October 6-8 Box Office Predictions

Universal Pictures hopes to scare up big business in the first full weekend of October with The Exorcist: Believer. It’s the only new release coming out after a handful of pics were out this past frame. You can peruse my detailed prediction post on it here:

David Gordon Green’s direct sequel to the 1973 horror classic (with Ellen Burstyn returning to her Oscar nominated role) looks to be a financial success like the filmmaker’s recent Halloween trilogy. I’m thinking it might accomplish that goal and my forecast is at the higher end of its anticipated range at over $30 million.

All holdovers seem destined to slide a spot. PAW Patrol: The Mighty Movie had a better than anticipated start (more on that below) and the sophomore dip should be the smallest of last weekend’s newcomers. Falls for Saw X and The Creator should be heftier with The Nun II rounding out the top five in its fifth outing.

Here’s how I see it playing out:

1. The Exorcist: Believer

Predicted Gross: $31.9 million

2. PAW Patrol: The Mighty Movie

Predicted Gross: $12.8 million

3. Saw X

Predicted Gross: $8.3 million

4. The Creator

Predicted Gross: $5.9 million

5. The Nun II

Predicted Gross: $2.6 million

Box Office Results (September 29-October 1)

PAW Patrol: The Mighty Movie eclipsed the earnings of its 2021 predecessor (which opened during the COVID challenges) and was easily the top dog of the weekend with $22.7 million. That’s ahead of my $16.3 million call as the animated sequel based on the Nickelodeon series brought in family audiences.

Saw X, which surprisingly received the best reviews of the nearly 20-year-old franchise, was second and slightly beat projections with $18.3 million. I went lower with $15.7 million. That’s an improvement over previous entries Jigsaw (2017) and Spiral (2021) while a far cry from the $30M+ that earlier editions managed.

I was off base in saying sci-fi thriller The Creator from Gareth Edwards would capture the #1 position. With a third place premiere at $14 million, it fell short of my $17.9 million take. Look for it to fade quickly as its overseas grosses were also underwhelming.

The Nun II, after three weeks in 1st, was fourth with $4.7 million. My prediction? $4.7 million! The four-week tally is a sturdy $76 million.

I failed to see that The Blind might be in the top 5. Recounting the early days of Duck Dynasty star Phil Robertson, the Fathom Events feature did manage the 5 spot with $4.3 million and $5.1 million since its Thursday bow.

The final wide release was Dumb Money as it expanded nationwide and disappeared in seventh with $3.3 million (I said $5.5 million). The overall three-week gross is a weak $7 million.

And that’s all for now, folks! Until next time…

Oscar Predictions – PAW Patrol: The Mighty Movie

PAW Patrol: The Mighty Movie arrives in theaters tomorrow and it’s the second animated feature based on the popular Nickelodeon series. Cal Brunker returns to direct with voice cast actors including Mckenna Grace, Taraji P. Henson, Kim Kardashian, James Marsden, and Kristen Bell.

Initial reviews are encouraging with an 88% Rotten Tomatoes rating. That score may go down, but it’s currently higher than the 80% earned by its 2021 predecessor. However, I don’t really see this contending for Best Animated Feature. The first PAW didn’t and there’s other sequels or reboots that could stand a better shot. Teenage Mutant Ninja Turtles: Mutant Mayhem, for example, boasts a 96% RT meter. Chicken Run: Dawn of the Nugget has yet to drop and it could emerge as a hopeful. With Spider-Man: Across the Spider-Verse, The Boy and the Heron, and Elemental probably already in and Wish on deck, don’t count on these dogs to make it. My Oscar Prediction posts will continue…

PAW Patrol: The Mighty Movie Box Office Prediction

Paramount is hoping the kiddos are eager for a second cinematic helping of canine comedy as PAW Patrol: The Mighty Movie hits theaters on September 29th. The animated sequel, based on a Canadian TV series that made its way stateside via Nickelodeon, has Cal Brunker returning to direct. The voice cast includes Mckenna Grace, Taraji P. Henson, Marsai Martin, Christian Convery, Kim Kardashian and her children North West and Saint West, James Marsden, Kristin Bell, and Finn Lee-Epp.

PAW Patrol: The Movie arrived in theaters in August of 2021 during COVID challenges. It opened to a so-so $13 million and ended up taking in $40 million domestically. Without the barriers that its predecessor faced, this may end up earning about the same amount out of the gate and maybe a little more. Not mighty, but not a box office dog either.

PAW Patrol: The Mighty Movie opening weekend prediction: $16.3 million

For my The Creator prediction, click here:

For my Saw X prediction, click here:

For my Dumb Money prediction, click here:

September 10-12 Box Office Predictions

In the immortal words of Lloyd Christmas: I was way off! I’m speaking of the marvelous performance of Marvel’s Shang-Chi and the Legend of the Ten Rings, which smashed the Labor Day weekend all-time record. We’ll get to that in a second. The major release this weekend is James Wan’s latest horror offering Malignant. My detailed prediction post on it can be found here:

Malignant Box Office Prediction

There’s arguably been an over saturation in the market lately for scary pics. Malignant doesn’t seem to have much heat, but I have to give the reminder that this genre often over performs. I’ll still go with under $10 million and that would be good for second place.

Back to Shang-Chi. The acclaimed 25th MCU entry claimed the second highest COVID era debut (barely behind the other Marvel premiere from 2021 – Black Widow). Scarlett Johansson’s stand-alone title fell a steep 68% in its sophomore frame. I don’t foresee that occurring with Shang-Chi. With an A Cinemascore grade and it not being available on Disney Plus, a mid 50s dip seems more likely as it could foreseeably be #1 for the entire month of September.

Here’s how I see the top 5 shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $36.4 million

2. Malignant

Predicted Gross: $7.6 million

3. Free Guy

Predicted Gross: $5.5 million

4. Candyman

Predicted Gross: $5.1 million

5. Jungle Cruise

Predicted Gross: $2.4 million

Box Office Results (September 3-6)

Mark it down as one of my incorrect forecasts ever. I thought the challenges facing Shang-Chi (COVID and the fact that big movies don’t really come out at this time of year) meant a $58.9 million four-day gross. Whoops. Try $94.6 million! Its $75 million traditional three-day take, as mentioned, is just after the $80 million that Widow made. Simply put, this is another testament that theatrical only can still be a moneymaking venture and that’s music to industry ears. To put it in perspective, the previous Labor Day record was 2007’s Halloween at $30 million. Rings tripled that and then some.

On the flip side, I was a little too generous to the holdovers. Candyman earned $12.5 million in its sophomore frame (a bit under my $13.4 million projection). The horror sequel/reboot, after its better than expected start, is up to $41 million.

Free Guy was third with $11.2 million (I said $14.2 million) and it’s made $94 million as it hurls towards the century mark.

PAW Patrol: The Movie sat in the four spot with $5.3 million compared to my $6.7 million prediction. Tally is $31 million.

Rounding out the top five was Jungle Cruise with $5.1 million. Once again, I went with more at $6.9 million. It has sailed off with $106 million.

And that does it for now, folks! Until next time…

September 3-6 Box Office Predictions

The Labor Day weekend brings us the 25th MCU entry with Shang-Chi and the Legend of the Ten Rings. It should have no trouble dominating the charts over the holiday, but it could also hit the lowest mark (or close to it) as far as openings go for the vaunted franchise. You can peruse my detailed prediction post on it here:

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

Every single Marvel entry has debuted in first place and this will certainly be no different. The Incredible Hulk holds the distinction of smallest start with $55 million. With the extra Monday factored in, my high 50s projection gets Rings just past it. My estimate would also give it the lowest traditional Friday to Sunday beginning.

Could my take be underestimating its potential? Absolutely. Reviews are solid and word-of-mouth should be strong. However, it may have a slight disadvantage due to unfamiliarity of its characters. We are in strange territory for Disney’s most valuable series. Labor Day is usually a time when studios do not release would-be blockbusters. Prior to this, the highest earner premiering picture over the weekend was 2007’s Halloween at $30 million. I wrote all about that here:

Shang-Chi and the Legend of the Labor Day Box Office

One thing that is rather consistent over Labor Day is that the summer holdovers tend to hold steady. In fact, many increase their haul from the previous late August frame. I expect this to hold true for the family fare – Free Guy, PAW Patrol: The Movie, and Jungle Cruise. 

Candyman had a sweet opening (more on that below) and I don’t anticipate it losing 50% of its audience or more like most horror titles do. That is primarily due to the holiday. It could fall to the low teens. If so, it could find itself in a battle for #2 with Free Guy and Ryan Reynolds may have the slight edge. The four spot could be close between Patrol and Cruise. 

With all that, here’s how I have the Friday to Monday Labor Day box office shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $58.9 million

2. Free Guy

Predicted Gross: $14.2 million

3. Candyman

Predicted Gross: $13.4 million

4. Jungle Cruise

Predicted Gross: $6.9 million

5. PAW Patrol: The Movie

Predicted Gross: $6.7 million

Box Office Results (August 27-29)

Moviegoers were ready to call out the name Candyman again as the sequel/reboot opened at the most generous end of prognoses at $22 million. That bests my $17.3 million forecast. Nearly hitting its $25 million budget out of the gate, Universal has something to buzz about today. It also made history as Nia DaCosta is the first black woman to direct a #1 debuting feature.

Free Guy was runner-up after two weeks on top with $13.1 million, right on pace with my $13 million prediction. The total is $78 million as it zooms toward the century mark.

PAW Patrol: The Movie was third with $6.6 million (I said $6.1 million) for a decent two-week tally of $24 million.

Jungle Cruise took fourth with $5 million compared to my $4.6 million take. The Disney adventure is perched at $100 million and it’s no accident that the studio announced its sequel today.

Don’t Breathe 2 rounded out the top five with $2.8 million, on target with my $2.7 million projection. The horror sequel has made $24 million overall.

And that does it for now, folks! Until next time…

August 27-29 Box Office Predictions

The month of August closes with the return of a familiar name in horror… just don’t say it five times. Nearly three decades after the original buzzed into theaters, the sequel/reboot Candyman is the sole new release this weekend. You can peruse my detailed prediction post on it here:

Candyman Box Office Prediction

I’m going with a mid to high teens estimate with the caveat that this genre can over perform. I wouldn’t be shocked to see this fly a bit higher, but I’ll stick with my guns for now. That should be enough for a #1 start. If it doesn’t meet expectations, that could allow Free Guy to spend a third frame atop the charts after its remarkable hold this past weekend (more on that below).

With no new product, holdovers should all slide a spot. That means the top five should be bookended by fright fests with family fare in the middle. Here’s how I think it will look:

1. Candyman

Predicted Gross: $17.3 million

2. Free Guy

Predicted Gross: $13 million

3. PAW Patrol: The Movie

Predicted Gross: $6.1 million

4. Jungle Cruise

Predicted Gross: $4.6 million

5. Don’t Breathe 2

Predicted Gross: $2.7 million

Box Office Results (August 20-22)

PAW Patrol: The Movie managed to bring the kiddos out and slightly outdid most forecasts. The new films catering to adults were all dogs.

Yet the headline of the weekend belonged to Free Guy as it remained in first with $18.5 million. That’s considerably better than my $13.9 million prediction. The Ryan Reynolds sci-fi comedy displayed the best sophomore hold we’ve seen all summer with just a 35% drop. We have become accustomed to seeing most titles plummet 50% or far more. That brings Guy‘s take to an impressive $58 million and its inclusion in the $100 million club seems assured. I wrote more about its earnings over the weekend here:

Free Guy Makes Them Pay

Paw Patrol: The Movie easily took second position with $13.1 million. The big screen rendering of the Nickelodeon show surpassed my $10.8 million projection.

Jungle Cruise was third with $6.3 million (I said $5.9 million). With $92 million overall, it’ll hit nine digits in short order.

The rest of the top five were returnees that I didn’t have slated to be there. Don’t Breathe 2 was fourth with $5 million. The fall of just over 50% in its second weekend is quite good for a horror flick and it’s made $19 million. Respect rounded out the top five with $3.7 million for a tally of $15 million.

And now for the trio of debuts that largely went unnoticed. The Protege was seventh with $2.9 million. I went with $4.7 million. In 8th place was The Night House with $2.8 million. I was a tad more generous at $3.1 million. And most embarrassingly, Hugh Jackman’s Reminiscence was the huge dud (considering its budget) as it placed 9th at $1.9 million. I said $6.8 million. Clearly audiences weren’t buying what was being sold with all three of these offerings.

And that does it for now, folks! Until next time…

Free Guy Makes Them Pay

As uncertainty regarding the box office continues amidst COVID concerns, there has been one undeniable bright spot in the dog days of August. That would be Shawn Levy’s Free Guy starring Ryan Reynolds and its apparent second weekend grosses only puts an exclamation on the point.

The sci-fi family comedy surprised the film community originally with better than expected reviews (82% on Rotten Tomatoes). It continued to do so when it exceeded projections with a robust $28 million debut. Most forecasts ranged from the high teens to low 20s (my own was $21 million).

Yet perhaps the most encouraging sign are reports of its sophomore frame grosses. Free Guy will easily remain #1 with a projected drop around 40%. That should put it at approximately $17 million with an overall domestic take in the mid to upper 50s. With sturdy word-of-mouth, the Fox property seems destined to cross the $100 million mark stateside. The studio is already lining up a sequel. For context, that should be stronger than the second weekend for Jungle Cruise (which opened larger… more on that below).

Why is this somewhat unanticipated? To put it simply, Free Guy is performing in frame #2 much the same way it would without a pandemic. The few blockbusters of the season have experienced huge falls in their second outings and Free Guy is bucking that trend. Black Widow tumbled 68%. The Suicide Squad crashed at 71%. Even the aforementioned Jungle Cruise took a 55% dip.

What do all three of those titles have in common? That trio was available simultaneously on Disney Plus (Widow, Cruise) or HBO Max (Squad). Free Guy can be streamed only in the theater. With its positive audience reaction (it has an A on Cinemascore), moviegoers are proving that a title can have staying power if it’s: 1) good and 2) just in theaters.

This is a rare piece of good news for multiplexes in an industry starving for it. There are three other offerings this weekend aimed toward adults: Reminiscence, The Protege, and The Night House. All are headed toward meager starts outside of the top five. The other newbie is PAW Patrol: The Movie and it looks to slightly exceed expectations with around $12-$13 million (it’s also streaming on Paramount+).

So will studios adjust to Free Guy‘s solid performance? It could be a mixed bag. First, they might have to feel they have a product as pleasing as what Mr. Levy and Mr. Reynolds have created. Just yesterday, Universal Pictures announced they are keeping their animated sequel The Addams Family 2 in theaters but also making it available via streaming on the same say. On the other hand, Disney is keeping the next MCU adventure Shang-Chi and the Legend of the Ten Rings only in cineplexes for 45 days starting Labor Day weekend. That might be the biggest test we have seen thus far for the theater only experiment.

Is Free Guy an anomaly or proof that if you build it only in theaters… they will come? We may need some more samples before studios make more decisions that favor theater chains.

Oscar Watch – PAW Patrol: The Movie

Let us begin with what might be the obvious disclaimer: I did not think I would be writing an Oscar Watch post on PAW Patrol: The Movie. Opening Friday, the cinematic rendering of Nickelodeon’s popular kids show was simply not on my radar screen for potential contenders in Best Animated Feature.

I’m not losing my marbles here. You won’t see me pontificating about whether Kim Kardashian gets a Supporting Actress nod for her voice work. Yet the fact of the matter is this… Patrol stands at 100% on Rotten Tomatoes at the moment. Some caveats: this is based on 13 reviews thus far. And a lot of the critical reaction isn’t exactly claiming this is a masterpiece. The general consensus is that fans of the show will lap it up and their attending adults might even be reasonably entertained.

So could this actually land a nomination? Well, it’s possible but still doubtful. As I’ve discussed before in my previous OW posts, this particularly race is already getting crowded. The Mitchells vs. the Machines, Luca, Vivo, Raya and the Last Dragon, and Flee (not out yet but recipient of Sundance raves) are all more likely contenders. And that’s five. Additionally, Encanto and Wendell and Wild are still to come and, on paper, should be serious hopefuls.

Bottom line: Tomatoes meter notwithstanding, don’t count on this getting in. However, it is certainly more of a possibility than anyone could have envisioned just days ago. My Oscar Watch posts will continue…

August 20-22 Box Office Predictions

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

The dog days of summer continues with four new offerings in the marketplace and they could all fall short of the second weekend of Free Guy with Ryan Reynolds. Speaking of dogs, we have PAW Patrol: The Movie as well as three more adult oriented offerings: Hugh Jackman’s sci-fi thriller Reminiscence, action flick The Protege with Michael Keaton, Maggie Q, and Samuel L. Jackson and horror pic The Night House. You can peruse my detailed prediction posts on them here:

Reminiscence Box Office Prediction

The Protege Box Office Prediction

PAW Patrol: The Movie Box Office Prediction

The Night House Box Office Prediction

I don’t have any of the features from the fresh quartet (not a sequel in the bunch!) topping $10 million. That means Free Guy, after a better than anticipated bow, should manage to remain #1 in its sophomore outing. I’m assuming it will dip in the low to mid 50s like Jungle Cruise did a couple of weeks back.

As for those newcomers, the one I’m most conflicted about is PAW Patrol: The Movie. It certainly has a built-in fan base of youngsters who may drag their parents to see it. Rather unexpectedly, it’s generating quite decent reviews. However, my hunch is that some families may wait for it to be on the small screen and I’m projecting third place.

That’s behind Reminiscence which could approach double digits. Jackman’s latest is also available on HBO Max. It will be competing for eyeballs with The Protege, which I have pegged for mid single digits (if anything, I think it could go lower). In fact, it could be in a battle for fifth with Jungle Cruise in its fourth weekend.

The Night House comes at the tale end of a season packed with horror titles and I believe it’s bound to get lost in the shuffle. My meager $3.1 million estimate leaves it well outside the top five.

And with that, my take on the weekend ahead:

1. Free Guy

Predicted Gross: $13.9 million

2. PAW Patrol: The Movie

Predicted Gross: $10.8 million

3. Reminiscence

Predicted Gross: $6.8 million

4. Jungle Cruise

Predicted Gross: $5.9 million

5. The Protege

Predicted Gross: $4.7 million

Box Office Results (August 13-15)

Friday the 13th wasn’t so unlucky for Ryan Reynolds and Free Guy. The Fox (and therefore Disney) property opened on the higher end of forecasts with $28.3 million, topping my $21.3 million estimate. With an A Cinemascore grade, audiences liked what they saw and it sounds as if a sequel will happen. The near $30 million start might have been called slightly disappointing in different times. All things considered, it’s rather strong.

Horror sequel (I’ve been saying that a lot lately) Don’t Breathe 2 debuted with $10.6 million, just under my $11.2 million take. That’s miles away from the $26 million that the 2016 predecessor took in, but generally in line with most predictions. At a cost of just $15 million, it should turn a nice profit for Sony Pictures.

Jungle Cruise was third in its third weekend with $9.1 million – right on pace with my $8.9 million estimate. The Disney adventure is at $82 million with $100 million in its sights.

The Aretha Franklin biopic Respect with Jennifer Hudson also hit its anticipated mark in fourth with $8.8 million. That’s a tad ahead of my $8.5 million call. Reviews were only so-so though its lead could be on her way to a Best Actress nomination.

And, finally, the bad news for The Suicide Squad continued. Following a disastrous opening, the reboot/sequel plunged an equally disturbing 71% to fifth with $7.4 million. I was more optimistic at $10.1 million. The ten-day tally is a lowly $42 million.

And that does it for now, folks! Until next time…

PAW Patrol: The Movie Box Office Prediction

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

Will young pups across North America be begging their guardian masters for the opportunity to see PAW Patrol: The Movie next weekend? That’s what Paramount is hoping for as the Canadian based Nickelodeon series hits the big screen. The animated show has been on tube since 2013 and the voice regulars (Kingsley Marshall, Keegan Hedley, Shayle Simons, Lilly Bartlam, and Ron Pardo) are heard here. We also have some famous to sorta famous faces lending their vocal talents. They include Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian, Randall Park, Dax Shepard, Tyler Perry, and Jimmy Kimmel. Cal Brunker (maker of Escape from Planet Earth and The Nut Job 2: Nutty by Nature) directs.

So will the intended crowd be down with PP? Clearly the TV show has a following. However, it certainly skews younger than most animated titles so the kiddie pool is limited. This will also be premiering simultaneously on Paramount+. While it may not have the reach of the streaming big daddies, it could still siphon away some viewers. Perhaps most importantly, mid to late August is a tricky time for this genre as children are heading back to school.

Family entertainment offerings like Space Jam: A New Legacy and Jungle Cruise have slightly exceeded expectations lately. It’s fair to say they didn’t face some of the hurdles PAW does. A slightly better comp might be The Boss Baby: Family Business, which recently debuted with just over $17 million. I’d be surprised if PAW matched it. It might be lucky to earn half of that and that’s what I’m thinking.

PAW Patrol: The Movie opening weekend prediction: $10.8 million

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction