With backing from upstart Angel Studios and a budget below $15 million, action thriller Sound of Freedom has unquestionably become the summer’s sleeper hit. When it was released on July 4th, it came in under the radar screens of many prognosticators (including this one). The marketing campaign was clever with a pay it forward angle allowing viewers to purchase tickets afterwards for their family and friends. Combine that with an emphasis on appealing to conservative and faith-based crowds and the Jim Caviezel vehicle took off in a way few anticipated. After its second weekend in release, the gross stands at over $85 million stateside. It actually increased its box office haul in weekend #2 by over 35%. That doesn’t happen often.
Moviegoers are liking what they see. The Cinemascore grade is a rare A+ and the Rotten Tomatoes score for the masses is 100%. As for the official reviews, the RT meter is a favorable though far from overwhelming 72%.
Two weeks ago, I wouldn’t have thought to do an awards write-up on Freedom. Yet I suspect the film’s target audience will push for its inclusion to Academy members in Best Picture, Actor, and Original Screenplay. It is extremely unlikely to materialize, but expect to see lots of social media chatter advocating for it in the early part of 2024. If Caviezel’s mega-grossing The Passion of the Christ nearly 20 years ago couldn’t get on Academy’s radar, this won’t either. My Oscar Prediction posts will continue…
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