Tag: The Joy Luck Club

2018: The Year of Crazy Rich Asians

Over 16 years ago, My Big Fat Greek Wedding unexpectedly became the highest grossing romantic comedy of all time with its focus on culture and love. That chord was struck once again in the summer of 2018 with Crazy Rich Asians. Based on the bestseller by Kevin Kwan and directed by Jon M. Chu, Asians received rave reviews and audiences turned out to the tune of a $174 million domestic haul.

The film made a little history along the way by becoming the first major Hollywood studio production to feature a predominantly Asian-American cast since 1993’s The Joy Luck Club. This allowed for star making roles for leads Henry Golding and Constance Wu, as well as actress/rapper Awkwafina. For veteran Michelle Yeoh, best known to stateside moviegoers for Tomorrow Never Dies and Crouching Tiger, Hidden Dragon, her potential mother-in-law role garnered awards chatter.

Asians certainly achieved its status as the summer’s giant sleeper and is the largest earning rom com since 2005’s Hitch. It also changed the faces we normally see in the genre (like Greek Wedding) and that earns it a place atop the year’s major cinematic stories.

Oscar Watch: Crazy Rich Asians

Opening next week, Crazy Rich Asians has the potential to be a late summer sleeper hit. Based on a bestseller by Kevin Kwan, the romantic comedy is said to be a crowd pleaser. Critics have taken notice. The film stands at 100% currently on Rotten Tomatoes. That’s a far cry from previous directorial efforts from Jon M. Chu, who made G.I. Joe: Retaliation and Jem and the Holograms.

If this picture manages to be a success, could Oscar voters take notice of the first Asian-American led studio effort in a quarter century (since The Joy Luck Club)? That will depend on competition. The only race I see where this could possibly be included is Best Adapted Screenplay.

Last year, the competition in that particular race was lighter than usual. That may not be the case this year with potential contenders like BlacKkKlansman, If Beale Street Could Talk, Widows, First Man, A Star is Born, Beautiful Boy, and Boy, Erased. However, if some of those titles don’t match expectations (which is often the case), Crazy Rich Asians could make a play.

My Oscar Watch posts will continue…

Crazy Rich Asians Box Office Prediction

Blogger’s Note II (08/14/18): My estimate is rising once again and I’m going with $22.5 million for the three-day and $33.4 million for the five-day.

Blogger’s Note (08/10/18): I am ramping up my estimate for this based on buzz from $14.2M to $19.4M for the traditional weekend and high 20s for the five-day.

In what could turn out to be some smart counter programming, romantic comedy Crazy Rich Asians opens next Wednesday. The Warner Bros release is, rather shockingly, the first stateside studio effort in a quarter century (1993’s The Joy Luck Club) to feature a predominately Asian-American cast. It’s based on a 2013 bestseller by Kevin Kwan. The cast includes Henry Golding, Constance Wu, Gemma Chan, Lisa Lu, Nico Santos, Ken Jeong, and Michelle Yeoh. Jon M. Chu, who made Justin Bieber: Never Say Never and G.I. Joe: Retaliation, directs.

The film seems to be garnering some positive buzz and it could bring out a female audience, as well as a community clearly underrepresented at multiplexes. Even with that breakout potential, the Wednesday opening probably means it’ll debut behind Mile 22 with Mark Wahlberg.

I will estimate a traditional weekend opening in the low teens and that could mean a gross close to $20 million for the five-day total.

Crazy Rich Asians opening weekend prediction: $22.5 million (Friday to Sunday), $33.4 million (Wednesday to Sunday)

For my Mile 22 prediction, click here:

https://toddmthatcher.com/2018/08/07/mile-22-box-office-prediction/

For my Alpha prediction, click here:

https://toddmthatcher.com/2018/08/07/alpha-box-office-prediction/