Set in a Halloween theme park, the horror flick HellFest will attempt to bring in genre fans next weekend. It’s directed by Gregory Plotkin, who’s known more for his work as an editor (GetOut, HappyDeathDay). He did make ParanormalActivity: TheGhostDimension. The cast includes Amy Forsyth, Bex Taylor-Klaus, Reign Edwards, and Tony Todd (otherwise known as Candyman from that franchise).
HellFest debuts in the middle of considerably more high-profile fright fests TheNun and Halloween. Opening on approximately 2200 screens, awareness seems rather low. That said, horror fans can sometimes cause larger than expected grosses.
I’m not seeing it here. I’ll project a mid to maybe high single digits premiere.
Three new films open this Halloween weekend and I have every one of them debuting to below $10 million. They are: Bradley Cooper drama Burnt, zombie comedy Scouts Guide to the Zombie Apocalypse, and Sandra Bullock political comedy/drama Our Brand Is Crisis. You can peruse my detailed individual prediction posts on each here:
After the downright embarrassing performances of some of last week’s newbies (much more on that below), I’m not even supremely confident that putting each of these new entries in the $7-9 million range is correct, but we shall see.
**blogger’s update: due to the previously unknown knowledge that Scouts Guide is only opening on 1500 screens, I am downgrading my $8 million estimate to just $4.2 million
As for the top spot, it could continue to be a battle between The Martian and Goosebumps and my estimates reflect a photo finish. Bridge of Spies, in its third weekend, should continue its small declines from week to week.
And with that, we’ll do a top five projections for what should be a sluggish frame before Spectre and The Peanuts Movie roll out the following weekend:
Goosebumps
Predicted Gross: $11.2 million (representing a drop of 28%)
2. The Martian
Predicted Gross: $10.8 million (representing a drop of 31%)
3. Burnt
Predicted Gross: $8.9 million
4. Bridge of Spies
Predicted Gross: $8.1 million (representing a drop of 29%)
5. Our Brand Is Crisis
Predicted Gross: $7.8 million
Box Office Results (October 23-25)
Well, I thought it might be an unpredictable weekend and was it ever! Not too often that my #1 pick comes in seventh and my #4 pick finishes on top, but that’s exactly what happened.
Ridley Scott’s The Martian climbed back into the #1 position with $15.7 million, ahead of my $12.5M projection to bring its fine total to $166M in four weeks.
Last weekend’s champ Goosebumps fell to second with $15.5 million, under my $17.8M estimate for a two week tally of $43M. As mentioned above, I expect this and The Martian to duke it out for box office supremacy once again this weekend.
Bridge of Spies was third in weekend two with $11.3 million, on target with my $11.9M projection for a $32M total.
The first newcomer of five lackluster debuts belonged to Vin Diesel’s The Last Witch Hunter, taking in just $10.8 million compared to my $15.8M prediction. Poor reviews and a blah marketing campaign didn’t help.
Animated holdover Hotel Transylvania 2 was fifth with $8.8 million (I said $7.6M) for a current $148M haul.
In sixth was Paranormal Activity: The Ghost Dimension with $8 million (as opposed to my $9.7M projection). The latest and reportedly final entry in the franchise went out with a whimper, partly due to its low number of screens due to controversy about it debuting on VOD in just two weeks. This caused several theater chains to boycott it. While this opening is certainly soft, it is worth noting that it had the highest per screen average of anything in the top ten.
The big surprise of the weekend was the performance of Danny Boyle’s Steve Jobs, which came with sizzling Oscar buzz. I predicted it would win the weekend with $19.6 million, but it stumbled with a seventh place showing at $7.1 million – obviously way less than expected. Jobs will hope for small declines over subsequent frames as the studio hopes it can possibly play well into awards season.
Guillermo del Toro’s dud Crimson Peak was eighth in its sophomore frame with $5.6 million (I said $6.1M) for a lackluster $22M gross.
Positions nine and ten belonged to holdovers that I didn’t predict would be there – The Intern with $3.7 million and Sicario with $2.8 million. Their respective grosses stand at $64 and $39M.
That’s because two other new flicks had disastrous debuts. Bill Murray’s critically reviled Rock the Kasbah made just $1.4 million compared to my extremely generous $7.8M estimate and the live-action version of 80s cartoon Jem and the Holograms posted a pathetic $1.3 million (I said $4.1M). That’s good for respective 13th and 15th position debuts. Ouch.
And that’s all for now, my friends! Until next time…
It’s an extremely busy weekend at the box office as five new titles open up: the wide release of the acclaimed Steve Jobs, Vin Diesel’s The Last Witch Hunter, sixth franchise entry Paranormal Activity: The Ghost Dimension, Bill Murray comedy Rock the Kasbah, and 80s cartoon live-action adaptation Jem and the Holograms. You can read my detailed prediction posts on each of them here:
With the quintet of newbies premiering, it’s creating some real unpredictability as to what will come out on top, especially considering the fact that current champ Goosebumps could see a minimal decline in its second weekend due to the Halloween frame.
I’m going with Steve Jobs and its hot Oscar buzz coming out on top, but it could certainly debut a little lower than my estimate with meager drop-offs in subsequent weekends. The Last Witch Hunter could certainly over perform, though it appears unlikely Paranormal Activity has any shot at the top of the charts due to its lower theater count (my individual post on it explains further). Kasbah and Jem seem likely for single digit debuts outside the top five.
As for other holdovers, look for Bridge of Spies to have the tiniest decline of all unless Goosebumps holds up even better than my forecast. Guillermo del Toro’s Crimson Peak is likely to have the worst sophomore decline after its lackluster opening.
And with that, on a supremely unpredictable weekend, my estimates for the top ten:
Steve Jobs
Predicted Gross: $19.6 million
2. Goosebumps
Predicted Gross: $17.8 million (representing a drop of 25%)
3. The Last Witch Hunter
Predicted Gross: $15.8 million
4. The Martian
Predicted Gross: $12.5 million (representing a drop of 41%)
5. Bridge of Spies
Predicted Gross: $11.9 million (representing a drop of 22%)
6. Paranormal Activity: The Ghost Dimension
Predicted Gross: $9.7 million
7. Rock the Kasbah
Predicted Gross: $7.8 million
8. Hotel Transylvania 2
Predicted Gross: $7.6 million (representing a drop of 39%)
9. Crimson Peak
Predicted Gross: $6.1 million (representing a drop of 53%)
10. Jem and the Holograms
Predicted Gross: $4.1 million
Box Office Results (October 16-18)
Kid friendly Goosebumps managed to knock The Martian off its two week perch on top as it grossed a solid $23.6 million, beyond my $19.4M projection. As mentioned, this should hold up well in weekend #2.
The Martian slipped to second with $21.3 million, a bit under my $24.6M forecast for a terrific three week total of $143M.
Landing in third was Steven Spielberg’s acclaimed Bridge of Spies, posting an OK $15.3 million (compared to my $21.2M estimate). The good news is that Spies should perform well throughout the fall with its own Academy Award buzz going for it.
Crimson Peak flopped in fourth place with just $13.1 million compared to my $15.8M prediction. This one more or less got lost in the shuffle and represents a disappointment for director Guillermo del Toro.
Hotel Transylvania 2 was fifth with $12.6 million, lower than my $16M projection and its total is at $136M.
Languishing in sixth is the bomb Pan with $5.8 million in its second weekend (I said $6.8M). Its embarrassing two week haul is at $25M.
Finally, faith based football drama Woodlawn debuted in ninth (as I predicted) with $4 million, right in line with my $4.3M estimate.
And that’ll do it for now, folks! Until next time…
It’s being billed as the final installment in a successful franchise that began in 2009 and this coming Friday marks the sixth entry in the Paranormal Activity series with The Ghost Dimension. Due to a number of factors, it’s probable that this franchise “finale” may go out with a bit of a whimper.
First off, the found footage horror pic furthers along a series of films that began losing its box office potency with its last effort, The Marked Ones. It opened in January of 2014 to $18.3 million on its way to a meager $32M domestic gross. For comparison sake, 2010’s Paranormal Activity 2 made $40 million out of the gate and ended up at $84M stateside. The third edition was the high point with a $52 million debut and $104M overall haul. The fourth Activity is when things started to decline with a $29 million opening and $53M overall take.
Perhaps even more importantly, The Ghost Dimension is rolling out on far less screens than its predecessors due to Paramount’s decision to release the pic only 17 days after its theatrical release. Many cinema chains have balked at that decision and simply chosen against allowing Dimension to play on their screens. It’s slated to be on about 1400 screens (the fifth entry debuted on over 2800).
Due to those factors, I’m predicting the ceiling for Dimension is low double digits and I’ll actually say it falls just short of that mark.
Paranormal Activity: The Ghost Dimension opening weekend prediction: $9.7 million
For my The Last Witch Hunter prediction, click here:
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