Nearly 70 years after the Crockett Johnson children’s book was published, the cinematic adaptation of Harold and the Purple Crayon hopes to draw in families on August 2nd. The Columbia release is directed by Carlos Saldanha, best known for his involvement in the Ice Age franchise. The live-action fantasy mixed with animation stars Zachary Levi, Lil Rel Howery, Jemaine Clement, Tanya Reynolds, Alfred Molina, and Zooey Deschanel.
While parents and their kiddos have made Inside Out 2 and Despicable Me 4 smash hits this summer, I don’t think most are pining for the Purple. That said, it could surprise and over perform if they are looking for air conditioned entertainment. If so, low double digits or low teens is doable. I suspect it might struggle and only hit higher single digits.
Harold and the Purple Crayon opening weekend prediction: $7.6 million
For my Trap prediction, click here:
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