Opening next week, Crazy Rich Asians has the potential to be a late summer sleeper hit. Based on a bestseller by Kevin Kwan, the romantic comedy is said to be a crowd pleaser. Critics have taken notice. The film stands at 100% currently on Rotten Tomatoes. That’s a far cry from previous directorial efforts from Jon M. Chu, who made G.I. Joe: Retaliation and Jem and the Holograms.
If this picture manages to be a success, could Oscar voters take notice of the first Asian-American led studio effort in a quarter century (since The Joy Luck Club)? That will depend on competition. The only race I see where this could possibly be included is Best Adapted Screenplay.
Last year, the competition in that particular race was lighter than usual. That may not be the case this year with potential contenders like BlacKkKlansman, If Beale Street Could Talk, Widows, First Man, A Star is Born, Beautiful Boy, and Boy, Erased. However, if some of those titles don’t match expectations (which is often the case), Crazy Rich Asians could make a play.
Three new films open this Halloween weekend and I have every one of them debuting to below $10 million. They are: Bradley Cooper drama Burnt, zombie comedy Scouts Guide to the Zombie Apocalypse, and Sandra Bullock political comedy/drama Our Brand Is Crisis. You can peruse my detailed individual prediction posts on each here:
After the downright embarrassing performances of some of last week’s newbies (much more on that below), I’m not even supremely confident that putting each of these new entries in the $7-9 million range is correct, but we shall see.
**blogger’s update: due to the previously unknown knowledge that Scouts Guide is only opening on 1500 screens, I am downgrading my $8 million estimate to just $4.2 million
As for the top spot, it could continue to be a battle between The Martian and Goosebumps and my estimates reflect a photo finish. Bridge of Spies, in its third weekend, should continue its small declines from week to week.
And with that, we’ll do a top five projections for what should be a sluggish frame before Spectre and The Peanuts Movie roll out the following weekend:
Goosebumps
Predicted Gross: $11.2 million (representing a drop of 28%)
2. The Martian
Predicted Gross: $10.8 million (representing a drop of 31%)
3. Burnt
Predicted Gross: $8.9 million
4. Bridge of Spies
Predicted Gross: $8.1 million (representing a drop of 29%)
5. Our Brand Is Crisis
Predicted Gross: $7.8 million
Box Office Results (October 23-25)
Well, I thought it might be an unpredictable weekend and was it ever! Not too often that my #1 pick comes in seventh and my #4 pick finishes on top, but that’s exactly what happened.
Ridley Scott’s The Martian climbed back into the #1 position with $15.7 million, ahead of my $12.5M projection to bring its fine total to $166M in four weeks.
Last weekend’s champ Goosebumps fell to second with $15.5 million, under my $17.8M estimate for a two week tally of $43M. As mentioned above, I expect this and The Martian to duke it out for box office supremacy once again this weekend.
Bridge of Spies was third in weekend two with $11.3 million, on target with my $11.9M projection for a $32M total.
The first newcomer of five lackluster debuts belonged to Vin Diesel’s The Last Witch Hunter, taking in just $10.8 million compared to my $15.8M prediction. Poor reviews and a blah marketing campaign didn’t help.
Animated holdover Hotel Transylvania 2 was fifth with $8.8 million (I said $7.6M) for a current $148M haul.
In sixth was Paranormal Activity: The Ghost Dimension with $8 million (as opposed to my $9.7M projection). The latest and reportedly final entry in the franchise went out with a whimper, partly due to its low number of screens due to controversy about it debuting on VOD in just two weeks. This caused several theater chains to boycott it. While this opening is certainly soft, it is worth noting that it had the highest per screen average of anything in the top ten.
The big surprise of the weekend was the performance of Danny Boyle’s Steve Jobs, which came with sizzling Oscar buzz. I predicted it would win the weekend with $19.6 million, but it stumbled with a seventh place showing at $7.1 million – obviously way less than expected. Jobs will hope for small declines over subsequent frames as the studio hopes it can possibly play well into awards season.
Guillermo del Toro’s dud Crimson Peak was eighth in its sophomore frame with $5.6 million (I said $6.1M) for a lackluster $22M gross.
Positions nine and ten belonged to holdovers that I didn’t predict would be there – The Intern with $3.7 million and Sicario with $2.8 million. Their respective grosses stand at $64 and $39M.
That’s because two other new flicks had disastrous debuts. Bill Murray’s critically reviled Rock the Kasbah made just $1.4 million compared to my extremely generous $7.8M estimate and the live-action version of 80s cartoon Jem and the Holograms posted a pathetic $1.3 million (I said $4.1M). That’s good for respective 13th and 15th position debuts. Ouch.
And that’s all for now, my friends! Until next time…
It’s an extremely busy weekend at the box office as five new titles open up: the wide release of the acclaimed Steve Jobs, Vin Diesel’s The Last Witch Hunter, sixth franchise entry Paranormal Activity: The Ghost Dimension, Bill Murray comedy Rock the Kasbah, and 80s cartoon live-action adaptation Jem and the Holograms. You can read my detailed prediction posts on each of them here:
With the quintet of newbies premiering, it’s creating some real unpredictability as to what will come out on top, especially considering the fact that current champ Goosebumps could see a minimal decline in its second weekend due to the Halloween frame.
I’m going with Steve Jobs and its hot Oscar buzz coming out on top, but it could certainly debut a little lower than my estimate with meager drop-offs in subsequent weekends. The Last Witch Hunter could certainly over perform, though it appears unlikely Paranormal Activity has any shot at the top of the charts due to its lower theater count (my individual post on it explains further). Kasbah and Jem seem likely for single digit debuts outside the top five.
As for other holdovers, look for Bridge of Spies to have the tiniest decline of all unless Goosebumps holds up even better than my forecast. Guillermo del Toro’s Crimson Peak is likely to have the worst sophomore decline after its lackluster opening.
And with that, on a supremely unpredictable weekend, my estimates for the top ten:
Steve Jobs
Predicted Gross: $19.6 million
2. Goosebumps
Predicted Gross: $17.8 million (representing a drop of 25%)
3. The Last Witch Hunter
Predicted Gross: $15.8 million
4. The Martian
Predicted Gross: $12.5 million (representing a drop of 41%)
5. Bridge of Spies
Predicted Gross: $11.9 million (representing a drop of 22%)
6. Paranormal Activity: The Ghost Dimension
Predicted Gross: $9.7 million
7. Rock the Kasbah
Predicted Gross: $7.8 million
8. Hotel Transylvania 2
Predicted Gross: $7.6 million (representing a drop of 39%)
9. Crimson Peak
Predicted Gross: $6.1 million (representing a drop of 53%)
10. Jem and the Holograms
Predicted Gross: $4.1 million
Box Office Results (October 16-18)
Kid friendly Goosebumps managed to knock The Martian off its two week perch on top as it grossed a solid $23.6 million, beyond my $19.4M projection. As mentioned, this should hold up well in weekend #2.
The Martian slipped to second with $21.3 million, a bit under my $24.6M forecast for a terrific three week total of $143M.
Landing in third was Steven Spielberg’s acclaimed Bridge of Spies, posting an OK $15.3 million (compared to my $21.2M estimate). The good news is that Spies should perform well throughout the fall with its own Academy Award buzz going for it.
Crimson Peak flopped in fourth place with just $13.1 million compared to my $15.8M prediction. This one more or less got lost in the shuffle and represents a disappointment for director Guillermo del Toro.
Hotel Transylvania 2 was fifth with $12.6 million, lower than my $16M projection and its total is at $136M.
Languishing in sixth is the bomb Pan with $5.8 million in its second weekend (I said $6.8M). Its embarrassing two week haul is at $25M.
Finally, faith based football drama Woodlawn debuted in ninth (as I predicted) with $4 million, right in line with my $4.3M estimate.
And that’ll do it for now, folks! Until next time…
Next weekend at the box office, we will finally get the answer to the following question: how much has America been clamoring for a Jem and the Holograms movie adaptation? The answer, I suspect, is not much.
Based on the 1980s animated TV series, Jem is a music infused fantasy starring mostly relative unknowns such as Aubrey Peeples (Jem), Stefanie Scott, and Hayley Kiyoko. Juliette Lewis figures into the mix somehow, too. The pic looks to bring in a younger female audience, but it’s unlikely they remember anything about the cartoon from 30 years ago.
Jem‘s saving grace is its teeny $5 million budget and at least Universal Pictures shouldn’t see much of a loss here. However, I’m skeptical it grosses even that small budget during its first weekend out. With five films opening wide next weekend, I anticipate this finishing last among them.
Jem and the Holograms opening weekend prediction: $4.1 million
For my The Last Witch Hunter prediction, click here:
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