The Giver Box Office Prediction

The Giver opens Friday and the youth oriented science fiction flick poses a serious question: will audiences turn out for it and who is the intended audience? The Weinstein Company seems to have little faith in the project and its marketing campaign has been quite underwhelming. Based on a 1993 Lois Lowry novel, the pic does have some serious talent behind it. The adult stars are Oscar winners Jeff Bridges (who coproduced) and Meryl Streep, with Katie Holmes and singer Taylor Swift in supporting roles. Phillip Noyce, director of Patriot Games and Salt, is behind the camera.

Aside from its subdued marketing, other challenges face The Giver. If it’s going for the youth audience, there’s Teenage Mutant Ninja Turtles and Guardians of the Galaxy to contend with. The film’s budget is a meager $30 million and yet it still may struggle to recoup that cost domestically. The Giver could struggle to reach double digits, but I’ll predict it does manage that unimpressive benchmark for what’ll likely be a fifth place opening next weekend.

The Giver opening weekend prediction: $11 million

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The Expendables 3 Box Office Prediction

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