With a rousing 99% score on Rotten Tomatoes, the musical In the Heights reaches theaters and HBO Max on June 11 and expectations have risen. After being pushed back nearly a full year due to the COVID-19 pandemic, Jon M. Chu directs a large cast including Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, and Jimmy Smith. It is based on the stage production created by Quiara Alegria Hudes and Lin-Manuel Miranda (who also appears).
Critics have taken to the adaptation with many claiming it is the feel good picture of the season. Miranda’s name associated with anything is a bonus. A female and Latino audience could turn out in large numbers. Heights is also 2021’s first release that could be a major Oscar contender in multiple categories, including Best Picture. The fact that HBO Max subscribers may opt for home viewing is always a factor, but the streaming arrangement with Warner Bros has already produced satisfying theatrical starts for other titles.
Three years ago, Chu had an unexpected summer smash with Crazy Rich Asians. It opened to $26.5 million and legged out tremendously to a $174 million domestic haul. I could easily see his follow-up earning about the same for its premiere weekend, but I’ll put it just a tad under.
In the Heights opening weekend prediction: $26.8 million
For my Peter Rabbit 2: The Runaway prediction, click here:
The first box office frame of June brings a battle of horror sequels as Hollywood basks in the glow of a profitable holiday weekend. With A Quiet Place Part II surpassing expectations, it should be poised for a loud sophomore frame. The competition comes from The Conjuring: The Devil Made Me Do It, the eighth picture in the billion dollar franchise’s cinematic universe. We also have DreamWorks Animation’s Spirit Untamed, a spinoff of the Netflix series and kinda sorta sequel to 2002’s Spirit: Stallion of the Cimarron. You can find peruse my detailed prediction posts on the newcomers here:
It feels a bit strange to predict Devil will experience the lowest overall opening of the entire series, but that’s where I’ve landed. I can’t help but wonder if Warner Bros would want a little more daylight between its debut and the sophomore frame of Quiet if they had a do-over. My forecast of just under $20 million should put it in second place unless Cruella has a remarkable hold.
As for Emily Blunt and company, it’s worth noting that the original Quiet Place fell only 34% in its follow-up outing. The sequel may dip a tad further, but a gross in the mid 20s to even low 30s is on the table. Cruella should be #3 in the lower teens range. I don’t have much faith in Spirit and my meager estimate has it in fourth. Raya and the Last Dragon should round out the top five.
So it’s horror sequels and family entertainment and different kinds of spirits in the top five this weekend and here’s how I see it all transpiring:
1. A Quiet Place Part II
Predicted Gross: $28.4 million
2. The Conjuring: The Devil Made Me Do It
Predicted Gross: $19.8 million
3. Cruella
Predicted Gross: $13 million
4. Spirt Untamed
Predicted Gross: $4.4 million
5. Raya and the Last Dragon
Predicted Gross: $1.6 million
Box Office Results (May 28-31)
Originally slated for March 2020, moviegoers proved they were willing to wait for A Quiet Place Part II. John Krasinski’s critically heralded sequel posted a COVID era best Memorial Day weekend debut of $57 million. That easily outshines my $43.6 million projection. Studios must be rejoicing in this encouraging sign for the summer season ahead.
Disney’s Cruella with Emma Stone also opened to pleasing numbers with $26.5 million (ahead of my $22.7 million estimate). Despite being on Disney Plus as well for a premium price, parents and kids turned out for the Mouse Factory’s latest live-action update of an animated classic.
Holdovers populated the 3-5 slots and it was close. Raya and the Last Dragon was third at $2.8 million (I went lower at $1.6 million). Its total is $51 million. Jason Statham’s Wrath of Man took fourth with $2.7 million (I said $2.4 million) for $22 million overall. Spiral was fifth after two weeks at #1 with $2.6 million (under my $3.2 million prediction) for a $20 million tally.
All the way back in 2002, the animated horse adventure Spirit: Stallion of the Cimarron debuted over Memorial Day weekend and performed fairly well. With Matt Damon voicing the title character, the pic galloped to a Best Animated Feature Oscar nod and a $73 million domestic gross. A Netflix spin-off series has aired since 2017 and Spirit Untamed is a joint venture between Universal and DreamWorks to bring the character back to the big screen. Elaine Bogan and Ennio Torresan Jr. co-direct with a voice cast that includes Isabela Merced, Jake Gyllenhaal, Marsai Martin, Mckenna Grace, Julianne Moore, Walton Goggins, and Eiza Gonzalez.
I will confess to not knowing how popular the streaming series is, but it seems to me that 19 years is a long break between theatrical releases. That could certainly be a nagging problem as to Spirit‘s potential. Additionally, some family audiences might still be checking out Cruella in its sophomore frame.
Untamed stands no shot at reaching what its predecessor accomplished. I’m even skeptical that it reaches $5 million out of the gate and will go a bit under that.
Spirit Untamed opening weekend prediction: $4.4 million
For my The Conjuring: The Devil Made Me Do It prediction, click here:
America’s favorite paranormal investigating peeps The Warrens (Vera Farmiga and Patrick Wilson) are back in theaters and on HBO Max next week in The Conjuring: The Devil Made Me Do It. This is the second sequel to the 2013 horror hit and the eighth overall entry in the Conjuring Universe. Michael Chaves (who made the previous series effort The Curse of la Llorona) takes over directorial duties from James Wan, who produces and shares a story credit. Costars include Ruairi O’Connor, Sarah Catherine Hook, and Julian Hilliard.
Originally scheduled for a September 2020 premiere before its COVID delay, Devil will attempt to reach an opening weekend gross commensurate with its predecessors. That could be a helluva task. Both pics with Conjuring in the title made just over $40 million for their starts. The first two Annabelle spin-offs took in over $30 million out of the gate. Another spin-off, The Nun, actually holds the series record with $53 million. Yet the past two flicks couldn’t match up. The third Annabelle made just over $20 million while the aforementioned la Llorona hit $26 million.
Those dwindling earnings could continue here. I’m a bit surprised that Warner Bros is releasing this just one week after A Quiet Place Part II, which should still be making loud noises at multiplexes. Furthermore, some fans with Max subscriptions will opt to view it in the comfort of their home. This franchise, on the other hand, has often shown an ability to over perform (The Nun hitting $50 million plus was not anticipated). Yet for the reasons described, I believe Devil could end up having the lowest domestic debut of the whole bunch.
The Conjuring: The Devil Made Me Do It opening weekend prediction: $19.8 million
In what is bound is to be the biggest box office weekend so far in the COVID-19 era, the Memorial Day frame marks the unofficial kickoff of the summer season at multiplexes. There are two genuinely high-profile debuts with John Krasinski’s horror sequel A Quiet Place Part II with Emily Blunt and Disney’s live-action remake Cruella with Emma Stone in the title role. My detailed prediction posts on the pair can be found here:
As I have said a lot recently, we are in unfamiliar territory. This is the first time in a long time where we have two major releases out in the same holiday weekend. Just as entities are opening up everywhere, the same can be said for theaters. I believe AQPII can top $40 million over its four day premiere with Cruella managing low to mid 20s. There is the lingering suspicion that either or both can outdo my estimates.
The rest of the top five will be filled with holdovers and they may experience smallish declines given the holiday. And with that, my top 5 projections from Friday to Monday for a weekend that Hollywood has been eagerly anticipating:
1. A Quiet Place Part II
Predicted Gross: $43.6 million
2. Cruella
Predicted Gross: $22.7 million
3. Spiral
Predicted Gross: $3.2 million
4. Wrath of Man
Predicted Gross: $2.4 million
5. Raya and the Last Dragon
Predicted Gross: $1.6 million
Box Office Results (May 14-16)
As anticipated, it was the calm before the potential storming back of big grosses over this past frame. Spiral repeated at #1 in its sophomore outing with $4.5 million. It held up rather well for its genre ahead of my $4 million prediction. The overall gross for the gross out Saw sequel is $15 million.
Jason Statham’s Wrath of Man remained in second with $2.9 million. My estimate? $2.9 million! Total is $18 million.
Third place belonged to Angelina Jolie’s Those Who Wish Me Dead at $1.9 million compared to my $1.7 million take. The two week tally is $5 million.
Raya and the Last Dragon was fourth with $1.6 million, just under my projection of $1.7 million for $48 million.
Godzilla vs. Kong rounded out the top five with $1.4 million. I incorrectly had it outside my top five. At $96 million, the monster mash is inching ever so close to becoming the first $100 million domestic earner in the COVID era.
Finally, Demon Slayer was sixth at $1.3 million (which was my estimate) and it’s at $43 million overall.
Disney’s Cruella will try to scare up some box office business over the Memorial Day weekend after being delayed from its original December 2020 release date. The pic casts Emma Stone in the title role of the villainess as seen in the studio’s 1961 animated feature One Hundred and One Dalmatians and in the form of Glenn Close for two live-action flicks in the late 90s and early 00s. Craig Gillespie directs with a supporting cast including Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong.
With a massive reported price tag of $200 million, Cruella hits theaters and Disney Plus premium on the same day. Home viewers will need to shell out $30 for couch watching, similar to Raya and the Last Dragon and the upcoming Jungle Cruise and Black Widow. It’s worth noting that Raya opened to $8.5 million in March under this platform. However, the holiday weekend and the fact that theaters are increasing capacity have set an understandably higher bar for Cruella.
Disney has had major success with their recent live-action remakes of animated classics, from The Lion King to Aladdin to The Jungle Book and Beauty and the Beast and more. Even the lower earners, like Dumbo, started out in the mid 40s. Obviously the dynamic has changed under COVID times. Some families may realize it’s more economical to pay the $30 compared to the cost of hauling the entire brood to the multiplex.
Early word of mouth is quite positive and that should help. I could easily foresee a low to mid 20s rollout for Ms. Stone, her likely to be Oscar nominated costumes, and company.
Cruella opening weekend prediction: $23.7 million (Friday to Monday estimate)
For my A Quiet Place Part II prediction, click here:
The Memorial Day weekend of 2021 could well be a return to impressive box office grosses with the high profile unveilings of A Quiet Place Part II and Cruella. However, this preceding frame will not be memorable at all. There are no wide premieres on the slate and that means no picture is likely to even top $5 million (or even four).
Spiral, the continuation of the Saw franchise, surprisingly failed to generate much heat in its debut (more on that below). A drop of over 50% should be anticipated considering the genre, but it should manage to stay atop the charts for a second weekend in a row.
Holdovers will dominate the rest of the top five. Disney’s Raya and the Last Dragon could shoot up from #5 to #3 depending on the dips for Those Who Wish Me Dead and Demon Slayer. Jason Statham’s Wrath of Man should hold tight in the runner-up position.
And with that, my top 5 take on a weekend where theaters will be a quiet place:
1. Spiral
Predicted Gross: $4 million
2. Wrath of Man
Predicted Gross: $2.9 million
3. Raya and the Last Dragon
Predicted Gross: $1.7 million
4. Those Who Wish Me Dead
Predicted Gross: $1.7 million
5. Demon Slayer
Predicted Gross: $1.3 million
Box Office Results (May 14-16)
I was misguided in my belief that Spiral, which brings Chris Rock and Samuel L. Jackson into Jigsaw’s cinematic universe, would enjoy a more significant cut at multiplexes. The ninth entry in the horror franchise disappointed with $8.7 million, well below my generous $16.1 million projection. Moviegoers clearly weren’t all that interested in a return to this bloody series. A horror sequel that should gets genre fans back in their seats awaits.
Wrath of Man dropped to second with $3.7 million in its sophomore frame (I was close at $3.9 million). The action thriller stands at $14 million.
The Angelina Jolie thriller Those Who Wish Me Dead, which is simultaneously streaming on HBO Max, debuted in third with a dull $2.8 million. I was higher at $3.8 million.
Fourth place belonged to Demon Slayer at $1.8 million compared to my $1.3 million forecast. Overall tally is a sturdy $42 million.
Raya and the Last Dragon rounded out the top five with $1.7 million (I was lower at $1.4 million). Total is $46 million.
Lastly, another new thriller Profile couldn’t cut it as it earned a tiny $730,000 for a ninth place start. I said $1.2 million.
It’s been a minute since we have had four new releases to ponder, but that’s the situation this weekend as theaters continue to open their doors. The ninth pic in the Saw franchise Spiral, Angelina Jolie’s thriller Those Who Wish Me Dead, the Zack Snyder directed zombie fest Army of the Dead, and tech suspense flick Profile all open on Friday. My detailed prediction posts on the quartet can be found here:
Spiral should have no trouble scoring a #1 premiere. The question is: what kinda Saw bucks are we talking? I think this could certainly over perform (word of mouth is decent), but my estimate puts it in line with the last entry in the series – 2017’s Jigsaw.
The runner-up slot should go to Ms. Jolie and her joint venture with Warner Bros/HBO Max. However, unlike the recent Godzilla vs. Kong and Mortal Kombat, a start north of $10 million (and certainly $20 million) seems unlikely.
Blogger’s Note: Dead prediction downgraded to $3.8 million
Jason Statham’s Wrath of Man should fall to third after its opening met expectations (more on that below). I anticipate his latest action tale to lose a bit more than half its audience.
Here’s where things get a little interesting. Army of the Dead is the first Netflix release to open on a fairly wide screen count (at least 600). If that holds, the potential for a $2-$3 million haul is feasible. It could even do more. What’s unknown at this juncture is whether the streaming giant will actually report its grosses. They haven’t in the past in their limited theatrical runs, but we are venturing into new territory. With this question unanswered, I’ll be doing a top five that includes Army and one that does not.
As for Profile, it’s hitting a large 2000 screens. Yet I suspect its low profile and my predicted $1.2 million forecast could prevent it from making the top five in either scenario.
And with that, here’s my two versions of this weekend’s top five:
1. Spiral
Predicted Gross: $16.1 million
2. Wrath of Man
Predicted Gross: $3.9 million
3. Those Who Wish Me Dead
Predicted Gross: $3.8 million
4. Army of the Dead
Predicted Gross: $2.5 million
5. Raya and the Last Dragon
Predicted Gross: $1.4 million
***If no Army grosses, Raya would move up to #4 and I’ll say Demon Slayer is fifth with $1.3 million
Box Office Results (May 7-9)
As mentioned, Wrath of Man took the pole position and met expectations with $8.3 million. How much did it meet them? It certainly met mine as my projection was $8.3 million!
Demon Slayer dropped to second with $2.7 million, on par with my $2.9 million estimate. Its three-week tally is $39 million.
Also in its third frame, Mortal Kombat was third with $2.4 million compared to my $2.7 million take. Overall gross stands at $37 million.
Godzilla vs. Kong was fourth with $1.9 million (I said $2 million). The monster mash continues to inch toward the century mark at $93 million.
Disney’s Raya and the Last Dragon flew off with another $1.9 million. I incorrectly had it outside the top five. It has earned $43 million.
Finally, the Billy Crystal/Tiffany Haddish dramedy Here Today showed zero staying power as it opened in seventh with $1 million. I was a bit more generous at $1.5 million.
After first premiering at the Berlin Film Festival over three years ago, Focus Features is releasing Profile on May 14. The thriller comes from Wanted director Timur Bekmambetov and features Valene Kane as a journalist who goes undercover online and becomes entangled with ISIS. Based on a non-fiction novel, the film costars Shazad Latif and Christine Adams.
The reviews from Europe back in 2018 gave Profile a so-so 60% Rotten Tomatoes score. Somewhat surprisingly, the estimated screen count is a hefty 2000 for this low-budget pic made for a reported $2.3 million. I’m not sure domestic audiences are much aware of its existence and there’s competition next weekend with horror titles Spiral and Army of the Dead and the Angelina Jolie led thriller Those Who Wish Me Dead.
Profile may be lucky to earn half of its puny price tag back out of the gate.
In a newsworthy announcement from this week, Zack Snyder’s Army of the Dead will roll out in hundreds of venues on May 14 prior to its Netflix debut one week later. The zombie thriller (sporting a reported budget of $90 million) stars Dave Bautista, Ella Purnell, Omari Hardwick, Ana de la Reguera, Theo Rossi, Hiroyuki Sanada, Tig Notrao, and Garret Dillahunt.
This is the first time where the streaming giant and some theater chains have agreed on a wider release plan. Cinemark and Alamo Drafthouse are just two companies that will be showing Snyder’s latest. The same cannot be said for AMC and Regal so that limits Army‘s capacity. While some Netflix titles have played on limited screens for awards consideration, the estimated 600 count here is a high mark.
Snyder’s name has been visible due to his reworking of 2017’s Justice League that recently hit HBO Max. That combined with its often popular genre could bring out eager fans who wish to get the jump on its streaming release. That said, 600 screens certainly limits its potential. There’s also the matter of Spiral, the reboot of the Saw franchise that could siphon viewers aware and appears poised to easily debut at #1.
Giving Army a per screen average of around $4,200 would result in a gross between $2-3 million and that’s what I’m envisioning.
Army of the Dead opening weekend prediction: $2.5 million
For my Spiral: From the Book of Saw prediction, click here:
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