August 20-22 Box Office Predictions

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

The dog days of summer continues with four new offerings in the marketplace and they could all fall short of the second weekend of Free Guy with Ryan Reynolds. Speaking of dogs, we have PAW Patrol: The Movie as well as three more adult oriented offerings: Hugh Jackman’s sci-fi thriller Reminiscence, action flick The Protege with Michael Keaton, Maggie Q, and Samuel L. Jackson and horror pic The Night House. You can peruse my detailed prediction posts on them here:

Reminiscence Box Office Prediction

The Protege Box Office Prediction

PAW Patrol: The Movie Box Office Prediction

The Night House Box Office Prediction

I don’t have any of the features from the fresh quartet (not a sequel in the bunch!) topping $10 million. That means Free Guy, after a better than anticipated bow, should manage to remain #1 in its sophomore outing. I’m assuming it will dip in the low to mid 50s like Jungle Cruise did a couple of weeks back.

As for those newcomers, the one I’m most conflicted about is PAW Patrol: The Movie. It certainly has a built-in fan base of youngsters who may drag their parents to see it. Rather unexpectedly, it’s generating quite decent reviews. However, my hunch is that some families may wait for it to be on the small screen and I’m projecting third place.

That’s behind Reminiscence which could approach double digits. Jackman’s latest is also available on HBO Max. It will be competing for eyeballs with The Protege, which I have pegged for mid single digits (if anything, I think it could go lower). In fact, it could be in a battle for fifth with Jungle Cruise in its fourth weekend.

The Night House comes at the tale end of a season packed with horror titles and I believe it’s bound to get lost in the shuffle. My meager $3.1 million estimate leaves it well outside the top five.

And with that, my take on the weekend ahead:

1. Free Guy

Predicted Gross: $13.9 million

2. PAW Patrol: The Movie

Predicted Gross: $10.8 million

3. Reminiscence

Predicted Gross: $6.8 million

4. Jungle Cruise

Predicted Gross: $5.9 million

5. The Protege

Predicted Gross: $4.7 million

Box Office Results (August 13-15)

Friday the 13th wasn’t so unlucky for Ryan Reynolds and Free Guy. The Fox (and therefore Disney) property opened on the higher end of forecasts with $28.3 million, topping my $21.3 million estimate. With an A Cinemascore grade, audiences liked what they saw and it sounds as if a sequel will happen. The near $30 million start might have been called slightly disappointing in different times. All things considered, it’s rather strong.

Horror sequel (I’ve been saying that a lot lately) Don’t Breathe 2 debuted with $10.6 million, just under my $11.2 million take. That’s miles away from the $26 million that the 2016 predecessor took in, but generally in line with most predictions. At a cost of just $15 million, it should turn a nice profit for Sony Pictures.

Jungle Cruise was third in its third weekend with $9.1 million – right on pace with my $8.9 million estimate. The Disney adventure is at $82 million with $100 million in its sights.

The Aretha Franklin biopic Respect with Jennifer Hudson also hit its anticipated mark in fourth with $8.8 million. That’s a tad ahead of my $8.5 million call. Reviews were only so-so though its lead could be on her way to a Best Actress nomination.

And, finally, the bad news for The Suicide Squad continued. Following a disastrous opening, the reboot/sequel plunged an equally disturbing 71% to fifth with $7.4 million. I was more optimistic at $10.1 million. The ten-day tally is a lowly $42 million.

And that does it for now, folks! Until next time…

The Night House Box Office Prediction

There has been no shortage of horror offering for audiences this summer (almost all sequels), but Searchlight is hoping the masses turn out for another with The Night House. Directed by David Bruckner, the ghost story premiered all the way in January 2020 at the Sundance Film Festival. It stars Rebecca Hall, Sarah Goldberg, Evan Jonigkeit, Stacy Martin, and Vondie Curtis-Hall.

Reviews from Sundance were encouraging and it stands at 88% on Rotten Tomatoes. However, the recent glut of genre titles (Don’t Breathe 2 is out the weekend before with Candyman the frame after) could cause this to get lost in the shuffle.

Opening on a fairly low 2000 screens, prospects for The Night House look dim. I foresee this debuting between $2-4 million and foreclosing in theaters quickly.

The Night House opening weekend prediction: $3.1 million

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

The Protege Box Office Prediction

Michael Keaton, Maggie Q, and Samuel L. Jackson star in the action thriller The Protege next weekend and it will attempt to carve its place into the typically limp late summer box office. Martin Campbell, director of Casino Royale, is behind the camera.

The Lionsgate release is only available in theaters and it will face serious competition for the same audience from Hugh Jackman’s Reminiscence. In this challenged marketplace, The Protege going straight to pay streaming wouldn’t have been much of a shocker.

I’ll give the studio credit for giving it a shot, but I’m guessing Jackman will propel his effort to slightly higher earnings. I only have Reminiscence at just under $7 million and I’ll say this gets just under $5 million.

The Protege opening weekend prediction: $4.7 million

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction

Reminiscence Box Office Prediction

Hugh Jackman makes a return to sci-fi next weekend with Reminiscence. The film (reportedly budgeted at just under $70 million) is the rare summer feature in this genre not based on a known property. It marks the directorial debut of Lisa Joy, best known for co-creating HBO’s Westworld. Costars include Rebecca Ferguson, Thandiwe Newton, Cliff Curtis, and Marina de Tavira.

The Home Box Office connections are strong. Since this a Warner Bros property, the pic will simultaneously have its 30 day HBO Max availability. Originally slated for April before it traded with Mortal Kombat, the film faces some challenges. This might seem minor, but the title doesn’t exactly roll off the tongue. More importantly, Reminiscence opens against the Michael Keaton/Maggie Q/Samuel L. Jackson thriller The Protege and they’ll be battling for the same audience. Both may suffer as a result.

Add in the Delta variant concerns and I really question whether this gets past $10 million. My gut says to put it under.

Reminiscence opening weekend prediction: $6.8 million

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction

PAW Patrol: The Movie Box Office Prediction

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

Will young pups across North America be begging their guardian masters for the opportunity to see PAW Patrol: The Movie next weekend? That’s what Paramount is hoping for as the Canadian based Nickelodeon series hits the big screen. The animated show has been on tube since 2013 and the voice regulars (Kingsley Marshall, Keegan Hedley, Shayle Simons, Lilly Bartlam, and Ron Pardo) are heard here. We also have some famous to sorta famous faces lending their vocal talents. They include Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian, Randall Park, Dax Shepard, Tyler Perry, and Jimmy Kimmel. Cal Brunker (maker of Escape from Planet Earth and The Nut Job 2: Nutty by Nature) directs.

So will the intended crowd be down with PP? Clearly the TV show has a following. However, it certainly skews younger than most animated titles so the kiddie pool is limited. This will also be premiering simultaneously on Paramount+. While it may not have the reach of the streaming big daddies, it could still siphon away some viewers. Perhaps most importantly, mid to late August is a tricky time for this genre as children are heading back to school.

Family entertainment offerings like Space Jam: A New Legacy and Jungle Cruise have slightly exceeded expectations lately. It’s fair to say they didn’t face some of the hurdles PAW does. A slightly better comp might be The Boss Baby: Family Business, which recently debuted with just over $17 million. I’d be surprised if PAW matched it. It might be lucky to earn half of that and that’s what I’m thinking.

PAW Patrol: The Movie opening weekend prediction: $10.8 million

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction

August 13-15 Box Office Predictions

After a weekend where The Suicide Squad majorly performed under expectations, there are three titles opening Friday and the studios are hoping this isn’t a trend. Ryan Reynolds stars in the video game inspired sci-fi comedy Free Guy and it should manage to top the charts. We also have horror sequel Don’t Breathe 2 and the Aretha Franklin biopic Respect with Jennifer Hudson. You can peruse my detailed prediction posts on the trio here:

Free Guy Box Office Prediction

Don’t Breathe 2 Box Office Prediction

Respect Box Office Prediction

With Free Guy pegged in the low to mid 20s, there shouldn’t be much question that it kicks off in first. I have Breathe achieving less than half of what its 2016 predecessor accomplished and that should be good enough for second place.

The real battle could be for third. As mentioned, The Suicide Squad was a dud (more on that below). I’m assuming it drops about 60% which puts it just over $10 million. The third weekend of Jungle Cruise and premiere of Respect could be right behind that, but it could be close.

Here’s how I foresee the top five shaking out:

1. Free Guy

Predicted Gross: $21.3 million

2. Don’t Breathe 2

Predicted Gross: $11.2 million

3. The Suicide Squad

Predicted Gross: $10.1 million

4. Jungle Cruise

Predicted Gross: $8.9 million

5. Respect

Predicted Gross: $8.5 million

Box Office Results (August 6-8)

The underperformance of The Suicide Squad generated plenty of attention this weekend. The reboot of the DCEU franchise earned just $26.2 million and that’s well below my projection of $40.8 million. I could go on, but I already did a separate blog post on it. You can find it here:

Squad Goals Thwarted

Disney’s Jungle Cruise didn’t fall quite as much as other pics in their sophomore frames in recent weeks. The Dwayne Johnson/Emily Blunt family adventure made $15.8 million (in line with my $15.5 million prediction) for a $65 million ten day take.

M. Night Shyamalan’s Old was third with $4.1 million in its third frame -a bit more than my $3.5 million projection for $38 million total.

Black Widow was fourth with $3.9 million (I said $3.7 million) as it stands at a COVID era best $174 million.

Stillwater rounded out the top five in its second outing with $2.8 million. I incorrectly had it outside the high five. It’s at a mere $9 million.

Finally, The Green Knight was sixth with $2.5 million (I went with $2.7 million) for $12 million overall.

And that does it for now, folks! Until next time…

Squad Goals Thwarted

Uh oh. That is likely to be the prevailing refrain coming from not only Warner Bros today, but Hollywood as a whole. The August box office has kicked off with only one wide release this weekend and it’s a high profile one in The Suicide Squad. This is the hard R rated reboot of the franchise from director James Gunn, who’s had massive success in the Marvel Cinematic Universe with the Guardians of the Galaxy and its sequel.

Hopes were riding high after this Squad received unexpectedly laudatory marks from critics with a 92% Rotten Tomatoes score. The 2016 Suicide Squad managed only 26% and still became a financial success story. In fact, its $65 million opening Friday set the August record five years back. It went on to gross $133 million for the weekend and $325 million overall domestic.

With the Delta variant rising across the country and the 2021 version being available on HBO Max, no one expected this to match the original. However, when it made $4 million on Thursday night, that seemed to correlate with a premiere close to $40 million (where I had it pegged).

What a difference a day makes. Reports have The Suicide Squad earning just over $12 million for Friday (this includes the Thursday preview numbers). And that means a debut in the mid 20s is where it’s headed. That is absolutely on the lowest end of forecasts.

In short… that’s bad. Usually comic book movies are critic proof if the reviews are mediocre (like Suicide Squad). One would think the unanticipated praise would’ve been a boost. Not so. To make it worse, 2020’s spin-off Birds of Prey focused on Margot Robbie’s Harley Quinn character took in $33 million out of the gate. I can’t imagine Warner Bros ever imagined The Suicide Squad would fall short of that.

So what happened? There will be many theories. First off, 2016’s Squad was a hit, but audiences didn’t exactly love it and perhaps they weren’t clamoring for a reimagining. The original Squad had a PG-13 rating and that means youngsters had a better opportunity to turn out. The new Squad being on HBO Max. The absence of the franchise’s biggest star Will Smith.

These are all viable explanations and they might all be contributors (especially the general ambivalence for what we witnessed five years ago). Studios are really hoping the overriding rationale isn’t the Delta variant. If so, don’t be shocked if we see other major releases start getting delayed again. That would be a reversal from where things seemed headed even last month. There’s a whole lotta movie lovers hoping No Time to Die or Dune or Halloween Kills and more stick to their fall plans.

Family fare like Space Jam: A New Legacy and Jungle Cruise opened slightly above projections and both were available on streaming. Theaters owners had reason to feel hopeful. To be clear, one failure may not change the dynamic and The Suicide Squad could represent a blip where the aforementioned circumstances caused the lackluster performance. Yet there’s little doubt that radars across Tinsel Town are at full attention and that this never-ending story of uncertainty carries on.

Respect Box Office Prediction

15 years after her Oscar winning supporting turn in Dreamgirls, Jennifer Hudson is Aretha Franklin in the biopic Respect. Out August 13, the film marks the directorial debut of Liesl Tommy. The supporting cast includes Forest Whitaker, Marlon Wayans, Audra McDonald, Marc Maron, Tituss Burgess, and Mary J. Blige.

Hudson is hoping for some additional awards respect for this high-profile turn. Originally slated for a Christmas 2020 release, the pic was delayed due to COVID. Sporting a reported $55 million budget, it is now coming out around the same as the Chadwick Boseman led James Brown bio Get On Up. It opened to $13.4 million back in 2014. Will the Queen of Soul movie manage to match The Godfather of Soul’s?

With Delta variant challenges, I’m a little skeptical. My hunch is that Respect falls just a little bit under $10 million as it hopes future positive word-of-mouth keeps it around in subsequent weekends.

Respect opening weekend prediction: $8.5 million

For my Free Guy prediction, click here:

Free Guy Box Office Prediction

For my Don’t Breathe 2 prediction, click here:

Don’t Breathe 2 Box Office Prediction

Don’t Breathe 2 Box Office Prediction

Horror sequel summer continues next weekend on Friday the 13th. In addition to A Quiet Place Part II, The Conjuring: The Devil Made Me Do It, The Forever Purge, and Escape Room: Tournament of Champions, we now have Don’t Breathe 2. Arriving five years after the Fede Alvarez directed original scored solid reviews and over performed at $89 million domestic, Rodo Sayagues takes over behind the camera (with Alvarez cowriting and producing). Stephen Lang is back as the blind vengeance seeker with Brendan Sexton III and Madelyn Grace among the supporting cast.

While part 1 made an impact with critics and audiences, a half decade is a surprisingly long time to wait to bring part 2 to light. The first Breathe kicked off with over $26 million at the tale end of summer 2016. I wouldn’t expect that here. The best comp could be The Forever Purge, which took in $12.7 million over its Friday to Sunday frame. That would give this about half of what its predecessor made out of the gate. I’ll go a bit below that due to the overabundance of scary sequels as of late.

Don’t Breathe 2 opening weekend prediction: $11.2 million

For my Free Guy prediction, click here:

Free Guy Box Office Prediction

For my Respect prediction, click here:

Respect Box Office Prediction

Free Guy Box Office Prediction

Ryan Reynolds doesn’t know his life exists inside a video game in Free Guy, out August 13th. The sci-fi comedy comes from director Shawn Levy, best known for the Night at the Museum franchise. Costars include Jodie Comer, Lil Rel Howery, Taika Waititi, Utkarsh Ambudkar, and Joe Keery.

Originally slated for release during the July 4th holiday weekend in 2020, Free has seen numerous COVID related delays. Early word-of-mouth (the official review embargo is still in place as of this post) is pretty positive. Reynolds has had a mixed box office showing lately since Deadpool became his signature character. Just earlier this summer, The Hitman’s Wife’s Bodyguard struggled a bit and sits below $40 million domestic.

Several family pics have exceeded projections this season with Space Jam: A New Legacy and Jungle Cruise hitting debuts of over $30 million. Free Guy has the disadvantage of not being a sequel or based on a known property. And, of course, there’s also the Delta variant uncertainty.

This isn’t the first foray into video game based features for Reynolds. Two summers ago, Pokemon: Detective Pikachu amassed a $50 million plus start. Due to the aforementioned challenges (and let’s not forget Pokemon is a huge brand too), Free Guy is unlikely to accomplish a gross of $30 million or over. Low to mid 20s is my take.

Free Guy opening weekend prediction: $21.3 million

For my Don’t Breathe 2 prediction, click here:

Don’t Breathe 2 Box Office Prediction

For my Respect prediction, click here:

Respect Box Office Prediction