After it played the film festival circuit last fall it became clear Jason Reitman’s Labor Day was not going to be the awards contender the studio hoped for. Starring Kate Winslet and Josh Brolin, the pic generated mostly positive but unspectacular reviews. It was given a late qualifying limited run for Oscar consideration and ignored.
Director Reitman is mostly known for comedic dramas like Juno, Up in the Air, and Young Adult. This one is on the more serious side and Paramount is hoping the romantic plot between its stars will bring females out. Labor Day may follow in the direction of another Winslet drama that the Academy mostly ignored five years ago – Revolutionary Road. That title only managed $22 million domestically in its entire run. And it had Kate’s Titanic costar Leonardo DiCaprio in it.
Labor Day is opening on over half as many screens as Road did so its opening weekend should top the $5 million that it managed. However, passing double digits seems unlikely to me though it should come close.
Labor Day opening weekend prediction: $8.8 million
For my prediction on That Awkward Moment, click here:
https://toddmthatcher.com/2014/01/26/that-awkward-moment-box-office-prediction/
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