If Anchorman: The Legend Continues fails to have a solid opening, it certainly won’t be due to lack of exposure. Will Ferrell has been everywhere as title character Ron Burgundy over the past several weeks from Dodge Durango commercials to local North Dakota newscasts to the MTV Video Music Awards and more.
As you will recall, Anchorman: The Legend of Ron Burgundy came out in the summer of 2004 and grossed a very respectable $85 million. Since then, the film has taken on a life of its own becoming arguably the most quoted comedy of the past decade or two. It’s already earned a (deserved) reputation as a comedy classic.
For years, rumors of a sequel came and went. And now we’re here – with Ferrell, Steve Carell, Paul Rudd, David Koechner, and Christina Applegate back in the mix. There are also expected to be cameos galore – from Kanye West to Jim Carrey to Harrison Ford.
Simply put – Anchorman 2 is expected to be kind of a big deal. How big of a deal is the question. Anchorman 2 opens on Wednesday so I’ll be making a three and five day projection. It stands to reason that many fans of the original of which there’s many should be anxious to rush out and see the sequel.
What’s the opening weekend range we’re talking about? It’s tough to say. The absolute high mark I could foresee is a five-day gross in the neighborhood of $80 million. That would be an absolutely astonishing debut. I also can’t imagine the five-day haul being lower than $40 million, which would be considered pretty disappointing. As you can see, that’s a rather large range between potential grosses.
You also need to factor in the pre-Christmas weekend that Anchorman 2 is being released in. For many pictures released at this time, the opening weekend can be relatively lower than you might expect with subsequently smaller than normal drop-offs over the Christmas and New Year’s weekend. However, unlike American Hustle and Saving Mr. Banks which open Friday, I expect a large portion of Ron Burgundy’s business to be front loaded.
With all that explanation – here’s the deal: this is not an easy prediction to make. It’s difficult to judge just how eagerly anticipated moviegoers really are for it. Media saturation has been high, the trailers have been effective, and the original is beloved.
Ultimately I am predicting Anchorman 2 falls in between the highs and lows I presented as possibilities.
Anchorman 2: The Legend Continues opening weekend prediction: $41.9 million (Friday-to-Sunday), $61.2 million (Wednesday-to-Sunday)
For my Saving Mr. Banks prediction, click here:
https://toddmthatcher.com/2013/12/15/saving-mr-banks-box-office-prediction/
For my American Hustle prediction, click here:
https://toddmthatcher.com/2013/12/15/american-hustle-box-office-prediction/
For my Walking with Dinosaurs prediction, click here:
https://toddmthatcher.com/2013/12/15/walking-with-dinosaurs-box-office-prediction/
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