Tag: The Marked Ones

Box Office Results: Jan 3-5

A significant portion of the country was frozen this weekend so it’s fitting that Disney’s Frozen took the top spot at the box office. What’s interesting is that it took six weeks for the animated hit to reach #1 and it did it due to a less than expected debut for Paranormal Activity: The Marked Ones.

Frozen grossed $20.7 million, above my $19 million estimate and it’s earned $297 million since late November. A final tally of $350 million looks reachable.

This meant The Marked Ones, the fifth entry in the Paranormal Activity franchise, had to settle for second with $18.2 million, well below my $26.8M estimate. The series appears to be running out of steam and you have to wonder if some potential moviegoers on the East Coast and in the Midwest were too scared to leave their house to venture out and watch a scary movie.

Falling to third after three weeks at #1 was The Hobbit: The Desolation of Smaug. It grossed $16.2 million. My prediction? $16.2 million! Gold star! The Tolkien tale has hauled in $229 million in four weeks.

Holding up better than I figured in its second weekend was Martin Scorsese’s The Wolf of Wall Street. It earned $13.4 million, outpacing my $11M prediction. The very R rated pic has made $63 million so far and looks poised to pass the century mark at some point.

Wall Street narrowly beat out American Hustle, which was fifth in its third weekend with $13.2 million, right in line with my $13.1M projection. Gold star #2! Hustle has made an impressive $88 million in three weeks of wide release.

Placing sixth in weekend three was Anchorman 2: The Legend Continues with $11.1 million, a bit below my $12.5M estimate. Ron Burgundy and friends crossed the century mark as its gross stands at $109 million.

And there’s your weekend results! Be sure to check the blog later today for predictions on next weekend’s newcomers – Lone Survivor, The Legend of Hercules, and Her.

Box Office Predictions: January 3-5

The new year at the box office will be rung in with a pretty sturdy horror franchise in the form of Paranormal Activity: The Marked Ones, opening Friday. Unless it greatly doesn’t match expectations, the fifth entry in the series should open atop the charts with the rest being filled by holiday leftovers. You can find my detailed prediction post on The Marked Ones here:

https://toddmthatcher.com/2013/12/29/paranormal-activity-the-marked-ones-box-office-prediction/

Christmas holdovers usually fall in the 30s to low 40s during the first weekend of the next year and I expect we’ll see that occur here. My predictions reflect Disney’s Frozen having one of the lower declines which should allow it to remain at #2 while The Hobbit: The Desolation of Smaug should end its three-week reign at number one and fall to third. I expect American Hustle and Anchorman 2 to round out the top five. This means Martin Scorsese’s The Wolf of Wall Street should drop out of the top five in its second weekend. While it had a healthy debut (grossing $34 million over five days), audiences were polarized by it, evidenced by its weak C Cinemascore average.

And with that, my predictions for the top six at the box office during weekend #1 of 2014:

1. Paranormal Activity: The Marked Ones

Predicted Gross: $26.8 million

2. Frozen

Predicted Gross: $19 million (representing a drop of 33%)

3. The Hobbit: The Desolation of Smaug

Predicted Gross: $16.2 million (representing a drop of 44%)

4. American Hustle

Predicted Gross: $13.1 million (representing a drop of 33%)

5. Anchorman 2: The Legend Continues

Predicted Gross: $12.5 million (representing a drop of 38%)

6. The Wolf of Wall Street

Predicted Gross: $11 million (representing a drop of 41%)

This would be a great time to remind you of the website www.boxofficeace.com – where you can make your own predictions on the opening weekends of new box office entries. This week would be a fantastic time to start (only takes a sec to set up profile) because the competition begins anew with 2014 rolling in. On the site, you can compete against me and see if you can make box office predictions better than yours truly.

And there you have it! Check by Saturday for early updates on the blog’s Facebook page and Sunday with final results!

Paranormal Activity: The Marked Ones Box Office Prediction

The 2014 box office season kicks off with just one new release, but it’s a high-profile one. Paranormal Activity: The Marked Ones is a spinoff of the popular found footage horror franchise that began in 2009. This is the fifth entry in the series, though it’s being described as a “cousin” and not a direct sequel to what came before (um, OK). To further prove its a spin-off, Paranormal Activity 5 will arrive in theaters on October 24, 2014.

The Marked Ones has a few things going for it: it’s been marketed heavily with the studio especially going after Hispanic audiences in its campaign. It’s a strategy that could certainly pay off. Additionally, there’s been no successful horror pic in nearly three months since Insidious Chapter 2 (the Carrie remake faltered).

However, there’s also the fact that Paranormal Activity 4 was a bit of a disappointment commercially. The second Activity earned $40.6 million in its first weekend and the third hit the high point with $52.5 million out of the gate. #4 took in $29 million in its debut, noticeably less than its predecessors.

There are numerous scenarios I could see with The Marked Ones:

1) It could over perform and open in the range of 2013’s two most successful horror pics – The Conjuring and its $41.9M opening and Insidious Chapter 2 with its $40.3M debut.

2) It could perform right in line with PA4 in the high 20s or low 30s.

3) It could perform right in line with 2013’s Texas Chainsaw 3D, which opened during the same weekend with $21.7 million.

So, of course, I’m not really going with any of those scenarios. I’m predicting The Marked Ones will earn just a bit less than the franchise’s fourth entry, however a higher gross than my prediction seems more feasible than anything lower.

Paranormal Activity: The Marked Ones opening weekend prediction: $26.8 million