, I’m certainly of the opinion that Forever was just that as far as quality. It’s not nearly as bad at what followed with Schumacher’s sequel Batman & Robin. However, it was a big letdown from what Burton accomplished before and what Christopher Nolan achieved a decade later with the start of The Dark Knight trilogy. What remains is an interesting snapshot in time when a $50 million debut was new territory and it took the Bat Signal (even a rather mediocre one) to get there.
There was movie news today and it was significant. It may cause a thriller centered on the “Driver from Hell” to become a trivia answer and a historical footnote. The upstart Solstice Studios has announced that Unhinged, which casts Russell Crowe as a psychopath with serious road rage issues, will park into theaters on July 1.
This would normally not be a post worthy item. However, by vaulting its release date from September to early July, Unhinged is primed to be the first major new theatrical item to open wide during the COVID-19 pandemic.
Obviously, significant questions abound. How many theaters will be operating at the time? Will some states not even have multiplexes even open? Most importantly, will audiences be ready to make their trip to see Mr. Crowe terrorize his fellow motorists?
The last couple of months has seen an unprecedented shift in release dates for pictures. Many summer blockbusters moved to fall or 2021. That has caused some ’21 releases to push back to 2022. It’s been a startling domino effect.
However, Unhinged breaks the streak by actually moving up and becoming a potential litmus test for the remainder of summer and calendar year as a whole. And July still has some heavy hitters that have yet to blink, most notably Christopher Nolan’s Tenet and Disney’s live-action Mulan treatment. How will it go? Only time will tell.
The world is different this week. We are all beginning to feel it and know it. The Coronavirus has impacted the economy, our day to day activity, and our way of life. That will continue for the foreseeable future. I have already written once before about COVID-19 and its impact on what this blog focuses on… the movies.
I know it may seem trivial. And, in many ways, it is. Yet this is a movie blog. It’s a blog mostly devoted to box office predictions and that’s certainly what gets the most views on here.
So some thoughts:
The box office, like numerous other sectors of our economic fabric, is going to suffer. When I last wrote about Coronavirus just days ago, the latest James Bond picture No Time to Die had been pushed from April to November. There were other release date changes, but that was the headline.
What we’ve seen in the past 24 hours has been an escalation and an extreme one. A Quiet Place Part II, Mulan, The New Mutants, and F9 have all moved to either indefinite status or to 2021. Other less tentpole titles have followed suit. Expect that to continue over the coming days.
Simply put – the American moviegoing experience is grinding to a halt. There are legitimate questions as to whether theaters will even stay open and with the announcements of the past week, it certainly would not be a massive shock at this juncture.
This blog may change until further notice. And we’re going through a period of time where we will need to get used to change. Again… maybe it sounds trivial and there are larger considerations to work through in our day to day operations…
Nevertheless, on this MOVIE blog… I’ll say this…
Let’s be kind to one another during this time. There will be stories of inspiration in the coming days through this darkness. We will see the humanity of our populace.
We are inspired by movies. Many of us may have some more time in the coming days and weeks to scour the vaults of streaming services and television. If your kids are home from school, maybe it’s time to inspire them with the Star Wars franchise or animated classics or The Goonies if they’ve never seen them. I know they inspired me.
If you’re a die-hard movie buff like I am, maybe it’s time to rewatch the pictures that inspired you. We could all use that lift right now.
Tom Hanks once said, “My job has always been to hold a mirror up to nature”. We’ve certainly seen him do that in many terrific performances. We wish him well. These are new challenges we face and we will prevail. Let’s be proud of the nature of our reflection in the mirror as we get through this.
An entire fourteen months plus after I originally wrote my opening weekend prediction for A Quiet Place Part II, it’s time to take a second crack at it. The horror sequel was delayed due to the COVID-19 pandemic when it was only days away from release in March 2020. I am preserving my original forecast below as more of a historical artifact than anything else. As you’ll see below, my initial estimate was $42.5 million.
The difference now is that AQPII is being unveiled over the long Memorial Day weekend. Godzilla vs. Kong managed a hearty $48 million over its five-day Easter rollout in March. I expect similar numbers here. The review embargo officially lifted today and the results should certainly excite Paramount. While several early critical reactions say it doesn’t quite match the first film, nearly all write-ups so far recommend it.
I will still predict that this falls short of the $50 million achieved by its predecessor. Yet with an extra day factored in, I will add a bit of cash ($1 million) to my projection made long, long ago.
A Quiet Place Part II opening weekend prediction: $43.6 million (Friday to Monday estimate)
Blogger’s Note (03/12/20): In what is becoming a new reality due to the COVID-19, the release of this film has been delayed indefinitely from its 03/20 opening. I’ll keep the prediction up, but certainly revisions are likely to be made once a future release date is secured.
ORIGINAL PREDICTION FROM MARCH 2020
Arriving two years after its predecessor made serious noise at the box office, A Quiet Place Part II hits theaters next weekend. The horror sequel to the acclaimed 2018 blockbuster sees John Krasinski returning as writer/director with his spouse Emily Blunt headlining. Millicent Simmonds and Noah Jupe are back as her children. New cast members include Cillian Murphy and Djimon Hounsou.
The original struck a loud chord with audiences and critics with a $50 million opening. Part one legged out impressively for its genre with an eventual $188 million overall domestic haul. It even earned some awards attention with Blunt winning a Supporting Actress SAG trophy.
All horror titles not named The Invisible Man have faced a tough road at multiplexes in 2020. However, with the first feature fresh in their minds, audiences should turn out for this follow-up. The X factor is, of course, worldwide events and this is likely to be a recurring theme in my projections for the foreseeable future. The impact of the Coronavirus on the moviegoing public is playing out in real time. At present, I will say Part II makes a few million under what the first accomplished.
A Quiet Place Part II opening weekend prediction: $42.5 million
Uncertainty at the box office persists this weekend as three new titles open in wide release: the faith-based drama I Still Believe, comic book based Vin Diesel action pic Bloodshot, and Blumhouse thriller The Hunt. You can peruse my detailed prediction posts on the trio here:
Pixar’s Onward should manage a second frame atop the charts. However, a drop of close to 50% could occur and that would mean high teens or low 20s. Of the newcomers, I Still Believe looks poised for runner-up status as its core Christian audience should turn out (similar to 2018’s I Can Only Imagine).
As for Bloodshot and The Hunt, I question whether they can reach double digits and there could be a battle in the 3-5 slots between them and holdover The Invisible Man. The uncertainty I speak of is, of course, due to current events. The Coronavirus impact on the moviegoing public is playing out as we speak and is certainly a factor to consider with estimates.
And with that, my top 5 take:
1. Onward
Predicted Gross: $19.8 million
2. I Still Believe
Predicted Gross: $14.6 million
3. Bloodshot
Predicted Gross: $9.6 million
4. The Invisible Man
Predicted Gross: $8 million
5. The Hunt
Predicted Gross: $7.7 million
Box Office Results (March 6-8)
One doesn’t expect Pixar to have an underwhelming start at multiplexes, but that’s precisely what happened with Onward. Its $39.1 million premiere marks the weakest wide rollout in the studio’s modern era. It’s well under my $54.3 million estimate. Reviews that weren’t as gushing as their other titles may have contributed, in addition to previously mentioned outside factors.
The Invisible Man dropped to second with $15.1 million, a bit under my $17.2 million projection. The two-week total is $52 million against the minor $7 million budget.
Sports drama The Way Back with Ben Affleck opened in third and right in line with expectations with $8.1 million (I said $8.3 million).
Family fare filled the rest of the top 5 as Sonic the Hedgehog was fourth at $7.7 million compared to my $9 million take for $140 million overall. The Call of the Wild was fifth with $6.7 million (I said $7.1 million) for $57 million at press time.
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