And now – for this week’s trickiest box office prediction. Baltasar Kornakur’s disaster drama Everest, led by an impressive cast and mountain set action sequences, debuts in IMAX theaters this Friday. Its reported roll out is on approximately 500 of the large format screens. When the pic premiered at the Venice Film Festival, solid reviews followed and it stands at 82% on Rotten Tomatoes. The marketing campaign has been pretty busy and it doesn’t hurt that familiar faces like Jake Gyllenhaal, Jason Clarke, Josh Brolin, John Hawkes, Sam Worthington, Robin Wright, and Keira Knightley are among the cast.
What makes this prediction difficult is how it’s being released. Everest doesn’t open “wide” until Friday, September 25th. However, 500 IMAX screens is nothing to sneeze at and higher ticket prices involved with that format could up the grosses. The only other film to debut on a limited IMAX run before a wide release was nearly four years ago when Mission: Impossible – Ghost Protocol did the same. It made $12.7 million on 425 screens.
Let’s be clear: Everest is highly unlikely to achieve the grosses of Ghost Protocol, which is part of a hugely successful and known franchise. There’s also the competition factor: adult viewers may be checking out Black Mass with younger viewers taking in Maze Runner: The Scorch Trials. Still, I expect that Everest could reach a gross in the high single digits this weekend before its wider release that follows.
Everest opening weekend prediction: $8.6 million
For my Maze Runner: The Scorch Trials prediction, click here:
For my Black Mass prediction, click here:
For my Captive prediction, click here: