The Depths of Hellboy

Over the past year and change, the superhero genre has been flush with massive successes such as Black Panther, Avengers: Infinity War, Aquaman, Captain Marvel, and current box office champ Shazam!, which has dutifully met expectations. The upcoming Avengers: Endgame is looking to set the all time opening record in two weeks. Something was bound to eventually get lost in the shuffle and that turned out to be Hellboy this weekend.

The film rebooted the Dark Horse Comics franchise that debuted in 2004 with Guillermo del Toro behind the camera and Ron Perlman as the horn clad anti-hero. A 2008 sequel, Hellboy II: The Golden Army, built on the grosses of its predecessor.

Neil Marshall took over directorial duties for the new Hellboy with David Harbour of “Stranger Things” cast as the title character. All along the way, the marketing campaign seemed curiously muted. It was as if Lionsgate might have known they had a dog on their hands. And they did. The review embargo didn’t lift until late this week. Rotten Tomatoes has been ripe with bad critical reaction with a 15% score. CinemaScore audiences haven’t been kind either with a lowly C rating.

On Sunday, the initial results have Hellboy in third place with just $12 million. Not only is that behind the second frame of Shazam!, it’s after the debut of the Regina Hall comedy Little. To put that in perspective, the 2004 Hellboy made $23 million out of the gate. The Golden Army took in $34 million. For both of those films, the opening weekends represented a hefty chunk of the overall earnings. In the case of the second installment, it fell hard in its sophomore frame due to another comic boom sequel premiering called The Dark Knight. With its toxic word of mouth, I expect this version to tumble at least 60% in weekend #2 and probably more.

If there’s any silver lining for the studio, it’s that the reboot cost a reported $50 million. That’s certainly low on the scale for this genre. Yet we can be sure this iteration of the character is a one-off. And we’ve found out what the depths of Hellboy are on a financial level and it’s not pretty.

Hellboy Box Office Prediction

Rebooting itself 15 years after its half demon anti-hero first appeared in theaters, Hellboy hits theaters next weekend. Based on the Dark Horse Comics that started in the early 90s, David Harbour of “Stranger Things” takes over the title role from Ron Perlman. Costars include Milla Jovovich, Ian McShane, Sasha Lane, Daniel Dae Kim, and Thomas Haden Church. Neil Marshall, best known for making horror pic The Descent, directs after Guillermo del Toro handled the first two installments.

In 2004, the original film adaptation took in $23 million in its opening frame and $59 million total domestically. It took on cult status quickly and that catapulted 2008’s Hellboy II: The Golden Army to a $34 million start with $75 million overall.

Those numbers are nowhere in the MCU or DCEU range as of late. While certainly different in tone, Hellboy arrives during the second weekend of Shazam!, which should still be performing well and a month after Captain Marvel. The chances of this, which seems to be lacking buzz, getting lost in the shuffle is real.

I’ll predict that even though it arrives more than a decade since we’ve seen this character, Hellboy will experience the lowest premiere of the trio.

Hellboy opening weekend prediction: $17.4 million

For my Missing Link prediction, click here:

https://toddmthatcher.com/2019/04/05/missing-link-box-office-prediction/

For my Little prediction, click here:

https://toddmthatcher.com/2019/04/06/little-box-office-prediction/

For my After prediction, click here:

https://toddmthatcher.com/2019/04/07/after-box-office-prediction/