Lionsgate hopes that fans of The Weeknd turn out next weekend when Hurry Up Tomorrow drops May 16th. A companion piece to the singer’s sixth studio album released in late January, It Comes at Night and Waves director is behind the camera and co-wrote the screenplay with Abel Tesfaye (best known by the aforementioned stage name). Jenna Ortega and Barry Keoghan join the performer in the cast.
The musical thriller is unlikely to be The Weeknd’s Purple Rain though figuring how much of his fanbase will turn out is tricky. With a reported production budget of $20 million, it’ll hope to at least get to higher single digits at the start. I suspect many will save their money and watch on streaming.
Hurry Up Tomorrow opening weeknd (*) prediction: $4.5 million
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