And So It Goes Box Office Prediction

Director Rob Reiner attempts a summer movie season counterprogramming move with And So It Goes, opening Friday. The romantic comedy stars Michael Douglas and Diane Keaton and the pic will try to bring in an adult audience burnt out on would-be blockbusters populating the marketplace.

I’m not so sure it’ll succeed. Early reviews have been mixed and the advertising campaign has been low-key. And So It Goes would love to bring in the numbers of Hope Springs with Meryl Streep and Tommy Lee Jones, which opened two summers ago to a $14 million opening weekend gross. I don’t believe this will reach those heights. Premiering on a relatively low 1800 screens, I’m forecasting that this won’t quite reach double digits and should be available for home viewing in the near future.

And So It Goes opening weekend prediction: $9.3 million

For my Lucy prediction, click here:

https://toddmthatcher.com/2014/07/20/lucy-box-office-prediction/

For my Hercules prediction, click here:

https://toddmthatcher.com/2014/07/20/hercules-box-office-prediction/