The actual actors in Where the Crawdads Sing are not the most recognizable individuals involved in the production. Opening July 15th, the mystery drama is produced by Reese Witherspoon. It features an original song titled “Carolina” by Taylor Swift. Perhaps most important to the box office viability, it’s based on a huge bestseller by Delia Owens.
Directed by Olivia Newman, the cast includes Daisy Edgar-Jones, Taylor John Smith, Harris Dickinson, and David Strathairn. With a budget of just over $40 million, Sony is banking on a sizable female audience that led the source material to eventually sell 12 million copies. In 2019, it sold more copies than any other adult novel.
I will cop to be unfamiliar with the book’s existence. However, I’m not the target demo. With those kind of sales, there should be a built-in crowd tailor-made for the adaptation. Estimates on other sites are as low as $10 million and as high as $25 million. This should at least place in the middle of that range.
Where the Crawdads Sing opening weekend prediction: $18.7 million
For my Paws of Fury: The Legend of Hank prediction, click here:
Thor: Love and Thunder is the 29th entry in the Marvel Cinematic Universe and it will be the 29th to debut in first place when it opens Friday. My detailed prediction post on it can be accessed here:
The franchise is riding high off the success of Spider-Man: No Way Home and Doctor Strange in the Multiverse of Madness. The former King of Asgard’s fourth adventure is getting mixed reviews, but that didn’t hurt Multiverse and it shouldn’t matter much here. My projection in the mid 150s gives it a slightly better start than Guardians of the Galaxy Vol. 2 and Captain Marvel.
As for holdovers, Minions: The Rise of Gru blew away expectations (more on that below). It should lose around 50-55% of the Friday to Sunday portion of its opening holiday weekend. Top Gun: Maverick will land in third displaying the smallest dip of the bunch with Elvis and Jurassic World: Dominion rounding out the top five at 40% range falls.
Here’s how I see it looking:
1. Thor: Love and Thunder
Predicted Gross: $155.7 million
2. Minions: The Rise of Gru
Predicted Gross: $48.8 million
3. Top Gun: Maverick
Predicted Gross: $18.5 million
4. Elvis
Predicted Gross: $11.6 million
5. Jurassic World: Dominion
Predicted Gross: $9.1 million
Box Office Results (July 1-4)
Minions: The Rise of Gru set a pandemic era record for animated features with a bountiful $107 million. The fifth entry in the Despicable Me/Minions tales, Steve Carell and company soared past my (and everyone else’s) expectations. I had it making $86.4 million over the four-day Independence Day weekend. With an A Cinemascore grade, it should perform well into the future and keep the series chugging along (the next one is slated for summer 2024 already).
Top Gun: Maverick remained in second with $32.2 million – above my $29.8 million take. On the weekend of his 60th birthday, Tom Cruise’s biggest hit ever is up to $570 million.
Elvis shimmied down to third after premiering in first with $22.7 million, right in line with my $23.2 million projection. Baz Luhrmann’s musical biopic is at an impressive $71 million with $100 million firmly in its sights.
Jurassic World: Dominion was fourth with $19.6 million compared to my guesstimate of $17.3 million. The sixth dino flick’s tally roared to $335 million.
The Black Phone rounded out the top five with $14.1 million (I said $14.5 million) as the low budget horror pic has rung up a pleasing $49 million.
Finally, Pixar’s Lightyear continued its uninspiring run with $7.6 million for a $106 million tally. I was more generous at $10.2 million.
Each Thor pic has outdone the last and Disney hopes that trend continues when Thor: Love and Thunder hits theaters on July 8th. The sixth MCU entry in the past 14 months, the franchise shows no signs of slowing down as this follows juggernauts Spider-Man: No Way Home and Doctor Strange in the Multiverse of Madness.
This particular series is only the second to have a fourth feature (the other being Avengers). Taika Waititi, who made 2017’s predecessor Ragnarok, returns behind the camera with Chris Hemsworth once again hammering away as the title character. Natalie Portman’s Jane is back after sitting out part 3 and other familiar faces include Tessa Thompson, Jaimie Alexander, and Jeff Goldblum. The Guardians of the Galaxy are also in the mix. Newcomers to the fold are Christian Bale as main villain Gorr the God Butcher and Russell Crowe as Zeus. Expect plenty of cameos as well.
The first Thor (only the 4th of now 29 MCU flicks) grossed $65 million out of the gate with an overall gross of $181 million. Two and a half years later, The Dark World improved upon that with $85 and $206 million, respectively. Ragnarok easily surpassed that with $122 million and $315 million eventually.
Love and Thunder should continue the trend. Since the character’s last stand-alone effort, Thor was prominently placed in the massive Avengers sagas Infinity War and Endgame. That said, Multiverse from early May was a direct benefactor of following No Way Home when it premiered with $187 million. Its Spidey predecessor swung the second largest domestic opening of all time behind Endgame.
I don’t believe Thunder will reach the stratosphere of Multiverse. Somewhere between $140-$160 million seems doable. If buzz continues to grow louder in the coming days, I reserve the right to revise up. My current take puts it in the range of Guardians of the Galaxy Vol. 2 ($146 million) and Captain Marvel ($153 million). I’ll put it slightly over both.
Thor: Love and Thunder opening weekend prediction: $155.7 million
Blogger’s Note (06/30): On the eve of its premiere, upping my Minions estimate from $78.4M to $86.4M
Coming off a weekend where four pictures posted grosses north of $20 million (a first since 2018!), Minions: The Rise of Gru looks to set box office fireworks and rule the holiday weekend. You can peruse my detailed prediction post on it here:
The five-year wait between entries for the Despicable Me/Minions franchise could limit its potential a bit. However, my projected four-day haul approaching $80 million will easily give it the gold.
As for holdovers, Elvis and Top Gun: Maverick should duke it out for second position. While the former edged Maverick for a #1 debut (more on that below), look for Tom Cruise and company to have a better hold and likely maintain runner-up status. It’s also important to remember that overall declines for most pics should be smaller than normal considering that July 4th falls on Monday.
Jurassic World: Dominion and The Black Phone should slide spots to 4th and 5th. There’s a slight chance Phone could experience a hefty slide (due to its being in the horror genre) and Lightyear stays fifth. However, given the Pixar pic’s underperformance and hefty sophomore dip, I don’t anticipate that being the case. Plus Phone nabbed a B+ Cinemascore grade which is just fine for that genre.
With that – let’s make it a top 6 forecast and remember these are projections for Friday to Monday given the Independence Day frame:
1. Minions: The Rise of Gru
Predicted Gross: $86.4 million
2. Top Gun: Maverick
Predicted Gross: $29.8 million
3. Elvis
Predicted Gross: $23.2 million
4. Jurassic World: Dominion
Predicted Gross: $17.3 million
5. The Black Phone
Predicted Gross: $14.5 million
6. Lightyear
Predicted Gross: $10.2 million
Box Office Results (June 24-26)
In one of the closest finishes in recent box office times, Baz Luhrmann’s Elvis was crowned king with $31.2 million. While not quite matching my $35.6 million prediction, it’s a solid number for an adult skewering musical biopic.
Top Gun: Maverick continued its epic run in second with $29.6 million. Like with Elvis, I was a little high at $34.8 million. In five weeks of release, the spectacularly performing sequel has amassed $520 million. That’s the third all-time #5 frame behind Avatar and Titanic.
Jurassic World: Dominion fell to third after two weeks on top with $26.7 million, just under my $28.3 million take. The dino saga stands at a sturdy $303 million.
Critically appreciated fright fest The Black Phone opened in fourth with $23.6 million – ringing up a more impressive number than my $18.6 million projection. Considering its budget is only a reported $18 million, this will be yet another profitable venture for Blumhouse.
Finally, Lightyear slid from second to fifth. Crashing harder than anticipated in its second orbit after an unimpressive start, the Pixar spinoff made $18.1 million (I said $23.2 million). The two-week tally is a muted $89 million after ten days. For comparison sake, I had it making $85 million in its first three days.
Blogger’s Note (06/30): On the eve of its premiere, upping my Minions estimate from $78.4M to $86.4M
Illumination and Universal Pictures should light up the Fourth of July weekend at the box office with Minions: The Rise of Gru. The sequel to the 2015 spinoff prequel and the fifth overall entry in the Despicable Me franchise, Kyle Balda directs with Steve Carell returning to voice the title character. Other performers in the booth include Pierre Coffin, Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, Russell Brand, Julie Andrews, and Alan Arkin. How’s that for eclectic? I’m pretty sure this marks the first collaboration between Van Damme and Andrews.
This series has proved to be a financial windfall for its studio. All four previous pics have made over $250 million domestically. Minions took in $115 million out of the gate seven summers back with $336 million overall. Immediate predecessor Despicable Me 3 from 2017, while still a hit, wasn’t as high. It premiered with $72 million and ended up with $264 million.
Three years was previously the longest wait between films. The five year gap is a bit risky as some of its fans are simply older. We’ve also seen a very recent example of an animated disappointment with Pixar’s Lightyear.
That said, I suspect Gru will rise to the occasion with a four-day holiday haul in the $75-85 million range. I’m starting out on the lower end of that scale, but my estimate could go up in the days ahead.
Minions: The Rise of Gru opening weekend prediction: $86.4 million (Friday to Monday estimate)
Blogger’s Update (06/23): On the eve of its premiere, I am revising my Elvis prediction from $42.6M to $35.6M. That still gives it the #1 slot over Top Gun: Maverick… barely.
In what should be an intriguing and potentially unpredictable weekend to close out the June box office, Baz Luhrmann’s musical biopic Elvis and critically lauded horror pic The Black Phone debut. You can peruse my detailed prediction posts on both of them here:
There’s plenty of possibilities for how the top 5 will look. While there’s no doubt about which quintet will populate the list, the order is up for grabs. I believe Elvis will open closer to the $51 million of Bohemian Rhapsody than the $25 million of Rocketman. That should be enough to earn it the title of Box Office King.
However, if it does premiere in the mid to late 20s range, the chances of a #1 start are considerably lower. We could legitimately see Top Gun: Maverick rise from 3rd to 1st. With a projected dip in the low to mid 20s, it should at least rise to 2nd place. That’s assuming current two-week champ Jurassic World: Dominion loses more than half its audience in its third go-round and Lightyear also sees a sophomore fall of around 55%. I’m assuming both.
And there’s the wild card that is The Black Phone. Horror titles often outdo expectations and with its aforementioned solid reviews, that could apply here. I’m sticking with a debut of just under $20 million and that would likely mean a fifth place reception.
Here’s how I envision perhaps the most fascinating box office weekend so far in the pandemic era looking:
1. Elvis
Predicted Gross: $35.6 million
2. Top Gun: Maverick
Predicted Gross: $34.8 million
3. Jurassic World: Dominion
Predicted Gross: $28.3 million
4. Lightyear
Predicted Gross: $23.2 million
5. The Black Phone
Predicted Gross: $18.6 million
Box Office Results (June 17-19)
In a major upset, Jurassic World: Dominion remained #1 for the second frame with $59.1 million. That’s stronger than my $54.8 million estimate as the threequel is up to $250 million in its first ten days. That’s $15 million under where predecessor was at four summers ago.
Jurassic‘s reign was unexpected because Disney/Pixar’s Toy Story spinoff Lightyear was widely anticipated to rule the charts. Instead it grossed $50.5 million for second place. That’s, ahem, $35 million under my projection of $85.5 million and less than half of what Toy Story 3 and Toy Story 4 made out of the gate. There’s plenty of think pieces out there for why Lightyear was a disappointment. It includes theories about politics, Disney Plus being the same day distributor for recent Pixar material, and the absence of Tim Allen as the voice of the title character. Any way you slice it, it’s a shocker.
Top Gun: Maverick continued its amazing run in third with $44.6 million – dropping a scant 14%. I was lower at $36 million. The biggest hit of the year (and of Tom Cruise’s career by far) is flying at $466 million as its domestic haul will reach $500 million shortly. As mentioned, if Elvis doesn’t reach my projection, it could see a return to the top spot. I wrote more about Maverick‘s unreal performance yesterday on the blog and it’s here:
I’ve been at this box office predicting game for quite some time. If it gets stale for even a moment, something will come along to shock you. That happened this weekend. Twice.
First there’s the massive underperformance of Disney/Pixar’s Lightyear, which is barely topping $50 million for second place behind Jurassic World: Dominion. I’ll have more to say about that tomorrow, but it’s not often a tentpole release comes in over $30 million behind your (and many other prognosticators) estimates. It made less than half of the fourth Toy Story tale three years ago.
Today, however, it’s all about Top Gun: Maverick. If you’d told me a month ago that the long gestating Tom Cruise sequel would score the second (you read that correctly) best fourth weekend of all time, I wouldn’t have believed it. That’s second only to the fourth frame of Avatar. Better than any Star Wars episode. Better than any MCU adventure. Better than Titanic.
Maverick, with its soaring reviews and word-of-mouth, has undeniably become a phenomenon. Its $44 million estimated haul this weekend brings its domestic tally to an astonishing $466 million. That’s already $200 million over Cruise’s previous largest stateside hit – 2005’s War of the Worlds. A gross of over $600 million in the US and Canada seems assured in addition to a worldwide total topping $1 billion.
To say this is lightyears ahead of expectations is one heckuva understatement. This is the rare breed of picture that is appealing to all ages and genders and is clearly warranting repeat viewings. I suspect Oscar voters will take notice. Categories like Editing, Sound, and Visual Effects are obviously on the table. So too is Lady Gaga’s theme song “Hold My Hand” which might be an early frontrunner to win. And with these mind boggling earnings – Oscar voters could vault this into Best Picture contention and Tom Cruise could be in the mix for Best Actor. That’s far from guaranteed… yet it was unthinkable before its release.
The word phenomenon doesn’t come around much with box office forecasting. When 2002’s Spider-Man made $114 in its first weekend, that word applied because no pic had done so before. The domination of Titanic when many thought it would be a flop definitely fits the bill. So does James Cameron’s follow-up Avatar (ironically its sequel seems destined to compete with Maverick for some tech Oscars). The MCU juggernaut has a handful of examples.
Top Gun: Maverick is a phenomenon and in its fourth outing, the buzz is towering over everything else in 2022.
After ringing up lots of positive reception last fall at Fantastic Fest, the supernatural horror pic The Black Phone arrives in theaters June 24th. Based on a short story by Joe Hill (son of Stephen King), Scott Derrickson directs. His biggest blockbuster is 2016’s Doctor Strange, but he’s a veteran of the genre including helming The Exorcism of Emily Rose and Sinister. His lead from the latter – Ethan Hawke – stars as a serial killer. Costars include Mason Thames, Madeleine McGraw, Jeremy Davies, and James Ransone.
In September 2021, Phone garnered serious buzz at the Austin fest. While some reviewers nitpicked pacing issues, the Rotten Tomatoes score is 100% with particular praise for its young performers Thames and McGraw. With a reported budget of under $20 million, this should be another profitable venture for Blumhouse. That production company is used to turning a tidy profit for many of their titles.
During the COVID era, frightening tales were generally immune from negative box office effects. I would look for Phone to earn its price tag back during the first weekend.
The Black Phone opening weekend prediction: $18.6 million
Blogger’s Update (06/23): On the eve of its premiere, I am revising my Elvis prediction from $42.6M to $35.6M. That still gives it the #1 slot over Top Gun: Maverick… barely.
Warner Bros is betting that Elvis will get moviegoers all shook up when it hits theaters on June 24th. The extravagant musical comes from Baz Luhrmann, maker of Moulin Rouge! and 2013’s The Great Gatsby. Austin Butler, in a performance garnering some awards chatter, plays The King with Tom Hanks as The Colonel. Costars include Helen Thomson, Richard Roxburgh, Olivia DeJonge, Luke Bracey, Natasha Bassett, Kelvin Harrison Jr., and Kodi Smit-McPhee.
While Butler’s work has been lauded across the board, reviews for the film are a bit more mixed. It received a warm welcome at the Cannes Film Festival and it could certainly be an audience pleaser. The Rotten Tomatoes score stands at 77%.
The studio would love for Elvis to approach the earnings of Bohemian Rhapsody from 2018 (and maybe win some of the same Oscars). The Freddie Mercury biopic took in $51 million for its start with an overall domestic haul of $216 million. Coincidentally that’s the same figure that Gatsby made for Luhrmann’s personal best. WB is hoping for a better beginning than 2019’s Rocketman, the Elton John tale which debuted with $25 million (with a $96 million eventual tally).
Obviously Elvis Presley is one of music’s biggest sensations ever and that could propel this to a premiere on pace with Rhapsody. Older moviegoers have recently proven they’re willing to venture out thanks to Top Gun: Maverick.
I’m tempted to project this hits $45-50 million, but I’ll hedge a bit and say it fall a little shy of that.
Blogger’s Note (06/16): On the eve of its premiere, I’m revising my Lightyear estimate down again – from $95.5M to $85.5M
Blogger’s Note (06/15): Revising my Lightyear estimate down from $101.8M to $95.5M
Disney/Pixar looks to take its usual spot atop the charts with their first theatrical only release since Onward when Lightyear opens this weekend. It’s the only new product debuting as the Toy Story origin tale hopes to be the latest summer offering to top $100 million out of the gate. You can peruse my detailed prediction post on it here:
I’m projecting it will gross just under nine figures and that’s slightly less than the third and fourth editions of the franchise it’s spawned from.
That should easily put it in first position with Jurassic World: Dominion falling to second. After a pretty solid start, I imagine it should suffer an approximate 60% decline like its 2018 predecessor Fallen Kingdom.
Top Gun: Maverick should cruise to another meager decline for a third place showing in the $30 million range with Doctor Strange in the Multiverse of Madness and The Bad Guys filling the rest of the top five.
Here’s how I see it:
1. Lightyear
Predicted Gross: $85.5 million
2. Jurassic World: Dominion
Predicted Gross: $54.8 million
3. Top Gun: Maverick
Predicted Gross: $36 million
4. Doctor Strange in the Multiverse of Madness
Predicted Gross: $3.4 million
5. The Bad Guys
Predicted Gross: $1.5 million
Box Office Results (June 10-12)
Jurassic World: Dominion couldn’t quite match what Fallen Kingdom accomplished four summers ago. The sixth entry in the nearly three decade old franchise earned $145 million, falling short of my $155.3 million expectation. Middling reviews (it has the worst Tomatoes score of the flock) probably pushed it a little lower than initially forecasted, but it’s still a respectable start.
Top Gun: Maverick dropped to second after two soaring frames at #1 with $51.8 million. I went a touch higher at $58.8 million and the three week take is an amazing $395 million. The total is good for the 10th largest third weekend in domestic history.
Doctor Strange in the Multiverse of Madness was third with $5.2 million. My projection? $5.2 million! The MCU juggernaut has amassed $398 million.
The Bad Guys was fourth with $2.5 million (I said $2.4 million) to bring its earnings close to nine figures with $91 million.
The Bob’s Burgers Movie rounded out the top five at $2.4 million compared to my $2.2 million prediction. It’s made $27 million.
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