American Hustle Box Office Prediction

With Oscar buzz, an all-star cast, and a hot director – American Hustle bursts into theaters this Friday. It also faces stiff competition from the Anchorman sequel and another awards contender Saving Mr. Banks.

Hustle is the latest project from David O. Russell, who’s last two directorial features have led to Best Picture nominations, seven acting nominations, and three victories. Those films were 2010’s The Fighter and 2012’s Silver Linings Playbook. This crime drama/comedy features alum from both of those pictures – Christian Bale and Amy Adams from Fighter and Bradley Cooper, Jennifer Lawrence, and Robert De Niro from Silver Linings Playbook. Double Oscar nominee Jeremy Renner is also part of the gang.

With an impressive 95% on Rotten Tomatoes, Hustle could be the type of pic that has a decent opening and displays strong legs into January. However, it will face direct competition just five days after its opening with the debut of Martin Scorsese’s The Wolf of Wall Street. Audience reaction to Hustle will be key to how well it holds up in future weekends with the amount of competition it’ll be up against.

As I see it, the low mark for its opening could be in the mid teens. I have a feeling, though, it could premiere in the $20M range. Its marketing campaign has been robust and its stars are well-regarded (doesn’t hurt that Lawrence is headlining the wildly popular Hunger Games franchise). And the awards attention can only help.

Many prognosticators are predicting Saving Mr. Banks will debut higher than this over next weekend, but I’m going the opposite direction and believe Hustle will outshine it for now.

American Hustle opening weekend prediction: $20.5 million

For my Anchorman 2: The Legend Continues prediction, click here:

https://toddmthatcher.com/2013/12/15/anchorman-2-the-legend-continues-box-office-prediction/

For my Saving Mr. Banks prediction, click here:

https://toddmthatcher.com/2013/12/15/saving-mr-banks-box-office-prediction/

For my Walking with Dinosaurs prediction, click here:

https://toddmthatcher.com/2013/12/15/walking-with-dinosaurs-box-office-prediction/