September 26-28 Box Office Predictions

Leonardo DiCaprio looks to conquer all multiplex foes in Paul Thomas Anderson’s One Battle After Another, but faces competition from Gabby’s Dollhouse: The Movie and The Strangers – Chapter 2. You can peruse my detailed prediction posts on the newcomers here:

Battle is favored to come out ahead based on major Oscar buzz and star power. I’m projecting high 20s as it looks to leg out impressively in subsequent frames.

Dollhouse is more of a wildcard. Based on a popular Netflix kids show, the mix of live-action and animation could surpass my low 20s estimate and come in 1st under the best case scenario.

I’m not looking for much out of The Strangers. Last year’s predecessor managed to top $10 million out of the gate. I suspect the follow-up will not. It might even fall behind the fourth frame of The Conjuring though I’ll give it the slight benefit of the doubt.

The fresh trio should place 1-3. As for holdovers, The Conjuring: Last Rites may see a smaller decline than Demon Slayer – Kimetsu No Yaiba – The Movie: Infinity Castle or Him.

Here’s how I see the top 6 shaking out:

1. One Battle After Another

Predicted Gross: $27 million

2. Gabby’s Dollhouse: The Movie

Predicted Gross: $20.3 million

3. The Strangers – Chapter 2

Predicted Gross: $6.7 million

4. The Conjuring: Last Rites

Predicted Gross: $6.4 million

5. Demon Slayer – Kimetsu No Yaiba – The Movie: Infinity Castle

Predicted Gross: $5.8 million

6. Him

Predicted Gross: $5.1 million

Box Office Results (September 19-21)

After an explosive record setting premiere for an anime title, Demon Slayer managed to stay atop the charts for a second weekend despite a 75% plummet (not unexpected). It grossed $17.3 million and just topped my $16.2 million call for $104 million thus far.

Sports themed horror pic Him with Marlon Wayans underwhelmed (poor reviews didn’t help) in the runner-spot position with $13.2 million. I was more generous at $20.3 million and thought it would come out on top. Look for about a 60% or more ease in weekend #2.

The Conjuring: Last Rites was third with $12.2 million, on pace with my $12.4 million prediction. The three-week take is $150 million.

Downton Abbey: The Grand Finale was fourth with $6.4 million (I said $6.5 million) for $31 million in two weeks.

The Long Walk rounded out the top five in its sophomore outing with $6.2 million. My guesstimate? $6.2 million! The ten-day gross is $22 million.

A Big Bold Beautiful Journey with Margot Robbie and Colin Farrell, despite its magnetic leads, bombed in sixth with a bleak $3.2 million. I went a bit higher at $4.8 million.

Finally, The Senior from Angel Studios (with an inspiration football theme) was deflated in seventh with $2.6 million compared to my $3.3 million projection.

And that does it for now, folks! Until next time…

September 19-21 Box Office Predictions

The box office should come down to Earth a bit this weekend after Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle smashed the opening weekend record for an anime title. We have football themed horror thriller Him starring Marlon Wayans, fantastical drama A Big Bold Beautiful Journey with Margot Robbie and Colin Farrell and football themed inspirational tale The Senior featuring Michael Chiklis opening. You can peruse my detailed prediction posts on the newcomers here:

Him, from Jordan Peele’s production house, should have bragging rights in 1st position though my low 20s take puts it well behind what other recent horror flicks have achieved.

The other newcomers might not make the top 5. Journey is a head scratcher. As I pointed out in the long post, this is Robbie’s first significant project since Barbie and you’d think there would be more hype. My mid single digits estimate has it in sixth.

As for The Senior, Angel Studios dusted it off after it premiered at a Floridian film festival two years back. Their marketing might get this to mid single digits (if they’re lucky) for seventh place.

Demon Slayer indeed slayed this past weekend (more on that below). These types of anime offerings are typically front loaded and I expect that to be case here. A sophomore drop in the mid to high 70s would give it mid teens and it certainly could repeat in 1st if Him underwhelms.

Being that I’m unconvinced about Journey and The Senior, holdovers The Conjuring: Last Rites, Downton Abbey: The Grand Finale and The Long Walk could populate the rest of the high five.

Here’s how I see the top 7 shaking out:

1. Him

Predicted Gross: $20.3 million

2. Demon Slayer: Kimsetsu no Yaiba – The Movie: Infinity Castle

Predicted Gross: $16.2 million

3. The Conjuring: Last Rites

Predicted Gross: $12.4 million

4. Downton Abbey: The Grand Finale

Predicted Gross: $6.5 million

5. The Long Walk

Predicted Gross: $6.2 million

6. A Big Bold Beautiful Journey

Predicted Gross: $4.8 million

7. The Senior

Predicted Gross: $3.3 million

Box Office Results (September 12-14)

Demon Slayer (I’ve tired of writing the rest of its name) lived up to its late breaking hype with a gargantuan haul of $70.6 million, above my $64.6 million projection. The Crunchyroll release capitalized on unprecedented domestic interest in the genre as it attained the status of an event picture.

The Conjuring: Last Rites, after its own huge start, dropped an understandable 69% to second with $25.6 million. I predicted a tad more at $28.5 million. The two-week tally is a scary good $130 million as it nears the $137 million franchise record held by 2013’s original.

Downton Abbey: The Grand Finale managed to slightly outdo its 2022 predecessor in third with $18.1 million. My guesstimate? $18.1 million! This should also be front loaded and I’m thinking a low to mid 60s fall for this weekend.

Stephen King adaptation The Long Walk was fourth with $11.7 million compared to my $8.7 million call. Solid critical reaction likely helped push it past double digits.

The 30th anniversary re-release of Pixar’s inaugural effort Toy Story rounded out the top five with $3.4 million. I didn’t do a prediction for it. The additional dollars brought its three decade old total to $195 million (or over $400 million stateside adjusted for inflation).

Finally, mockumentary sequel Spinal Tap II: The End Continues flopped in ninth (at least it didn’t go to 11th) with $1.6 million. I was more generous at $3.4 million as interest wasn’t present for the sequel to the classic 1984 original.

And that does it for now, folks! Until next time…

Him Box Office Prediction

Universal hopes sports and horror is a successful mix when Him opens September 19th. From Jordan Peele’s Monkeypaw production house, Justin Tipping directs and cowrites. Marlon Wayans is an aging quarterback training a newbie (Tyriq Winters) via unconventional methods. The supporting cast includes Julia Fox, Tim Heidecker and Jim Jefferies.

If Peele were behind the camera, my projection might double. Scary movie aficionados have had lots to feast on recently (Weapons, The Conjuring: Last Rites). Him should successfully bring a fair portion out though it’s unlikely to approach the level of the aforementioned pics.

We have certainly seen this genre greatly exceed expectations in 2025, but I’ll say low 20s is where this lands.

Him opening weekend prediction: $20.3 million

For my A Big Bold Beautiful Journey prediction, click here:

For my The Senior prediction, click here:

Air Review

The corporate intrigue in the muted boardrooms of Ben Affleck’s Air unfolds in Beaverton, Oregon. That’s the headquarters of Nike as a select few proceeded to break the dam of sports marketing and fit it to what it is today. It happened during the loud (fashion and otherwise) decade of the 1980s as a 3rd pick rookie out of North Carolina sought a shoe deal.

Michael Jordan was that draftee in 1984 and his sneaker endorsement selection is assumed to be Adidas (Converse is the other market leader at the time). Nike, while pacing first in the market for running shoes, is third in hoops apparel. Sonny Vaccaro (Matt Damon) is the marketing exec who sees the future in MJ and shoots for a deal that his colleagues have understandable skepticism about. They include CEO Phil Knight (Affleck), who ironically spends many a conversation sans footwear, VP Rob Strasser (Jason Bateman) and Howard White (Chris Tucker), who’s still with the company today. There’s also the matter of convincing the Jordan family and mom Deloris (Viola Davis) is a fierce yet fair negotiator. Sonny’s deliberations with Jordan’s agent David Falk (Chris Messina) are far more profane and a frequent highlight.

Of course we all know how this turns out whether you’ve laced up Air Jordans or not. Yet the story behind the shoe, complete with frequent needle drops from classic music of the era, is worth putting on. Affleck and screenwriter Alex Convery provide a sturdy structure for this goodwill tale of the hunt for Jordan’s contract signature.

The script’s most surprising decision is to sideline #23 himself. There is no actor cast as Jordan and he is seen only from behind or in archival footage. It turns out to be a wise play. For starters, he may simply be too iconic and someone playing him might’ve been a distraction. Most importantly, Air is about the eventual business of MJ and not the man himself. There’s a ten-part ESPN Films documentary, with its subject seemingly in control of that material, that still does an impressive job covering him. Keeping Jordan at arms length and as an enigma makes sense in the confines of the film’s aims.

The actors provide worthy assists. Standouts including Bateman (he’s got a great scene where he explains why he doesn’t want to lose his job if negotiations go south), Messina, and of course Davis. Close buddies Damon and Affleck, as we witnessed a quarter century ago, continue to have a snappy chemistry.

Air rises above being a trivial pursuit of a corporation fattening its bottom line. Yes, one could argue that’s the eventual outcome, but this deal also gave future athletes more skin in the game. It’s all packaged in a winning formula featuring the aura of the ultimate competitor.

***1/2 (out of four)

Air Box Office Prediction

Amazon Studios hope adults are going for a night on the town when Air debuts on Wednesday, April 5th. The fifth directorial feature from Ben Affleck recounts the risky decision by Nike to develop a shoe based around an NBA rookie named Michael Jordan. SPOILER: It turned out well. Ben’s Good Will Hunting cowriter Matt Damon, as salesman Sonny Vaccaro, joins his pal Affleck (who plays company cofounder Phil Knight). The ensemble cast includes Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, Matthew Maher, and real life married couple Viola Davis and Julius Tennon as MJ’s parents.

Solid buzz greeted the project when it debuted at South by Southwest. Air sports a 97% Rotten Tomatoes score and it could even be an awards player several months down the road. Adult dramas have faced a tough road recently though A Man Called Otto was a 2023 bright spot in the genre.

The connection to MJ and the star power could give this a lift over the five-day Easter frame. Amazon chose to go full theatrical and not simultaneously release on their streaming service. That is a vote of confidence and TV ads have played frequently during March Madness (in addition to a Super Bowl slot).

Some parents with 80s nostalgia might be distracted taking their kiddos to The Super Mario Bros. Movie. Yet I’ll say this manages to top $10 million over the traditional three-day with mid to high teens for the extended holiday.

Air opening weekend prediction: $12.7 million (Friday to Sunday); $18.9 million (Wednesday to Sunday)

For my The Super Mario Bros. Movie prediction, click here:

Dungeons & Dragons: Honor Among Thieves Box Office Prediction

Paramount hopes audiences are game for a night of fantasy mixed with action and comedy when Dungeons & Dragons: Honor Among Thieves debuts March 31st. Based on the role playing game that debuted nearly a half century ago and inspired many filmmakers and scribes, Jonathan Goldstein and John Francis Daley (who made 2018’s Game Night) co-direct. Chris Pine and Michelle Rodriguez headline a cast that also includes Regé-Jean Page, Justice Smith, Sophia Lillis, Chloe Coleman, and Hugh Grant.

With a reported budget north of $150 million, this is a gamble for the studio. While the IP is certainly well-known, a previous cinematic rendering did not fare well. A 2000 version featuring Thora Birch, Marlon Wayans, and Jeremy Irons from New Line Cinema made a sorry $15 million domestically.

Nearly a quarter century later, this Dragons tale appears to have more heat behind it. After premiering at South by Southwest, word-of-mouth is positive and the Rotten Tomatoes score is 86% (the 2000 pic had 10%).

Most forecasts have this between $25-30 million for a so-so start considering the price tag (this will clearly need sturdy overseas earnings to turn a profit). My feeling is this could exceed the current projections and get to the low or mid 30s.

Dungeons & Dragons: Honor Among Thieves opening weekend prediction: $32.7 million

For my His Only Son prediction, click here:

Oscar Predictions: Air

Air is the fifth feature directed by Ben Affleck and it closed out the South by Southwest festival this weekend prior to its April 5th theatrical release. The 1984 set sports drama focuses on Nike’s decision to make a shoe deal with an NBA rookie by the name of Michael Jordan. In addition to being behind the camera, Affleck costars as the company’s co-founder Phil Knight. The director’s buddy Matt Damon headlines as marketing exec Sonny Vaccaro with a supporting cast including Jason Bateman, Marlon Wayans, Chris Tucker, Chris Messina, Matthew Maher, and real life married couple Viola Davis and Julius Tennon as MJ’s parents and chief negotiators. #23 himself is not played by an actor and appears only in archival footage.

Early reactions from Austin indicate that Air might be the first legit awards hopeful to be released on the ’23 calendar. Several of the reviews are outright raves with comparisons to Jerry Maguire and Moneyball (both nominated for Best Picture). If this hits with audiences (and indications are it’s a crowdpleaser), that only increases its chances to make the big dance.

Affleck, of course, was famously snubbed by the Academy in 2012 even though his second directorial effort Argo won Best Picture. He’s yet to be nominated for his filmmaking. However, three of his previous four pics (Gone Baby Gone, The Town, Argo) achieved one or more mentions from Oscar voters. The one that didn’t was his last – 2016’s flop Live by Night.

It’s early, but the chances of Air garnering nominations is high. I don’t know if Affleck will get his first directing nod, but this already looks like it’s shooting for one of the ten slots in BP. The original screenplay by Alex Convery, cinematography from three-time winner Robert Richardson, and editing from William Goldenberg are all possibilities.

As for the cast, I’m curious to see category placement. Damon could be put in lead and vie for his fourth overall acting nom behind Good Will Hunting, Invictus, and The Martian. Amazon could also choose to campaign everyone in supporting. The other male performer drawing lots of attention is Chris Messina as MJ’s agent David Falk. Fresh off her EGOT, Viola Davis might have the best chance and it would be her fifth nom after Doubt, The Help, Fences (where she won), and Ma Rainey’s Black Bottom. It might help that many felt she was just snubbed for The Woman King.

Bottom line: Air is a real contender in the game of Oscar and my prediction posts will continue…

The Curse of Bridge Hollow Review

Marlon Wayans is a frequent presence in comedic horror mashups and they’ve been of the R rated variety with Scary Movie and its first sequel and A Haunted House and its follow-up. On the Netflix circuit, The Curse of Bridge Hollow ditches the scatological humor for a family friendly concoction about a Halloween obsessed town where the decorations come to life. It’s not hard to envision Adam Sandler or Eddie Murphy in the Dad role that Wayans fills. In fact, Sandler mined similar territory recently with Hubie Halloween. This one isn’t exactly a treat, but I found it more tolerable than that one.

Howard Gordon (Wayans) is a science teacher transported from Brooklyn to Bridge Hollow, a small New England town that looks quaint but is far from it. The residents wear their Patriots jerseys loudly and talk even more thunderously about the town’s spooky history. It involves the tale of Stingy Jack, whose mythology gave us the Jack-o’-lantern. You don’t want to wake him and that’s precisely what Howard’s teenage daughter Sydney does when they settle into their haunted house. She’s played by Priah Ferguson, a consistent bright spot on Netflix’s Stranger Things. The father/daughter relationship is a cliched one with Howard as the overbearing holiday skeptic who just needs to listen more. Mom (Kelly Rowland) really gets the short shrift. Her defining character trait is that she bakes inedible vegan desserts. The screenplay could’ve done better than “the wife can’t cook” material for the former Destiny’s Child and Freddy vs. Jason star.

Priah and Dad must get over their differences as they battle a slew of creatures of the crawly and skeletal variety. The special effects aren’t half bad. Hollow is aimed squarely at delighting kids and placating the adult supervision. It’s an easy and breezy watch and Wayans seems committed to the part. That’s more than I could say for Murphy, who appeared downright bored in The Haunted Mansion. Ferguson, on the other hand, doesn’t quite get to display the personality that’s so winning on her smash hit role as Erica Sinclair. A few chuckles come from a supporting cast including Rob Riggle, John Michael Higgins, and Lauren Lapkus as Bridge Hollow’s very New England accented Mayor.

Jeff Wadlow, whose traditional scary movies Truth or Dare and Fantasy Island were subpar, directs. Bridge Hollow is better than either of them. I realize all of my compliments likely sound hollow. That’s not inaccurate, but youngsters could do worse than dialing this up and the more seasoned viewer shouldn’t curse themselves for having to watch it.

**1/2 (out of four)

Oscar Watch: Respect

When I did my first ranked Oscar predictions in the Best Actress race on August 27, 2020 – I had Jennifer Hudson’s portrayal of Aretha Franklin in Respect ranked fifth. The biopic ended up getting delayed due to COVID. Now it’s out on Friday (August 13). My initial two weeks of Academy rankings for 2021 has had Hudson pegged in fourth while not including the film itself in the 25 possibilities for Best Picture.

The review embargo lifted this evening and… well, I might be onto something. The prevalent theory has been that Respect could be a one race player in the major categories. This is similar to what we saw two years ago when Renee Zellweger took Best Actress as Judy Garland in Judy and last year when Andra Day was nominated for The United States vs. Billie Holiday. 

Early critical reaction is mixed though Hudson is being widely praised. It was 15 years ago that the former American Idol singer won gold in Supporting Actress for her show stopping work in Dreamgirls. She hasn’t been on the Academy’s radar since. Respect, as anticipated, could easily change that. Nothing in the write-ups indicates this will a Picture hopeful. Same goes for the supporting cast. I have had Audra McDonald in the lower rungs of possibilities in supporting for the past two weeks. Don’t expect to see her name when I update my forecast on Thursday.

Costume Design is another possibility, but don’t be surprised at all to see Hudson as the lone representation here. And that’s far from guaranteed. There’s a lot of leading performances yet to be seen that could contend: Jessica Chastain (The Eyes of Tammy Faye), Jodie Comer (The Last Duel), Penelope Cruz (Parallel Mothers), Kirsten Dunst (The Power of the Dog), Lady Gaga (House of Gucci), Nicole Kidman (Being the Ricardos), Frances McDormand (The Tragedy of Macbeth), Kristen Stewart (Spencer), and Rachel Zegler (West Side Story) are just some. Emilia Jones (CODA) and Renate Reinsve (The Worst Person in the World) represent two turns already seen that could find themselves in the mix.

Bottom line: Hudson is absolutely more than just a little bit of a factor in this race, but we have to see what transpires over festival season and the rest of the year. My Oscar Watch posts will continue…

Respect Box Office Prediction

15 years after her Oscar winning supporting turn in Dreamgirls, Jennifer Hudson is Aretha Franklin in the biopic Respect. Out August 13, the film marks the directorial debut of Liesl Tommy. The supporting cast includes Forest Whitaker, Marlon Wayans, Audra McDonald, Marc Maron, Tituss Burgess, and Mary J. Blige.

Hudson is hoping for some additional awards respect for this high-profile turn. Originally slated for a Christmas 2020 release, the pic was delayed due to COVID. Sporting a reported $55 million budget, it is now coming out around the same as the Chadwick Boseman led James Brown bio Get On Up. It opened to $13.4 million back in 2014. Will the Queen of Soul movie manage to match The Godfather of Soul’s?

With Delta variant challenges, I’m a little skeptical. My hunch is that Respect falls just a little bit under $10 million as it hopes future positive word-of-mouth keeps it around in subsequent weekends.

Respect opening weekend prediction: $8.5 million

For my Free Guy prediction, click here:

Free Guy Box Office Prediction

For my Don’t Breathe 2 prediction, click here:

Don’t Breathe 2 Box Office Prediction