The First Purge Box Office Prediction

The fourth entry in a heavily profitable franchise, The First Purge invades theaters on July 4th. Blumhouse’s action horror series is (as the title suggests) a prequel that shows how all the purgin’ began. This is the first Purge pic not directed by James DeMonaco (though he wrote it) and Gerard McMurray takes over behind the camera. Cast members include Y’Lan Noel, Lex Scott Davis, Joivan Wade, Luna Lauren Velez, and Marisa Tomei.

As with most Blumhouse titles, this franchise has been a low-budget exercise with pleasing returns. 2013’s The Purge opened to $34 million with a $64 eventual domestic gross. 2014’s The Purge: Anarchy made $29.8 million out of the gate and $71 million overall. 2016’s The Purge: Election Year took off with $31.5 million over its three-day July 1-3 debut with $36.1 million when counting its July 4th gross. The total domestic gross was $79 million. Interestingly, each series feature has made more than the one before it in terms of eventual haul.

The First Purge gets a two-day jump on Ant-Man and the Wasp by rolling out on Wednesday. I don’t see any reason why its box office fireworks would simmer down. Considering its five-day premiere, the traditional weekend gross should be in the low to mid 20s with a high 20s or low 30s take when accounting for Wednesday and Thursday.

The First Purge opening weekend prediction: $22.8 million (Friday to Sunday), $31.4 million (Wednesday to Sunday)

For my Ant-Man and the Wasp prediction, click here:

https://toddmthatcher.com/2018/06/26/ant-man-and-the-wasp-box-office-prediction/

Hereditary Box Office Prediction

The horror thriller Hereditary generated a lot of buzz when it premiered at the Sundance Film Festival way back in January and A24 unleashes it to audiences next weekend. Marking the directorial debut of Ari Aster, early reviews suggest a highly effective and scary experience. Its Rotten Tomatoes score is currently 100% (never a bad selling point for TV spots). Toni Collette stars alongside Alex Wolff, Gabriel Byrne, Milly Shapiro, and Ann Dowd.

This particular genre is often the hardest to predict as horror movies can vastly over or under perform. It’s also perhaps the genre where reviews truly don’t mean a lot. For instance, 2016’s The Witch and last year’s It Comes at Night both had critics on their side in a major way. Their respective debuts were only $8.8 million and $5.9 million (with It Comes at Night being released on the same June weekend as this is). On the other hand, something like A Quiet Place took in $50 million for its start just a few weeks ago.

So what’s a prognosticator like me to do? I’ll admit that this is a tough one and I foresee a wide range for the opening of Hereditary. It won’t come anywhere near the earnings of A Quiet Place, but debuting around $20 million wouldn’t shock me. The problem is that if it fell to high single digits or low double digits, that wouldn’t really shock me either.

Fair warning: this is an estimate that may fluctuate during the next nine days. For the time being, I’ll say Hereditary posts an opening in the low double digits to possibly low teens as it will hope to leg out decently based on buzz in subsequent frames.

Hereditary opening weekend prediction: $10.2 million

For my Ocean’s 8 prediction, click here:

https://toddmthatcher.com/2018/05/30/oceans-8-box-office-prediction/

For my Hotel Artemis prediction, click here:

https://toddmthatcher.com/2018/05/30/hotel-artemis-box-office-prediction/

Upgrade Box Office Prediction

Blumhouse Productions is out with its latest low-budget flick that hopes to generate high dollar figures when Upgrade debuts next weekend. The sci-fi horror revenge pic comes from director Leigh Whannell, best known for his involvement in the Insidious franchise (including directing its third chapter). Logan Marshall-Green, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Harrison Gilbertson are among the cast. Early reviews have been decent as it currently stands at 73% on Rotten Tomatoes.

Upgrade is slated to open on a rather low 1400 screens and that will limit its potential. I would not anticipate this coming anywhere near the massive successes that Jason Blum and his studio have achieved with titles like the aforementioned Get Out, Split, or Happy Death Day. Instead it appears destined to premiere similar to BH Tilt’s lesser offerings like The Belko Experiment, The Green Inferno, or Incarnate – none of which managed to clear $5 million for their starts.

Upgrade opening weekend prediction: $2.8 million

For my Action Point prediction, click here:

https://toddmthatcher.com/2018/05/23/action-point-box-office-prediction/

For my Adrift prediction, click here:

https://toddmthatcher.com/2018/05/24/adrift-box-office-prediction/

Bad Samaritan Box Office Prediction

The horror thriller Bad Samaritan arrives in theaters next weekend and it seems to be flying pretty far under the radar. Dean Devlin directs his sophomore pic, but he’s been no stranger to audiences for decades. He was the producing partner of Roland Emmerich and was behind the scenes with efforts including Stargate, Independence Day, and the unfortunate 1998 version of Godzilla. Just last year, he put out his debut – disaster flick Geostorm. That mega-budgeted effort took in a weak $33 million domestically. Compared to what I expect Samaritan to do, Geostorm might be considered a blockbuster.

David Tennant, Robert Sheehan, Carlito Olivero, and Kerry Condon are among the cast members in the home invasion tale that turns into a fright fest. Genre fans have had their fix as of late with A Quiet Place and Truth or Dare.

Samaritan is slated to open on roughly 1800 screens, which is actually higher than Overboard or Tully (the two features opening on the same day). Even with more showings, I’ll project this premieres third of the three new releases in theaters that should be a quiet place of their own.

Bad Samaritan opening weekend prediction: $2.1 million

For my Overboard prediction, click here:

Overboard Box Office Prediction

For my Tully prediction, click here:

Tully Box Office Prediction

Truth or Dare Box Office Prediction

Blumhouse Productions and Universal Pictures are hopeful horror fans will be game for Truth or Dare next weekend. Debuting on Friday the 13th, the film puts a scary spin on the time honored contest that we all familiarized ourselves with in our teens. That’s the target audience that it wishes to reach. Jeff Wadlow, who directed KickAss 2, is behind the camera with a cast including Lucy Hale, Tyler Posey, Violett Beane, Hayden Szeto, and Landon Liboiron.

Originally scheduled to premiere on April 27, the pic wisely moved off that weekend when Iron Man, Black Panther, and other Avengers claimed it. However, the current release date poses its own problems as fellow genre title A Quiet Place will be in its sophomore frame and likely still making noise.

That said, Blumhouse has a knack for turning low-budget fright fests into hits. They’ve just come off a banner 2017 that included Split, Get Out, and Happy Death Day. I don’t, however, feel Truth or Dare will manage that trio’s grosses. I’ll estimate a debut in the mid teens range.

Truth or Dare opening weekend prediction: $16.7 million

For my Rampage prediction, click here:

https://toddmthatcher.com/2018/04/03/rampage-box-office-prediction/

A Quiet Place Box Office Prediction

Next weekend, A Quiet Place looks to make a lot of noise at the box office and early indications are that it may well succeed. The horror pic comes from John Krasinski, best known to many as Jim from “The Office”. The director stars alongside his real life spouse Emily Blunt with Millicent Simmonds and Noah Jupe playing their children. The foursome play a family trying desperately to survive in a world terrorized by creatures that attack if you make a sound.

The Paramount release garnered significant buzz when it screened at the South by Southwest Festival earlier this year. Krasinski’s previous directorial outing, comedic drama 2016’s The Hollars, made little impression with moviegoers. Look for his career behind the camera to be on the upswing following this. Critical praise has been vocal and it’s currently at 100% on Rotten Tomatoes. The creepy and nearly silent trailers are effective and the marketplace seems primed for a hit in the genre.

Add all that up and I believe the opening for Quiet will be anything but. I could see this debuting between the $26 million achieved by 2016’s Don’t Breathe and the $33 million haul of last year’s Get Out.

A Quiet Place opening weekend prediction: $31.2 million

For my Blockers prediction, click here:

https://toddmthatcher.com/2018/03/28/blockers-box-office-prediction/

For my The Miracle Season prediction, click here:

https://toddmthatcher.com/2018/03/30/the-miracle-season-box-office-prediction/

For my Chappaquiddick prediction, click here:

https://toddmthatcher.com/2018/03/30/chappaquiddick-box-office-prediction/

The Strangers: Prey at Night Box Office Prediction

It’s been nearly a decade since Liv Tyler and Scott Speedman were terrorized by sadistic home invaders in The Strangers. The horror flick turned into an unexpected hit early in the summer of 2008 with a $20 million opening and $52 million overall domestic gross.

With a new cast and director in tow, long gestating sequel The Strangers: Prey at Night enters theaters next weekend. Johannes Roberts, who directed his own surprise hit 47 Meters Down just last summer, is behind the camera with a cast led by Christina Hendricks and Martin Henderson.

The question here is rather simple: will audiences have enough of a memory or fondness for the original to turn up? The horror genre has certainly seen its share of impressive performers lately and it could potentially fill the market niche.

That said, I’m skeptical. I’ll estimate that Prey earns less than half of what its predecessor accomplished some 10 years ago.

The Strangers: Prey at Night opening weekend prediction: $7.9 million

For my A Wrinkle in Time prediction, click here:

A Wrinkle in Time Box Office Prediction

For my The Hurricane Heist prediction, click here:

The Hurricane Heist Box Office Prediction

For my Gringo prediction, click here:

Gringo Box Office Prediction

Winchester Box Office Prediction

Blogger’s Note (01/31): I am revisiting my Winchester prediction from $14.1 million to $9.1 million

Helen Mirren goes into horror mode next weekend with the release of Winchester. The supernatural period piece comes from Michael and Peter Spierig, directors of Daybreakers and last year’s Jigsaw. Costars include Jason Clarke, Angus Sampson, and Sarah Snook.

Subtitled The House that Ghosts Built, the Lionsgate release is hoping to bring in genre fans. Horror pics have experienced a good run over the last several months and that could propel this to a more than anticipated debut.

That said, while there’s no competition opening against it, there is a certain football game between New England and Philadelphia on Sunday. The Super Bowl weekend is typically not a robust one at the box office as February heavy hitters wait in the wings.

I’ll project a low to mid teens debut.

Winchester opening weekend prediction: $9.1 million

Happy Death Day Movie Review

Happy Death Day begins with a universal disruption. Not the world suffering a catastrophe or anything of that sort, but the actual Universal logo repeating itself three times. It’s a signal of events to come in this horror version of Groundhog Day from the Blumhouse studio, which specializes in bargain basement budgeted genre pics.

The world as a whole may not be experiencing a crisis, but college student Tree (Jessica Rothe) sure is. Her birthday begins as many do for undergraduates. She wakes up in the dorm room of Carter (Israel Broussard) after a drunken night out. Not remembering the previous evening’s events, Tree makes a hasty exit complete with shame walking. She attends class where we learn she’s carrying on an affair with her professor. Tree doesn’t really gel with her sorority sisters, including her kindly roommate (Ruby Modine).

In fact, unlike most of the heroines in slasher flicks, Tree is a pretty unpleasant person. And she’s not that innocent. So I’ll give a bit of credit to screenwriter Scott Lobdell for changing that up, even if it makes her a smidge tougher to root for. When Tree goes out for another night of frivolity, she’s stalked and stabbed by a figure donning the mask of the university’s mascot.

And then… she wakes up on her birthday again nursing a hangover in Carter’s dorm room. Unlike Bill Murray rising to the sounds of Sonny and Cher, she repeats her day less than 20 times as she tries to figure out who’s knocking her off. Along the way, we learn some of the root causes of her unpleasantness. She’s mourning the loss of her mom for one. That death factors into the mix.

Happy Death Day has a sense of humor, which is often a good thing. Groundhog Day is mentioned as it would seem foolish not to (the title has become synonymous with anything repeating itself). Rothe is convincing as the bratty coed. Director Christopher B. Landon employs a handful of effective jump scares. The 90 minute runtime is a wise choice as the concept may not be able to sustain much more.

This is an easy and brisk watch. The PG-13 rating decision is a curious one and this may have been better served with more of the gore and aforementioned frivolity actually on display. Happy Death Day probably won’t stick in your memory for long, but it’s not a complete disruption of your time.

**1/2 (out of four)

Insidious: The Last Key Box Office Prediction

The first new wide release of 2018 is out next Friday when Insidious: The Last Key enters theaters. This is the fourth chapter in the franchise that began in 2011. Like Chapter 3, it’s a prequel to the events of the first two. In other words, no Patrick Wilson or Rose Byrne (the stars of the originals). James Wan, director and 1 and 2, produces with Adam Robitel behind the camera. Leigh Whannell, who’s served as writer for all of them, costars along with Lin Shaye, Angus Sampson, Josh Stewart, and Bruce Davison.

One factor that could assist The Last Key is the absence of horror flicks in the marketplace at the moment. That said, this franchise has been losing its luster. The 2011 original debuted to $13 million but legged out very nicely for its genre with an eventual $54 million gross. The 2013 sequel was the pinnacle with a terrific $40 million opening weekend and $83 million total tally. Chapter 3 in 2015 premiered to $22 million, but ended up as the lowest earner of the series with $52 million. 

I don’t see a compelling reason why part 4 will rebound. For comparison sake, I could see this performing similarly to 2014’s Paranormal Activity: The Marked Ones, which opened in the first weekend of January to just over $18 million. Like this, that was an entry in a franchise whose steam had dissipated. That number seems to be where Key fits best.

Insidious: The Last Key opening weekend prediction: $18.6 million