Last year, Marvel’s BlackPanther became the first comic book pic to score a Best Picture nomination. While it didn’t win, it took home three gold trophies from its seven nods. This weekend, box office records are highly likely to break with the release of Avengers: Endgame. The 22nd MCU title had its review embargo lift hours ago… try to your best to avoid spoilers.
The verdict? A 98% Rotten Tomatoes score thus far. Some critics are going as far as saying it’s the best overall entry in the massive franchise. Others write ups, while positive, don’t go that far. One thing seems certain as Endgame is classified as an epic experience.
Could lightning strike two years in a row for Marvel with Academy voters? Here’s the advantage: this fourth Avengers saga is seen as the culmination of not just its three predecessors, but also the many other pictures MCU blockbusters over the past 11 years. That lifts its chances for recognition as Oscar could see this as an “atta boy” for the whole series.
That said, I’m doubtful. The first three Avengers flicks garnered a grand total of two nominations. The 2012 original and last year’s InfinityWar both received Visual Effects nods. Neither won. The middle child (2015’s AgeofUltron) got no love. Last year, Disney was undoubtedly more focused on getting BlackPanther recognition and they succeeded. In 2019, they could put together a more robust campaign for Endgame.
A third calling in Visual Effects is probably inevitable, but anything else from the Academy is questionable and maybe even doubtful. Yet I wouldn’t totally count out some Disney marketing campaign magic. My Oscar Watch posts will continue…
This current massively successful phase of the Marvel Cinematic Universe draws to a close next weekend with the release of Avengers: Endgame. There’s an excellent chance that it achieves the largest opening weekend gross of all time with the grand finale. Endgame follows up directly with last summer’s Avengers: Infinity War, which is the current record holder with $257 million.
Anthony and Joe Russo return in the directors chairs with a core group of familiar heroes battling Josh Brolin’s Thanos. They include Robert Downey Jr.’s Iron Man, Chris Evans as Captain America, Chris Hemsworth’s Thor, Scarlett Johansson’s Black Widow, Brie Larson as Captain Marvel, Mark Ruffalo’s Hulk, Paul Rudd’s Ant-Man, and Jeremy Renner’s Hawkeye. That’s just scratching the surface, by the way. The events (spoiler alert if you’ve been in a year-long coma) of InfinityWar dissolved numerous other beloved characters into dust including Chadwick Boseman’s Black Panther, Tom Holland’s Spider-Man, Benedict Cumberbatch’s Doctor Strange and the majority of the Guardians of the Galaxy (Chris Pratt, Zoe Saldana, Dave Bautista) save for Bradley Cooper voicing Rocket. It’s quite likely you’ll see them again. And also in the roles we’ve seen them in before… there’s Gwyneth Paltrow, Karen Gillan, Danai Gurira, Tessa Thompson, Don Cheadle, Jon Favreau, Anthony Mackie, Elizabeth Olsen, Paul Bettany, and Evangeline Lilly. Oh… and Letitia Wright and Sebastian Stan and Tom Hiddleston.
Whew. Back to the numbers crunching. When early tickets went on sale a couple of weeks ago, Endgame smashed every record in sight. Its YouTube trailer views are off the charts. Audiences know this is the culmination of what we’ve paid billions of dollars for over the past decade plus. Yes, there’s a three-hour runtime which is unprecedented for the MCU.
I have a feeling that won’t matter when it comes to reaching a premiere level we’ve yet to witness. No other movie is daring to compete against it and most holdovers will be earning $10 million and less. In other words, multiplexes will clear a ton of real estate for this.
Initial estimates put Endgame around $250 million, but the buzz has this inching upwards. I believe that’s a correct assumption. While I don’t believe this will hit $300 million (as the rosiest projections suggest), a gross just north of $285 million seems feasible. If it achieves that mark, the endgame here will indeed set records.
Avengers: Endgame opening weekend prediction: $289.6 million
Rebooting itself 15 years after its half demon anti-hero first appeared in theaters, Hellboy hits theaters next weekend. Based on the Dark Horse Comics that started in the early 90s, David Harbour of “Stranger Things” takes over the title role from Ron Perlman. Costars include Milla Jovovich, Ian McShane, Sasha Lane, Daniel Dae Kim, and Thomas Haden Church. Neil Marshall, best known for making horror pic TheDescent, directs after Guillermo del Toro handled the first two installments.
In 2004, the original film adaptation took in $23 million in its opening frame and $59 million total domestically. It took on cult status quickly and that catapulted 2008’s HellboyII: TheGoldenArmy to a $34 million start with $75 million overall.
Those numbers are nowhere in the MCU or DCEU range as of late. While certainly different in tone, Hellboy arrives during the second weekend of Shazam!, which should still be performing well and a month after CaptainMarvel. The chances of this, which seems to be lacking buzz, getting lost in the shuffle is real.
I’ll predict that even though it arrives more than a decade since we’ve seen this character, Hellboy will experience the lowest premiere of the trio.
Blogger’s Note (04/04): On the eve of its premiere, my estimate has changed from $59.5 million to $52.5 million
The DC Extended Universe adds another cinematic hero to its stable with the release of Shazam! next weekend. The tale of a teenager who morphs into a superhero was first introduced in comic book pages nearly 80 years ago. David F. Sandberg directs with Zachary Levi as the title character and Asher Angel as his younger self. Costars include Mark Strong, Jack Dylan Grazer, Djimon Hounsou, and Grace Fulton.
Said to heartfelt and funny, Shazam! is already a winner with critics and sporting a 92% Rotten Tomatoes score. DC, while not quite up to MCU levels, has been hitting its stride lately with mega performers like WonderWoman and Aquaman. There were previews of this that surprisingly managed to outdo what Jason Momoa’s creation did late last year. However, that was during the hustle and bustle of the holiday season.
The range expected is $40-$60 million. I have a hunch its good word of mouth will propel it to the upper reaches of those expectations. It’s feasible the range could be surpassed, but I’ll say high 50s.
The MCU appears poised to have another blockbuster on their hands this weekend with the release of CaptainMarvel. Reviews were embargoed for a little longer than usual for the multi billion dollar franchise, but they’re out and critical reaction has been fairly solid. The Brie Larson led pic stands at 84% currently on Rotten Tomatoes. That’s just a percentage point behind last year’s Avengers: InfinityWar – while nowhere near the 97% achieved by BlackPanther.
It was, of course, Panther that became the first superhero flick to nab a Best Picture nomination from the Academy. That won’t happen here. The storyline as far as this MCU title’s awards chances is the same as most of them and that’s Visual Effects.
Nine MCU entries have nabbed nods in Visual Effects. Interestingly, none of them have won. Competition this year will be stiff. There’s another franchise effort (Avengers: Endgame) that likely has a better shot. That’s in addition to expected players such as the next StarWars, TheLionKing, and Alita: BattleAngel, to name just some.
Bottom line: CaptainMarvel will bring audiences in. Awards chatter is more of a reach. My Oscar Watch posts will continue…
CaptainMarvel pilots into theaters next weekend with the highest opening of the year thus far easily in its sights. The latest entry from the Marvel Cinematic Universe comes after a banner 2017 from the studio that saw BlackPanther and Avengers: InfinityWar both earn over $675 million domestically. Brie Larson stars as the title character alongside Samuel L. Jackson as a younger Nick Fury as the tale takes place in the mid 90s. Other costars include Jude Law, Annette Bening, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lace, Gemma Chan, and Clark Gregg as Agent Coulson. Anna Boden and Ryan Fleck, known for making small pics like HalfNelson and MississippiGrind, up their budget game here behind the camera.
The newest MCU saga serves as a bridge between InfinityWar and the upcoming Avengers: Endgame, as was hinted at during the end credits of the former. That alone should provide it a substantial opening. As mentioned, it should have zero trouble posting the year’s largest debut and should hold that designation until the Endgame arrival in late April. How much that specific number is lies within a wide range. On the low-end of projections, we could see a debut in the vicinity of the $117 million made by 2017’s Spider–Man: Homecoming. The high-end could approach the friendly neighborhood of $180 million.
If CaptainMarvel makes it to that level, we could be looking at an all-time record for the month of March. That mark is currently held by BeautyandtheBeast at $174 million. I’m not sure it manages to get there, but it’s dangerous to underestimate the MCU. I think a more likely scenario is the #3 biggest March debut – currently held by TheHungerGames, which made $152 million out of the gate. I’ll put it just over that.
CaptainMarvel opening weekend prediction: $154.4 million
To kick off my series on the people that made significant contributions in cinema for 2018, the first post is the easiest to choose from. In a year filled with many successful tales, BlackPanther is undoubtedly THE story. The Marvel Cinematic Universe saga took a superhero not nearly as known as others and the result was a surprising and smashing record breaker.
The man behind it is Ryan Coogler. A 32-year-old Oakland native, Coogler made his directorial debut with 2013’s acclaimed FruitvaleStation. Two years later, he invigorated another franchise with Creed. And in February of this year, Panther was unleashed worldwide. With Chadwick Boseman in the title role, Michael B. Jordan as one of the MCU’s most memorable villains, and Lupita Nyong’o and Letitia Wright providing dynamic support, the film immediately struck a chord with moviegoers and critics. With a 97% Rotten Tomatoes score, Panther took in $700 million domestically at the box office.
Let us count the records, shall we? That’s the top hit of the year. It’s the third biggest domestic grosser of all time behind only StarWars: TheForceAwakens and Avatar. Obviously, that designation means it’s Marvel’s #1 earner. One year ago, if anyone had told you this would make more than Avengers: InfinityWar (which followed a few weeks later), you wouldn’t have believed it.
For Coogler, he’s made the biggest comic book adaptation ever in a century filled with them. The sky is the limit for him as he’s likely being offered every tent pole project in sight. He’s already struck a deal to direct the Panther sequel. Additionally, this stands an excellent chance to be the first pic of its genre to receive a Best Picture nomination at the Oscars.
In 2018, Coogler made history by making the #1 picture ever directed by an African-American and introduced a hero already beloved by all. He’s an unquestionable entry in the people that mattered onscreen this year.
The 20th entry in the Marvel Cinematic Universe crawls into theaters next weekend with Ant–ManandtheWasp. The sequel to the 2015 original, Paul Rudd is back in the title role along with Evangeline Lilly as his partner in heroics (aka Wasp). Peyton Reed returns is back directing along with returning cast members Michael Pena, T.I., Bobby Cannavale, Judy Greer, and Michael Douglas. New faces joining the MCU include Walton Goggins, Michelle Pfeiffer, and Laurence Fishburne.
This has been a banner year for Disney’s multi-billion franchise as BlackPanther just hit $700 million domestically and Avengers: InfinityWar not far behind. While Ant–Man was certainly a hit, its numbers three years ago weren’t quite on pace with numerous other MCU titles. It opened to $57 million (18th of the 19 series pics) with an eventual stateside gross of $180 million (17 out of 19).
That said, the MCU is on a roll and early word-of-mouth for this follow-up is encouraging. In the past decade, we’ve seen three examples of a direct MCU sequel making $20-$30 million more than the first during opening weekend. They are:
I feel there is a very strong chance Ant–ManandtheWasp will do the same and possibly hit that mark of close to $30 million higher than part 1. That would put it at #14 out of the 20 MCU movies between Guardians of the Galaxy and Thor: The Dark World.
Ant–ManandtheWasp opening weekend prediction: $86.4 million
As we await the potentially historic debut of Avengers: Infinity War this weekend, we also mark a decade of the vaunted Marvel Cinematic Universe that began in 2008 with Iron Man. Ten years later, Infinity is the 19th feature in a franchise that has grossed nearly $6 billion stateside and almost $15 billion worldwide. With Friday’s release of Infinity, I’m estimating it will have the second highest domestic debut of all time (behind only Star Wars: The Force Awakens).
My blog didn’t begin until the fall of 2012, shortly after the release of the first Avengers feature. That means I have done 12 opening weekend box office predictions for MCU releases prior to Infinity. I thought this might be a good time to take a trip down that lane on how I’ve done with their pictures of the past:
Iron Man 3 (2013)
My Prediction: $172.4 million
Opening: $174.1 million
I started off well with my prediction for Tony Stark’s third franchise entry, which had the benefit of coming right on the heels of The Avengers.
Thor: The Dark World (2013)
My Prediction: $85.6 million
Opening: $85.7 million
My high mark in MCU estimates came here – only $100k off!
Captain America: The Winter Soldier (2014)
My Prediction: $86.3 million
Opening: $95 million
I underestimated Cap a bit here, but not too shabby.
Guardians of the Galaxy (2014)
My Prediction: $74.6 million
Opening: $94.3 million
Yeah… the sizzling buzz for Guardians in summer 2014 caused anticipation to rise and rise. It’s hard to remember now, but this was actually considered a risk for Marvel at the time. The buzz exceeded my take by nearly $20 million bucks.
Avengers: Age of Ultron (2015)
My Prediction: $212.7 million
Opening: $191.2 million
The question with this first Avengers sequel is whether it would top the $207 million achieved by its 2012 predecessor. If so, it would have had the largest domestic opening at the time. I predicted it would and it fell short. Strangely enough, it would be Jurassic World one month later that would earn $208 million and set the debut record until The Force Awakens came along.
Ant-Man (2015)
My Prediction: $73.3 million
Opening: $57.2 million
I gave Paul Rudd and company too much credit here. The Ant-Man is the second lowest MCU debut (only The Incredible Hulk is below it at $55 million). Nevertheless a sequel is on its way this summer.
Captain America: Civil War (2016)
My Prediction: $205.6 million
Opening: $179.1 million
My streak of going over on these predictions continues for the third feature…
Doctor Strange (2016)
My Prediction: $77.3 million
Opening: $85 million
A little low, but at least I got to within $10 million here.
Guardians of the Galaxy Vol. 2 (2017)
My Prediction: $166.4 million
Opening: $146.5 million
AND we’re back to going high…
Spider-Man: Homecoming (2017)
My Prediction: $117.8 million
Opening: $117 million
After some whiffs, finally got back to solid estimating with Spidey’s well-received reiteration.
Thor: Ragnarok (2017)
My Prediction: $107.6 million
Opening: $122.7 million
Positive WOM pushed Thor’s third feature $15 million better than my projection.
Black Panther (2018)
My Prediction: $193.8 million
Opening: $202 million
This was an estimate that kept going up and up. I got pretty close, but still didn’t have it reaching the $200M+ plus number it achieved.
And there you have it! My checkered MCU history. We shall see how that $242.2 million take for Infinity War pans out soon enough…
