Box Office Predictions: May 23-26

Memorial Day weekend 2014 at the box office brings the potentially explosive opening of X-Men: Days of Future Past and the Adam Sandler/Drew Barrymore rom com Blended. You can read my detailed prediction posts on each here:

https://toddmthatcher.com/2014/05/18/x-men-days-of-future-past-box-office-prediction/

https://toddmthatcher.com/2014/05/18/blended-box-office-prediction/

I’m not quite buying some prognosticators claiming X-Men will make $125 million over the four day holiday frame, but my prediction isn’t too far off from that. Meanwhile, I look for Blended to have an opening on the lower end of typical Sandler debuts.

As for holdovers, percentage drops are typically smaller during Memorial weekend so I see Godzilla, Neighbors, and The Amazing Spider-Man 2 having relatively decent holds.

And with that, my predictions for the weekend top five and their four day holiday totals:

1. X-Men: Days of Future Past

Predicted Gross: $114.3 million

2. Godzilla

Predicted Gross: $50.6 million (representing a drop of 45%)

3. Blended

Predicted Gross: $24.9 million

4. Neighbors

Predicted Gross: $18.8 million (representing a drop of 24%)

5. The Amazing Spider-Man 2

Predicted Gross: $11 million (representing a drop of 35%)

Box Office Results (May 16-18)

While many predictions for holdovers were solid over the past weekend, I didn’t give Godzilla near enough credit while giving Million Dollar Arm with Jon Hamm way too much credit.

Godzilla stomped into theaters to the tune of $93.1 million, well beyond my $77.3M estimate. The monster pic managed the second highest debut of the year behind Captain America: The Winter Soldier and virtually guarantees we’ll see a sequel featuring the jolly green giant in the near future.

Seth Rogen’s comedy Neighbors dropped to second with $25 million in its sophomore frame, right in line with my $24.3M projection. The Amazing Spider-Man 2 was third in its third weekend with $16.8 million, on pace with my $16.6M projection.

Million Dollar Arm, the Disney sports drama, flopped in its opening with a meager $10.5 million, way below my generous $23.4M estimate. Clearly the film simply failed to resonate in its marketing campaign.

Rounding out the top five in weekend #4 was Cameron Diaz’s The Other Woman with $6.3 million, just over my $5.7M prediction.

That’s all for now folks! I’ll have results posted for Memorial weekend next week.

Box Office Predictions: May 16-18

It’s the battle of AMC stars Bryan Cranston and Jon Hamm as the summer season rolls along entering weekend #3 with monster flick Godzilla and Disney sports drama Million Dollar Arm entering the marketplace. You can peruse my detailed prediction posts on each here:

https://toddmthatcher.com/2014/05/11/godzilla-box-office-prediction/

https://toddmthatcher.com/2014/05/11/million-dollar-arm-box-office-prediction/

Godzilla with Cranston should very easily dominate while a more interesting scenario could play out for the runner-up spot. Last weekend’s champ Neighbors had a bigger than expected opening (more on that below), however it received only a B Cinemascore grade which is lower than I would’ve thought. That means it could be in store for a larger sophomore drop-off than I might have earlier anticipated. This could set it up for a close showdown with Million Dollar Arm, starring Hamm.

As for the rest of the top five, The Amazing Spider-Man 2 should experience another healthy fall in its third weekend while The Other Woman rounds out the group.

And with that, my predictions for the weekend’s top five:

1. Godzilla

Predicted Gross: $77.3 million

2. Neighbors

Predicted Gross: $24.3 million (representing a drop of 50%)

3. Million Dollar Arm

Predicted Gross: $23.4 million

4. The Amazing Spider-Man 2

Predicted Gross: $16.6 million (representing a drop of 53%)

5. The Other Woman

Predicted Gross: $5.7 million (representing a drop of 43%)

Box Office Results (May 9-11)

The Seth Rogen/Zac Efron comedy Neighbors scored a truly impressive debut with $49 million, well above my $37.3M projection. The well-reviewed frat pic scored the fifth highest R rated comedy opening of all time, after The Hangover Part II, Sex and the City, Ted, and Jackass 3-D.

Dropping to second was The Amazing Spider-Man 2, plummeting a healthy 61% with $35.5 million, below my $40.6M estimate. The Spidey sequel has not met expectations domestically and it’s on course to certainly be the lowest grossing pic in the franchise yet. Sony and Marvel might be in for a major brainstorming session in order for the planned third and fourth installments to reverse this troubling trend.

The Other Woman with Cameron Diaz was third with $9.6 million in weekend #3, holding up stronger than my $7.6M prediction. In fourth, Heaven Is for Real also performed better than my prediction with my $7.4 million (I said $5M). The fifth and sixth spots went to sequel holdovers that I didn’t include in my top six estimates: Captain America: The Winter Soldier took in $5.7 million and Rio 2 made $5 million.

This means the other two newbies this weekend posted lackluster results. The faith based Moms’ Night Out was seventh with $4.3 million, slightly under my $5.1M projection. The animated Legends of Oz: Dorothy’s Return tanked in eighth with $3.7 million, below my moderate $5.7M estimate.

That’s all for now. folks!

 

Box Office Predictions: May 2-4

This weekend the summer 2014 movie season officially gets underway and it’s mega-sequel The Amazing Spider-Man 2 leading the charge. You can read my detailed prediction post on its prospects here:

https://toddmthatcher.com/2014/04/27/the-amazing-spider-man-2-box-office-prediction/

Week after week, we will see huge profile releases after another. As for weekend #1, Spidey should easily out gross the rest of the top five combined and then some. As for spring holdovers, I look for last weekend’s 1-4 (The Other Woman, Captain America: The Winter Soldier, Heaven Is for Real, Rio 2) to all drop in the high 30s-mid 40s range.

And with that, my estimates for the weekend’s top five:

1. The Amazing Spider-Man 2

Predicted Gross: $90.1 million

2. The Other Woman

Predicted Gross: $14.3 million (representing a drop of 42%)

3. Captain America: The Winter Soldier

Predicted Gross: $9 million (representing a drop of 44%)

4. Heaven Is for Real

Predicted Gross: $8.5 million (representing a drop of 41%)

5. Rio 2

Predicted Gross: $8.3 million (representing a drop of 39%)

Box Office Results (April 25-27)

As for the final weekend of spring, The Other Woman with Cameron Diaz debuted very solidly with $24.7 million, outshining my $18.1M estimate. The rom com clearly hit with its female target audience.

Holdovers occupied slots 2-4. Captain America: The Winter Soldier took second with $16.2 in its fourth weekend, above my $14.3M prediction. Heaven Is for Real held up well in its second weekend for third with $14.3 million, topping my $13M projection. Rio 2 was fourth with $13.8 million, just below my $14.5M prediction.

The Paul Walker action pic Brick Mansions opened in fifth with a weak $9.5 million – not reaching my $12.3M estimate. And the horror flick The Quiet Ones absolutely tanked with only $3.8 million for a seventh place showing, well below my generous $9.4M guess.

That’s all for now! I’ll be back soon as we see just how well Spidey does!

The Amazing Spider-Man 2 Box Office Prediction

Two summers back, the Spidey franchise was rebooted with Andrew Garfield in the title role and summer 2014 kicks off with its sequel The Amazing Spider-Man 2 on Friday. Emma Stone is back as Gwen Stacy as is Sally Field as Aunt May, with a trio of villains joining the mix. They are Jamie Foxx as Electro, Paul Giamatti as Russian mobster Aleksei Sytsevich, and Dane DeHaan as Harry Osborn, who will likely become the Green Goblin at some point. Marc Webb, who helmed the original, is back behind the camera.

Interestingly, among the four current Spidey flicks, each has grossed less than the previous one. Here’s the stats:

Spider-Man (2002): $403 million

Spider-Man 2 (2004): $373 million

Spider-Man 3 (2007): $336 million

The Amazing Spider-Man (2012): $262 million

Judging the opening gross of this sequel based on its 2012 predecessor is a bit tricky because it opened over the Fourth of July weekend. While its Friday to Sunday gross was $62 million, it rolled out over a six-day period beginning on a Tuesday with $137 million.

I think the real question here is whether or not The Amazing Spider-Man 2 will have the biggest superhero opening so far this year. In other words – can it top the $95 million opening that Captain America: The Winter Soldier accomplished a month ago?

As I see it, the possibility of Spidey topping $100 million out of the gate is real. It pretty much has the weekend to itself and has the advantage of being the first high-profile summer 2014 blockbuster. On the other hand, the original wasn’t exactly beloved and the low end opening possibility to me would be around $75 million – which would be considered a bit of a letdown.

My spidey sense tells me this won’t quite reach what Captain America did, but it’ll come close.

The Amazing Spider-Man 2 opening weekend prediction: $90.1 million

The Superhero Sequel: A History

Currently at the multiplex, Captain America: The Winter Soldier is reigning supreme with its record-setting April debut of $95 million. This Marvel production is the just the latest example of an interesting and rare phenomenon – sequels that are considered superior to their predecessors.

However, if you take a close look at the superhero genre – it really isn’t a rare thing. In fact, one could argue it’s the only film genre in which sequels are very often considered improvements on the original. This doesn’t hold true for comedies or horror pics or action flicks. The explosion of comic book related titles (especially in the 21st century) has produced multiple examples of this.

Before we get there, let’s take a look back. In the late 70s, Superman was a massive hit and its 1980 sequel was generally considered a worthy follow-up that wasn’t quite its equal. The same holds true for the big comic book film character of the late 80s with Batman and its 1992 sequel Batman Returns. With both of those franchises – their third and fourth entries were considered highly disappointing.

This dynamic would shift in the 21st century. When X-Men jumpstarted the genre once again in 2000, it was well-received by critics and audiences and yet its follow-up X2: X-Men United earned even greater acclaim.

We would see this happen yet again when Spider-Man 2 improved upon Spider-Man.

And yet again when The Dark Knight became a beloved global hit with most believing it reached greater heights than Batman Begins.

Marvel Studios has seen this happen with both the current Captain America sequel and Thor: The Dark World from last year. And we’ll see if their trend continues with next year’s Avengers follow-up.

As you can see, it’s usually more the rule than exception that superhero sequels are thought of as bettering film #1. You could put Blade II and Hellboy: The Golden Army in there as well, according to many moviegoers.

Having said that, it doesn’t always hold true. You would be hard pressed to find many people who believe Iron Man 2 was a better experience than the 2008 original. And while second pictures have had lots of luck, third installments in the 21st century are a different story. Spider-Man 3, X-Men: The Last Stand, and (to a lesser degree) The Dark Knight Rises were all considered letdowns. The exception is Iron Man 3, considered an upgrade over #2.

Of course, there are sequels in film history outside of the superhero genre that this applies to with The Empire Strikes Back being an obvious example. Others that come up in the conversation: Terminator 2: Judgment Day (though I would disagree), The Road Warrior, and Star Trek II: The Wrath of Khan.

As far this blog post’s focus, we’ll be seeing more examples of superhero sequels within weeks with The Amazing Spider-Man 2, the buzz of which already indicates it’s more solid than the original. And there’s X-Men: Days of Future Past, which will try to top X-Men: First Class. We will see if the usual third entry letdown occurs with Captain America and Thor follow-ups in the next couple of years.

One thing is clear – when it comes to comic book pics – the first issue isn’t always the most memorable.