Next weekend, the horror thriller The Belko Experiment debuts in theaters and it will attempt to serve as counter programming to Disney’s likely box office behemoth Beauty and the Beast. That could be an uphill battle.
Belko comes from director Greg McLean, who last helmed 2016’s underwhelming performer The Darkness. Its screenwriter is of more note – James Gunn, who directed Guardians of the Galaxy and its upcoming May sequel. The pic is set in Bogota, Columbia with a group of employees pitted against one another in a violent social experiment. Stars include John Gallagher Jr., Tony Goldwyn, Adria Arjona, John C. McGinley, and Michael Rooker.
This debuted last fall at the Toronto Film Festival to so-so buzz and it currently sits at 57% on Rotten Tomatoes. The marketing campaign has been rather soft and it’s only slated to open on about 1200 screens.
Add that up and I believe Belko will debut poorly and fade quickly.
The Belko Experiment opening weekend prediction: $3.2 million
For my Beauty and the Beast prediction, click here:
https://toddmthatcher.com/2017/03/08/beauty-and-the-beast-box-office-prediction/
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