Box Office Predictions: March 7-9

Family audiences and action fans are the target audiences this weekend as the animated Mr. Peabody & Sherman and the sequel 300: Rise of an Empire premiere in theaters. It is likely to be a very tight race between the two pics for the #1 spot. You can find my individual prediction posts on each here:

As you’ll see, I have Peabody edging out 300, but truth be told – it could easily go either way. As for holdovers, I would expect last weekend’s champ Non-Stop to lose a little less than half its audience. On the other hand, Son of God seems like the type of movie that is frontloaded with its target audience primed to see it during weekend #1. Therefore I expect a drop of over 50%. The competition from Peabody should cause the smash hit LEGO Movie to have its biggest drop yet.

And with that, my predictions for the weekend’s top five:

1. Mr. Peabody & Sherman

Predicted Gross: $33.7 million

2. 300: Rise of an Empire

Predicted Gross: $31.1 million

3. Non-Stop

Predicted Gross: $15.5 million (representing a drop of 46%)

4. The LEGO Movie

Predicted Gross: $12.5 million (representing a drop of 39%)

5. Son of God

Predicted Gross: $11.9 million (representing a drop of 53%)

Box Office Results (February 28-March 2)

The results from this past weekend represent what I believe is my best weekend of predictin’ in the history of the blog (pat on back). Liam Neeson’s Non-Stop took top honors with $28.8 million – right in line with my $28.2M estimate. At 61, Neeson is still proving himself to be one of the most bankable action stars in the world.

Son of God was runner-up with an impressive $25.6 million, just below my $26.7M prediction. In third after three weeks at #1 was The LEGO Movie with $20.8 million – on pace with my $20.5M projection. The four spot was Kevin Costner’s 3 Days to Kill in its sophomore weekend with $4.9 million, in line with my $5.1M estimate.

The only place I went wrong was not including The Monuments Men in the top five. It took the five spot with $4.9 million. I had Robocop in fifth but it was sixth my $4.5 million (on par with my $4.6M prediction).

So kudos to me for the weekend! Let’s see if my predictions for this upcoming frame are anywhere close.

I’ll have final results on the blog a week from today.

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