The Conjuring: The Devil Made Me Do It Box Office Prediction

America’s favorite paranormal investigating peeps The Warrens (Vera Farmiga and Patrick Wilson) are back in theaters and on HBO Max next week in The Conjuring: The Devil Made Me Do It. This is the second sequel to the 2013 horror hit and the eighth overall entry in the Conjuring Universe. Michael Chaves (who made the previous series effort The Curse of la Llorona) takes over directorial duties from James Wan, who produces and shares a story credit. Costars include Ruairi O’Connor, Sarah Catherine Hook, and Julian Hilliard.

Originally scheduled for a September 2020 premiere before its COVID delay, Devil will attempt to reach an opening weekend gross commensurate with its predecessors. That could be a helluva task. Both pics with Conjuring in the title made just over $40 million for their starts. The first two Annabelle spin-offs took in over $30 million out of the gate. Another spin-off, The Nun, actually holds the series record with $53 million. Yet the past two flicks couldn’t match up. The third Annabelle made just over $20 million while the aforementioned la Llorona hit $26 million.

Those dwindling earnings could continue here. I’m a bit surprised that Warner Bros is releasing this just one week after A Quiet Place Part II, which should still be making loud noises at multiplexes. Furthermore, some fans with Max subscriptions will opt to view it in the comfort of their home. This franchise, on the other hand, has often shown an ability to over perform (The Nun hitting $50 million plus was not anticipated). Yet for the reasons described, I believe Devil could end up having the lowest domestic debut of the whole bunch.

The Conjuring: The Devil Made Me Do It opening weekend prediction: $19.8 million

For my Spirit Untamed prediction, click here:

Spirit Untamed Box Office Prediction

May 28-31 Box Office Predictions

In what is bound is to be the biggest box office weekend so far in the COVID-19 era, the Memorial Day frame marks the unofficial kickoff of the summer season at multiplexes. There are two genuinely high-profile debuts with John Krasinski’s horror sequel A Quiet Place Part II with Emily Blunt and Disney’s live-action remake Cruella with Emma Stone in the title role. My detailed prediction posts on the pair can be found here:

A Quiet Place Part II Box Office Prediction

Cruella Box Office Prediction

As I have said a lot recently, we are in unfamiliar territory. This is the first time in a long time where we have two major releases out in the same holiday weekend. Just as entities are opening up everywhere, the same can be said for theaters. I believe AQPII can top $40 million over its four day premiere with Cruella managing low to mid 20s. There is the lingering suspicion that either or both can outdo my estimates.

The rest of the top five will be filled with holdovers and they may experience smallish declines given the holiday. And with that, my top 5 projections from Friday to Monday for a weekend that Hollywood has been eagerly anticipating:

1. A Quiet Place Part II

Predicted Gross: $43.6 million

2. Cruella

Predicted Gross: $22.7 million

3. Spiral

Predicted Gross: $3.2 million

4. Wrath of Man

Predicted Gross: $2.4 million

5. Raya and the Last Dragon

Predicted Gross: $1.6 million

Box Office Results (May 14-16)

As anticipated, it was the calm before the potential storming back of big grosses over this past frame. Spiral repeated at #1 in its sophomore outing with $4.5 million. It held up rather well for its genre ahead of my $4 million prediction. The overall gross for the gross out Saw sequel is $15 million.

Jason Statham’s Wrath of Man remained in second with $2.9 million. My estimate? $2.9 million! Total is $18 million.

Third place belonged to Angelina Jolie’s Those Who Wish Me Dead at $1.9 million compared to my $1.7 million take. The two week tally is $5 million.

Raya and the Last Dragon was fourth with $1.6 million, just under my projection of $1.7 million for $48 million.

Godzilla vs. Kong rounded out the top five with $1.4 million. I incorrectly had it outside my top five. At $96 million, the monster mash is inching ever so close to becoming the first $100 million domestic earner in the COVID era.

Finally, Demon Slayer was sixth at $1.3 million (which was my estimate) and it’s at $43 million overall.

And that’s all for now, folks! Until next time…

Cruella Box Office Prediction

Disney’s Cruella will try to scare up some box office business over the Memorial Day weekend after being delayed from its original December 2020 release date. The pic casts Emma Stone in the title role of the villainess as seen in the studio’s 1961 animated feature One Hundred and One Dalmatians and in the form of Glenn Close for two live-action flicks in the late 90s and early 00s. Craig Gillespie directs with a supporting cast including Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong.

With a massive reported price tag of $200 million, Cruella hits theaters and Disney Plus premium on the same day. Home viewers will need to shell out $30 for couch watching, similar to Raya and the Last Dragon and the upcoming Jungle Cruise and Black Widow. It’s worth noting that Raya opened to $8.5 million in March under this platform. However, the holiday weekend and the fact that theaters are increasing capacity have set an understandably higher bar for Cruella.

Disney has had major success with their recent live-action remakes of animated classics, from The Lion King to Aladdin to The Jungle Book and Beauty and the Beast and more. Even the lower earners, like Dumbo, started out in the mid 40s. Obviously the dynamic has changed under COVID times. Some families may realize it’s more economical to pay the $30 compared to the cost of hauling the entire brood to the multiplex.

Early word of mouth is quite positive and that should help. I could easily foresee a low to mid 20s rollout for Ms. Stone, her likely to be Oscar nominated costumes, and company.

Cruella opening weekend prediction: $23.7 million (Friday to Monday estimate)

For my A Quiet Place Part II prediction, click here:

A Quiet Place Part II Box Office Prediction

May 21-23 Box Office Predictions

The Memorial Day weekend of 2021 could well be a return to impressive box office grosses with the high profile unveilings of A Quiet Place Part II and Cruella. However, this preceding frame will not be memorable at all. There are no wide premieres on the slate and that means no picture is likely to even top $5 million (or even four).

Spiral, the continuation of the Saw franchise, surprisingly failed to generate much heat in its debut (more on that below). A drop of over 50% should be anticipated considering the genre, but it should manage to stay atop the charts for a second weekend in a row.

Holdovers will dominate the rest of the top five. Disney’s Raya and the Last Dragon could shoot up from #5 to #3 depending on the dips for Those Who Wish Me Dead and Demon Slayer. Jason Statham’s Wrath of Man should hold tight in the runner-up position.

And with that, my top 5 take on a weekend where theaters will be a quiet place:

1. Spiral

Predicted Gross: $4 million

2. Wrath of Man

Predicted Gross: $2.9 million

3. Raya and the Last Dragon

Predicted Gross: $1.7 million

4. Those Who Wish Me Dead

Predicted Gross: $1.7 million

5. Demon Slayer

Predicted Gross: $1.3 million

Box Office Results (May 14-16)

I was misguided in my belief that Spiral, which brings Chris Rock and Samuel L. Jackson into Jigsaw’s cinematic universe, would enjoy a more significant cut at multiplexes. The ninth entry in the horror franchise disappointed with $8.7 million, well below my generous $16.1 million projection. Moviegoers clearly weren’t all that interested in a return to this bloody series. A horror sequel that should gets genre fans back in their seats awaits.

Wrath of Man dropped to second with $3.7 million in its sophomore frame (I was close at $3.9 million). The action thriller stands at $14 million.

The Angelina Jolie thriller Those Who Wish Me Dead, which is simultaneously streaming on HBO Max, debuted in third with a dull $2.8 million. I was higher at $3.8 million.

Fourth place belonged to Demon Slayer at $1.8 million compared to my $1.3 million forecast. Overall tally is a sturdy $42 million.

Raya and the Last Dragon rounded out the top five with $1.7 million (I was lower at $1.4 million). Total is $46 million.

Lastly, another new thriller Profile couldn’t cut it as it earned a tiny $730,000 for a ninth place start. I said $1.2 million.

And that does it for now, folks! Until next time…

May 14-16 Box Office Predictions

It’s been a minute since we have had four new releases to ponder, but that’s the situation this weekend as theaters continue to open their doors. The ninth pic in the Saw franchise Spiral, Angelina Jolie’s thriller Those Who Wish Me Dead, the Zack Snyder directed zombie fest Army of the Dead, and tech suspense flick Profile all open on Friday. My detailed prediction posts on the quartet can be found here:

Spiral Box Office Prediction

Those Who Wish Me Dead Box Office Prediction

Army of the Dead Box Office Prediction

Profile Box Office Prediction

Spiral should have no trouble scoring a #1 premiere. The question is: what kinda Saw bucks are we talking? I think this could certainly over perform (word of mouth is decent), but my estimate puts it in line with the last entry in the series – 2017’s Jigsaw. 

The runner-up slot should go to Ms. Jolie and her joint venture with Warner Bros/HBO Max. However, unlike the recent Godzilla vs. Kong and Mortal Kombat, a start north of $10 million (and certainly $20 million) seems unlikely.

Blogger’s Note: Dead prediction downgraded to $3.8 million

Jason Statham’s Wrath of Man should fall to third after its opening met expectations (more on that below). I anticipate his latest action tale to lose a bit more than half its audience.

Here’s where things get a little interesting. Army of the Dead is the first Netflix release to open on a fairly wide screen count (at least 600). If that holds, the potential for a $2-$3 million haul is feasible. It could even do more. What’s unknown at this juncture is whether the streaming giant will actually report its grosses. They haven’t in the past in their limited theatrical runs, but we are venturing into new territory. With this question unanswered, I’ll be doing a top five that includes Army and one that does not.

As for Profile, it’s hitting a large 2000 screens. Yet I suspect its low profile and my predicted $1.2 million forecast could prevent it from making the top five in either scenario.

And with that, here’s my two versions of this weekend’s top five:

1. Spiral

Predicted Gross: $16.1 million

2. Wrath of Man

Predicted Gross: $3.9 million

3. Those Who Wish Me Dead

Predicted Gross: $3.8 million

4. Army of the Dead

Predicted Gross: $2.5 million

5. Raya and the Last Dragon

Predicted Gross: $1.4 million

***If no Army grosses, Raya would move up to #4 and I’ll say Demon Slayer is fifth with $1.3 million

Box Office Results (May 7-9)

As mentioned, Wrath of Man took the pole position and met expectations with $8.3 million. How much did it meet them? It certainly met mine as my projection was $8.3 million!

Demon Slayer dropped to second with $2.7 million, on par with my $2.9 million estimate. Its three-week tally is $39 million.

Also in its third frame, Mortal Kombat was third with $2.4 million compared to my $2.7 million take. Overall gross stands at $37 million.

Godzilla vs. Kong was fourth with $1.9 million (I said $2 million). The monster mash continues to inch toward the century mark at $93 million.

Disney’s Raya and the Last Dragon flew off with another $1.9 million. I incorrectly had it outside the top five. It has earned $43 million.

Finally, the Billy Crystal/Tiffany Haddish dramedy Here Today showed zero staying power as it opened in seventh with $1 million. I was a bit more generous at $1.5 million.

And that does it for now, folks! Until next time…

Profile Box Office Prediction

After first premiering at the Berlin Film Festival over three years ago, Focus Features is releasing Profile on May 14. The thriller comes from Wanted director Timur Bekmambetov and features Valene Kane as a journalist who goes undercover online and becomes entangled with ISIS. Based on a non-fiction novel, the film costars Shazad Latif and Christine Adams.

The reviews from Europe back in 2018 gave Profile a so-so 60% Rotten Tomatoes score. Somewhat surprisingly, the estimated screen count is a hefty 2000 for this low-budget pic made for a reported $2.3 million. I’m not sure domestic audiences are much aware of its existence and there’s competition next weekend with horror titles Spiral and Army of the Dead and the Angelina Jolie led thriller Those Who Wish Me Dead.

Profile may be lucky to earn half of its puny price tag back out of the gate.

Profile opening weekend prediction: $1.2 million

For my Spiral prediction, click here:

Spiral Box Office Prediction

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

Army of the Dead Box Office Prediction

In a newsworthy announcement from this week, Zack Snyder’s Army of the Dead will roll out in hundreds of venues on May 14 prior to its Netflix debut one week later. The zombie thriller (sporting a reported budget of $90 million) stars Dave Bautista, Ella Purnell, Omari Hardwick, Ana de la Reguera, Theo Rossi, Hiroyuki Sanada, Tig Notrao, and Garret Dillahunt.

This is the first time where the streaming giant and some theater chains have agreed on a wider release plan. Cinemark and Alamo Drafthouse are just two companies that will be showing Snyder’s latest. The same cannot be said for AMC and Regal so that limits Army‘s capacity. While some Netflix titles have played on limited screens for awards consideration, the estimated 600 count here is a high mark.

Snyder’s name has been visible due to his reworking of 2017’s Justice League that recently hit HBO Max. That combined with its often popular genre could bring out eager fans who wish to get the jump on its streaming release. That said, 600 screens certainly limits its potential. There’s also the matter of Spiral, the reboot of the Saw franchise that could siphon viewers aware and appears poised to easily debut at #1.

Giving Army a per screen average of around $4,200 would result in a gross between $2-3 million and that’s what I’m envisioning.

Army of the Dead opening weekend prediction: $2.5 million

For my Spiral: From the Book of Saw prediction, click here:

Spiral Box Office Prediction

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

Those Who Wish Me Dead Box Office Prediction

Bloggers Update: Prediction downgraded to $3.8 million

Angelina Jolie tries to heat up the box office on May 14 with the simultaneous theatrical and HBO Max release of Those Who Wish Me Dead. The thriller casts Jolie as a fire warden attempting to protect a young boy whose father was murdered by assassins. Taylor Sheridan, director of Wind River and co-creator of the hit series Yellowstone, serves behind the camera. Costars include Finn Little, Nicholas Hoult, Jon Bernthal, and Tyler Perry.

Warner Bros. has had successes recently with their strategy of putting their product on the big screen and thru HBO’s streaming platform. This resulted in impressive openings for Godzilla vs. Kong and Mortal Kombat over the past two months. This one could be a tougher sell due to it not being part of a known franchise.

Dead will need to rely on an adult crowd turning out and Jolie’s star power. One recent comp is The Little Things with Denzel Washington. Also a Warner/HBO venture, the thriller opened domestically with $4.8 million. More theaters have opened their doors since and capacity has increased. That leads me to think that Jolie’s latest could exceed that gross, but perhaps not by much. If my estimate holds, Dead should place second next weekend behind Spiral: From the Book of Saw.

Those Who Wish Me Dead opening weekend prediction: $3.8 million

For my Spiral: From the Book of Saw prediction, click here:

Spiral Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

Spiral Box Office Prediction

The Saw franchise is back in theaters on May 14 and it hopes to take a solid financial cut of box office grosses. Spiral (subtitled From the Book of Saw) is the ninth installment of the slasher series that began in 2004 and it definitely looks different (although not in every way). There’s more star power than we have seen before in the reboot with Chris Rock and Samuel L. Jackson leading the way. Other costars include Max Minghella and Marisol Nichols. This looks to be the first Saw pic without stalwart Tobin Bell (aka Jigsaw). Lionsgate did bring back a regular in the director’s chair with Darren Lynn Bousman, who made parts II-IV. That’s likely not an accident as that trio posted the biggest domestic grosses of the bunch.

Another shift is in the release strategy as this is the first Saw entry not premiering in October. That wasn’t always the case. Originally slated for October 2020, it was actually pushed up to May of last year. Of course, the COVID-19 pandemic changed that plan. The reported $20 million production budget is actually listed as the highest thus far. Even with continued theatrical capacity limits, Spiral should have no trouble turning a profit.

The high mark opening weekend for the franchise is almost surely out of reach. Saw III holds that record with $33.6 million. A better question might be whether it gets the lowest start of the nine. That mark is held by 2009’s Saw VI at $14.1 million. Spiral, as just announced this week, is getting some competition trying to attract a similar audience. The Netflix zombie flick Army of the Dead from director Zack Snyder snagged deals with certain chains to put it on around 800 screens (my prediction for that one is coming soon).

Spiral will open on far more screens and should have no trouble debuting in first place (as five of the previous eight have done). I’m thinking this probably ends up in the range of its processor Jigsaw, which made $16.6 out of the gate.

Spiral opening weekend prediction: $16.1 million

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

May 7-9 Box Office Predictions

The first full weekend of May at the box office brings us the Guy Ritchie directed action thriller Wrath of Man starring Jason Statham and Billy Crystal’s comedy Here Today with Tiffany Haddish. You can peruse my detailed prediction posts on both of them here:

Wrath of Man Box Office Prediction

Here Today Box Office Prediction

Considering the precipitous drops that Demon Slayer and Mortal Kombat experienced in their sophomore frames (more on that below), Statham’s latest should have no trouble topping the charts in the $8-9 million range. The 1000 theater count for Here Today should limit its potential, but I do have it managing to round out the top five.

Slayer and Kombat are unlikely to see the 70+ percentage falls in their third weekends and place 2-3 with Godzilla vs. Kong at fourth. And with that – here’s how I see the top 5 playing out:

1. Wrath of Man

Predicted Gross: $8.3 million

2. Demon Slayer

Predicted Gross: $2.9 million

3. Mortal Kombat

Predicted Gross: $2.7 million

4. Godzilla vs. Kong

Predicted Gross: $2 million

5. Here Today

Predicted Gross: $1.5 million

Box Office Results (April 30-May 2)

As mentioned, both Mortal Kombat and Demon Slayer fell hard after their $20 million plus premieres the previous weekend. Demon Slayer vaulted to first with $6.4 million compared to my $6.2 million estimate for a $34 million ten day total.

Kombat dipped to 2nd with $6.2 million (well under my $9.1 million projection) and it also stands at $34 million.

Godzilla vs. Kong was third at $2.8 million (I said $2.9 million) for a five-week tally of $90 million. It could still manage to hit the century club and it would become the first COVID release to do so.

The critically drubbed horror pic Separation opened in fourth with $1.8 million, a bit below my $2.3 million take.

Disney’s Raya and the Last Dragon was fifth with $1.3 million (I went with $1.6 million). Total is $41 million.

And that does it for now, folks! Until next time…