It’s been quite some time since Billy Crystal starred in a major theatrical release and that changes on May 7th with Here Today. The comedy finds him as a veteran writer who forms a friendship with a singer played by Tiffany Haddish. Costars include Penn Badgley, Laura Benanti, and Anna Deavere Smith. Crystal also serves as cowriter and director (this is his first big screen effort behind the camera duty since 1995’s Forget Paris). And it has been nearly a decade since he headlined a multiplex offering (2012’s Parental Guidance).
Stage 6 Films decided to go against a streaming premiere and Here Today will roll out on a rather small screen count of approximately 1000. That certainly limits its box office potential, but that’s not all. Older audiences who are fond of Crystal’s work will need to turn out with the hope that some of Haddish’s fanbase will as well.
The marketing campaign has been rather low-key and even moviegoers with an interest may simply wait until it is available for home viewing. With the minor number of screens, I’ll say this struggles to reach out $2 million.
Here Today opening weekend prediction: $1.5 million
For my Wrath of Man prediction, click here:
https://toddmthatcher.com/2021/04/28/wrath-of-man-box-office-prediction/
