April 26-28 Box Office Predictions

After the worst Easter weekend at the box office in a decade and a sub par 2019 overall, expect things to pick up considerably on Friday. In case you hadn’t heard, there’s a little something called Avengers: Endgame debuting and it appears poised to smash the all-time opening record. You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2019/04/16/avengers-endgame-box-office-prediction/

The grand finale of this current MCU phase has been selling out theaters for weeks and anticipation for the multi billion dollar franchise epic is sky-high. In order to top the record holder, it will need to rise up over the $257 million earned one year ago by predecessor Avengers: Infinity War.

I believe it will do that with more than $30 million to spare as it injects needed life into the movie business. As you can imagine, no other feature dared to premiere against Iron Man and his pals. The Curse of La Llorona should fall to second after a decent debut. Captain Marvel could be the beneficiary of the rare drive-in effect as the MCU flick should be paired with Endgame in multiple venues. This helped Black Panther last year when it dropped only 4% thanks to Infinity War. DC’s superhero tale Shazam! should dip to fourth with Breakthrough rounding out the top five.

And with that, my projections for a potentially historic weekend:

1. Avengers: Endgame

Predicted Gross: $289.6 million

2. The Curse of La Llorona

Predicted Gross: $10 million

3. Captain Marvel

Predicted Gross: $8.7 million

4. Shazam!

Predicted Gross: $7.4 million

5. Breakthrough

Predicted Gross: $6.3 million

Box Office Results (April 1921)

As mentioned, the Easter frame was hardly hopping as many moviegoers decided to save their cash for Endgame. The Curse of La Llorona, as expected, posted the lowest start ever for a Conjuring Cinematic Universe title. However, its $26.3 million haul did scare up more than my $20.1 million projection.

Shazam! dropped to second after two weeks in first with $16.4 million, ahead of my $14 million forecast. The total is $120 million.

Faith based drama Breakthrough was no Heaven Is for Real in third with $11.2 million from to Friday to Sunday and $14.7 million since its Wednesday premiere. That’s quite a bit under my respective expectations of $16.9 million and $22 million.

Captain Marvel had a remarkable increase from the previous weekend with $9.1 million for fourth place. That’s well above my $6 million estimate as the MCU behemoth reached $400 million domestically, right in time for her Endgame appearance.

Little rounded out the top five with $8.3 million (I said $7.8 million) for $29 million in two weeks.

Finally, the DisneyNature doc Penguins fell flat with just $2.2 million for 12th place and $3.2 million counting its Wednesday jumpstart. I was higher at $3.5 million and $5 million.

That does it for now, folks! Until next time…

April 19-21 Box Office Predictions

It’s Easter weekend at the box office and we have three new pictures opening. There’s The Darkness (The Curse of La Llorona), The Light (Breakthrough), and The Penguins (Penguins). Two of them will attempt to dislodge Shazam! from its two-week perch in the top spot. Yet this holiday frame will likely be known as “the one before Avengers: Endgame opened”. You can peruse my detailed prediction posts on the newcomers here:

https://toddmthatcher.com/2019/04/09/the-curse-of-la-llorona-box-office-prediction/

https://toddmthatcher.com/2019/04/09/breakthrough-box-office-prediction/

https://toddmthatcher.com/2019/04/10/penguins-box-office-prediction/

The Curse of La Llorona takes place in the Conjuring Cinematic Universe, but it hasn’t really been marketed heavily as such. Therefore I believe it will easily have the lowest debut of the franchise, but still manage to top the charts.

Breakthrough has the potential to do just that with faith-based crowds. I do question whether it can manage to achieve what Heaven Is for Real accomplished five Easter’s ago ($29 million for its five-day gross). Debuting on Wednesday, I’ll say mid teens for the traditional weekend and low 20s when factoring in the extra days.

Penguins is the latest DisneyNature venture. The latest efforts in the series have earned between $4-$5 million for their starts. This opens on Wednesday as well, so I’ll put it a touch under. My $3.5 million Friday to Sunday projection ($5 million five-day) puts this outside my top five.

Shazam! should slide to third after two weeks in first position with Little coming in fourth. As for the five-spot, I’m saying Captain Marvel. It should experience a smaller percentage decline than Hellboy and Dumbo. That could be good enough to take it from sixth to fifth before she joins her superhero pals next weekend in Endgame.

And with that, my take on the holiday weekend:

1. The Curse of La Llorona

Predicted Gross: $20.1 million

2. Breakthrough

Predicted Gross: $16.9 million (Friday to Sunday); $22 million (Wednesday to Sunday)

3. Shazam!

Predicted Gross: $14 million

4. Little

Predicted Gross: $7.8 million

5. Captain Marvel

Predicted Gross: $6 million

Box Office Results (April 1214)

As expected, Shazam! retained its perch on top with $24.4 million, a bit lower than my $28.2 million prediction. The DC tale is sniffing the century mark after ten days with $94 million.

The Regina Hall comedy Little led four newcomers in second with $15.4 million, managing to exceed my $14 million projection.

The story of the weekend was the pitiful performance of Hellboy. The comic book based reboot bombed with just $12 million in third, under my $17.4 million take. This potential franchise pretty much ended before it began.

Pet Sematary was fourth in its sophomore outing with $9.7 million (I said $10.5 million). Total is $40 million.

I incorrectly had Dumbo outside the top five and it made $9.4 million to bring its tally to $90 million.

College romance After was eighth and topped most estimates with $6 million. I was much lower at $3.7 million.

Finally, Laika Animation has its worst opening by a lot. Missing Link, despite positive reviews, couldn’t find an audience. It took in just $5.9 million for ninth. I was considerably higher at $11.7 million.

And that does it for now, folks! Until next time…

The Depths of Hellboy

Over the past year and change, the superhero genre has been flush with massive successes such as Black Panther, Avengers: Infinity War, Aquaman, Captain Marvel, and current box office champ Shazam!, which has dutifully met expectations. The upcoming Avengers: Endgame is looking to set the all time opening record in two weeks. Something was bound to eventually get lost in the shuffle and that turned out to be Hellboy this weekend.

The film rebooted the Dark Horse Comics franchise that debuted in 2004 with Guillermo del Toro behind the camera and Ron Perlman as the horn clad anti-hero. A 2008 sequel, Hellboy II: The Golden Army, built on the grosses of its predecessor.

Neil Marshall took over directorial duties for the new Hellboy with David Harbour of “Stranger Things” cast as the title character. All along the way, the marketing campaign seemed curiously muted. It was as if Lionsgate might have known they had a dog on their hands. And they did. The review embargo didn’t lift until late this week. Rotten Tomatoes has been ripe with bad critical reaction with a 15% score. CinemaScore audiences haven’t been kind either with a lowly C rating.

On Sunday, the initial results have Hellboy in third place with just $12 million. Not only is that behind the second frame of Shazam!, it’s after the debut of the Regina Hall comedy Little. To put that in perspective, the 2004 Hellboy made $23 million out of the gate. The Golden Army took in $34 million. For both of those films, the opening weekends represented a hefty chunk of the overall earnings. In the case of the second installment, it fell hard in its sophomore frame due to another comic boom sequel premiering called The Dark Knight. With its toxic word of mouth, I expect this version to tumble at least 60% in weekend #2 and probably more.

If there’s any silver lining for the studio, it’s that the reboot cost a reported $50 million. That’s certainly low on the scale for this genre. Yet we can be sure this iteration of the character is a one-off. And we’ve found out what the depths of Hellboy are on a financial level and it’s not pretty.

April 12-14 Box Office Predictions

A quartet of new titles attempt to knock critically acclaimed superhero Shaza! out of the top spot this weekend, but that looks to be a tall order. We have comic book franchise reboot Hellboy, Laika Animation’s Missing Link, Regina Hall comedy Little, and college set romance After. You can peruse my detailed prediction posts on each of them here:

https://toddmthatcher.com/2019/04/03/hellboy-box-office-prediction/

https://toddmthatcher.com/2019/04/05/missing-link-box-office-prediction/

https://toddmthatcher.com/2019/04/06/little-box-office-prediction/

https://toddmthatcher.com/2019/04/07/after-box-office-prediction/

There is a great deal of uncertainty with how the newbies will perform this weekend. It seems highly likely, on the other hand, that DC’s newest crime fighter will retain the top spot. After premiering right in line with expectations, I have Shaza! dipping in the mid to high 40s and comfortably staying first,

Hellboy is a known brand, but it’s been a decade since the character was onscreen. Buzz seems very muted, but I’ll still say a high teens opening should be enough to nab it the runner-up spot. I’m shaky on it though.

Little has breakout potential, but I’m not willing yet to predict high teens. My lower teens estimate puts it in third and that’s just ahead of Missing Link, which I’m projecting will hit the lower debut end of other material from its studio.

After is a real head scratcher. The novel it’s based on has its fans. It opens on the smallest number of screens for the debuts (about 2000). I’m going pretty low with $3.7 million and that’s well outside the top 5. Yet the potential for it to surprise is real.

Pet Sematary could fall from second to fifth in its sophomore frame with about a 50% dip. That’s pretty normal for horror pics.

And with that, my take on the weekend ahead:

1. Shazam!

Predicted Gross: $28.2 million

2. Hellboy

Predicted Gross: $17.4 million

3. Little

Predicted Gross: $14 million

4. Missing Link

Predicted Gross: $11.7 million

5. Pet Sematary

Predicted Gross: $10.5 million

Box Office Results (April 57)

As mentioned, DC had a nice weekend as Shazamhit its mark with $53.5 million, just ahead of my $52.5 million take. Sporting solid reviews, it should make a sizable chunk of change before The Avengers roll in at month’s end.

Pet Sematary posted a decent start in second with $24.5 million. It also had critical stamp of approval. The Stephen King adaptation fell quite a bit shy of my generous $34.7 million prediction.

The middling news for Dumbo continued. After a lackluster start, the elephant tale was third in weekend #2 with $18.2 million. My estimate flew higher at $22.3 million. The two-week tally sits at $76 million.

Us was fourth with $13.7 million in its third outing, falling behind my expectation of $16.6 million. However, the $20 million horror pic has amassed $152 million thus far.

Captain Marvel rounded out the top five with $12.4 million (I said $12.2 million) for $373 million overall.

Finally, the civil rights drama The Best of Enemies underwhelmed in sixth with just $4.4 million compared to my $5.9 million forecast.

And that does it for now, folks! Until next time…

Little Box Office Prediction

Borrowing its plot themes from comedies such as Big and 13 Going on 30, the Will Packer produced pic Little debuts next weekend. Regina Hall stars as an overworked tech mogul who’s transformed into a teen version of herself. That 13-year-old self is played by Marsai Martin (of TV’s “Black-ish”) and the young actress holds an executive producer credit here (making her the youngest person ever to do so). Tina Gordon directs and Issa Rae, Justin Hartley, and Rachel Dratch costar.

Mr. Packer’s previous studio efforts like Girls Trip have turned into profitable ventures. Little hopes to bring in a sizable African-American audience and the chances of this over performing are real.

A gross in the mid to high teens is certainly feasible, but I’ll project low teens is where this ends up.

Little opening weekend prediction: $14 million

For my Hellboy prediction, click here:

https://toddmthatcher.com/2019/04/03/hellboy-box-office-prediction/

For my Missing Link prediction, click here:

https://toddmthatcher.com/2019/04/05/missing-link-box-office-prediction/

For my After prediction, click here:

https://toddmthatcher.com/2019/04/07/after-box-office-prediction/