To generously take a bowl is half super approach, Jerry Seinfeld’s Unfrosted features stand-up Kyle Dunnigan doing a pretty killer Walter Cronkite impression. His anchor recounts the news with trademark authority followed by darkly amusing off the air grumblings about his love life and alcoholism. Later on, Dunnigan follows up with an impressive Johnny Carson takeoff. There’s lots of comedians and comedic performers in the legendary Mr. Seinfeld’s directorial debut for Netflix. Most of them don’t get the chance to nail their brief screen time like Mr. Dunnigan. A lot of Unfrosted, a mostly fictional account of how Pop-Tarts came to be, consists of stale humor with too many subplots competing against one another.
Even 96 minutes feels long since there’s barely enough witty material for the 22 minutes Jerry used to work in. He plays Bob Cabana, a high level exec at Kellogg’s in 1963. This is one of those screenplays (by Seinfeld and his frequent collaborators Spike Feresten, Andy Robin, and Barry Marder) that constantly reminds us it’s set during that decade in increasingly lame ways. Along with his boss Edsel Kellogg III (Jim Gaffigan) and Melissa McCarthy’s NASA scientist turned cereal conglomerate employee, they are in a race to produce the best toasted pastry treat. In Battle Creek, Michigan, the combat lines are drawn with their rival Post led by socialite Marjorie Post (Amy Schumer). Such lines are not so subtly tied to another race – the space one – of that era.
Rhythms of Unfrosted becomes familiar in short order – a joke or two that work about a given subplot (like the correlation with the nation’s trip to the moon) that get overused swiftly. There’s bursts of inspiration like Dunnigan’s grousing. Bill Burr’s take on JFK is also a delight. Most of the time I wasn’t blown away by what else the overfilled screenplay had to say.
Since this is Seinfeld we’re talking about, there’s lots of funny people popping in for a day or two on the set. Hugh Grant is the very real Thurl Ravenscroft, a true Shakespearean thespian who voiced Tony the Tiger. The Kellogg gang recruits a hodgepodge of kitschy historical figures including fitness guru Jack LaLanne (James Marsden), Sea Monkeys maker and maybe Nazi Harold von Braunhut (Thomas Lennon), and Chef Boy Ardee (Bobby Moynihan) to develop the product. I could go on and on. Mixing all these talents together is bound to produce some amusing highlights and it does on occasion, but not nearly enough. Sometimes the satire totally misses like when it attempts to connect a mascot uprising to January 6th.
A lot of Unfrosted probably sounded better while Seinfeld and crew were discussing it over Zoom. Most of it might produce more guffaws if its Cronkite impersonator were handling the delivery.
You might be familiar with his TV work, but Jerry Seinfeld’s cinematic output is limited to the 2002 doc Comedian and 2007’s animated Bee Movie. He makes his directorial debut and stars in Unfrosted, which loosely tells the story of how Pop-Tarts came into our world. The cast is an impressive mix of comedic talents including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, and many more that are tagged in this write-up.
Premiering on Netflix this weekend, reviews are finally popping up. The late embargo is explained by the troubling 18% Rotten Tomatoes score. Indicating a rare misfire for the small screen legend, this big screen product origin tale (a popular of genre lately) was never seen as an Oscar player. Yet considering the talent onboard, Golden Globe possibilities in the Musical/Comedy derbies seemed possible. Those appear to be toast. My Oscar Prediction posts will continue…
As I do every summer on the blog, I am looking back at the cinematic seasons of 30, 20, and 10 years ago and recounting the top ten hits, other notable pics, and some misfires. A week ago, I covered the summer of 1990 (when we all were “ghosted”). If you missed it, you can peruse it here:
Today brings us to the dawn of the new century. What struck me is that there weren’t a whole lot of outright flops, but the ones that were are rather significant bombs. Let’s take a trip down memory lane of 2000 and were we not entertained?!?!
10. The Patriot
Domestic Gross: $113 million
Mel Gibson and Heath Ledger teamed up with disaster flick specialist Roland Emmerich for this Revolutionary War era drama that managed to just achieve blockbuster status and barely top its reported $110 million budget stateside.
9. Big Momma’s House
Domestic Gross: $117 million
Negative reviews couldn’t prevent this Martin Lawrence comedy from nearly quadrupling its $30 million budget and spawning two eventual sequels. 30% also happens to be its Rotten Tomatoes score.
8. Nutty Professor II: The Klumps
Domestic Gross: $123 million
Eddie Murphy’s sequel to his 1996 hit certainly didn’t get the reviews of its predecessor, but it fell only $5 million short of the domestic gross of part 1 and introduced superstar Janet Jackson as his new love interest. Part 2 also greatly expanded Eddie’s work as other members of the Klump brood. As you can see from numbers 8 and 9, it was a big summer for comedians in fat suits.
7. Dinosaur
Domestic Gross: $137 million
The prehistoric Disney animated adventure is not one of their most talked about titles in recent decades, but it was still a profitable venture that grossed nearly $350 million worldwide.
6. What Lies Beneath
Domestic Gross: $155 million
Despite mixed reviews, Robert Zemeckis’s Hitchcockian thriller starring Harrison Ford and Michelle Pfeiffer landed big with audiences. Its filming schedule is a memorable one. Zemeckis was shooting Cast Away with Tom Hanks and there was a long break in filming so its star could shed weight and grow his long beard. It was enough time for the director to fit in Beneath.
5. Scary Movie
Domestic Gross: $157 million
The summer’s biggest comedy was a Scream spoof from filmmaker Keenan Ivory Wayans. Shot for less than $20 million, it spawned four sequels and became its own franchise.
4. X-Men
Domestic Gross: $157 million
I recently wrote about the 20th anniversary of X-Men here:
That post talks about its significant impact on the comic book genre that has dominated the 21st century.
3. The Perfect Storm
Domestic Gross: $182 million
Wolfgang Peterson’s fact based disaster drama with George Clooney and Mark Wahlberg was not much of a hit with critics, but crowds were swept up in the waves.
2. Gladiator
Domestic Gross: $187 million
Ridley Scott’s historical action drama kicked off summer 2000 and made a global superstar out of Russell Crowe and provided a juicy supporting part for Joaquin Phoenix. The film became an Oscar darling – winning Best Picture and Crowe taking Best Actor. This is the rare summer popcorn pic that achieved awards glory.
1. Mission: Impossible 2
Domestic Gross: $215 million
This sequel cruised to the top spot of earners for the season. Now that there’s been six editions in the franchise, this John Woo directed experience is generally (and rightfully) considered the weakest of the bunch. Yet that didn’t prevent huge grosses.
And now for some other notable features:
Chicken Run
Domestic Gross: $106 million
This still stands as the highest grossing stop-motion animated feature of all time and it doubled its budget domestically. A sequel is in development, but it was recently announced that lead voice Mel Gibson will not be part of the proceedings.
Gone in 60 Seconds
Domestic Gross: $101 million
Despite poor reviews, Nicolas Cage and Angelina Jolie’s remake of the 1970s heist pic still zoomed (barely) past $100 million and was a solid performer overseas.
Me, Myself & Irene
Domestic Gross: $90 million
The Farrelly Brothers reunited with their Dumb and Dumber star Jim Carrey for this comedy that earned mixed reaction. This was nowhere near the hit that the brothers had two years earlier with their runaway success There’s Something About Mary, but it still made money.
Space Cowboys
Domestic Gross: $90 million
Clint Eastwood guided this “old guys in space” tale alongside Tommy Lee Jones to a very respectable gross and decent critical reaction.
Hollow Man
Domestic Gross: $73 million
Paul Verhoeven’s take on the H.G. Wells novel starred Kevin Bacon and earned a Visual Effects Oscar nomination (losing to Gladiator). While it didn’t make its budget back stateside, it ended up doubling its price tag when factoring in foreign markets. A direct to video sequel followed.
Shaft
Domestic Gross: $70 million
Samuel L. Jackson took over the iconic private dick role from Richard Roundtree (who costarred here) in this sequel from the late John Singleton. Christian Bale memorably plays a villain here. Another sequel followed in 2019 and it was an outright flop.
Bring It On
Domestic Gross: $68 million
Made for only $11 million, this teen cheerleading comedy was an unexpected hit that gave Kirsten Dunst and Gabrielle Union a boost in their careers. Five direct to video sequels followed as well as a stage musical.
The Cell
Domestic Gross: $61 million
Despite so-so reviews, this twisty supernatural thriller with Jennifer Lopez easily topped its $33 million budget. It has continued to have ardent admirers including the late Roger Ebert, who awarded it four stars.
Coyote Ugly
Domestic Gross: $60 million
This tale about saloon life with Piper Perabo and John Goodman managed to take in over $100 million worldwide against a $45 million budget and has become a cult favorite since.
The Original Kings of Comedy
Domestic Gross: $38 million
A stand-up comedy pic grossing this much in theaters is notable. Spike Lee directed Bernie Mac, Steve Harvey, D.L. Hughley, and Cedric the Entertainer and audiences turned out.
As I mentioned, the total bombs aren’t plentiful here. However, they’re notable:
The Adventures of Rocky and Bullwinkle
Domestic Gross: $26 million
A pet project of Robert De Niro, this loose take on the 1960s animated series grossed a third of its budget domestically and was quickly forgotten.
Titan A.E.
Domestic Gross: $22 million
20th Century Fox had a big failure here at the start of the 21st century with this animated sci-fi tale with Matt Damon as a leading voice. The price tag was reportedly around $90 million and it made just $36 million worldwide.
Battlefield Earth
Domestic Gross: $21 million
Based on a work from Scientology founder L. Ron Hubbard, audiences and critics savaged this sci-fi tale with John Travolta. It won a then record 7 Golden Raspberry Awards and was mocked relentlessly for its poor quality.
And that does it, folks! I’ll have 2010 recounted on the blog in the coming days…
Paul Schrader’s First Reformed premiered at the Venice Film Festival last fall and it opens domestically in limited fashion tomorrow. The drama casts Ethan Hawke as a pastor grieving the death of his son in Iraq who becomes politically active in various matters. Costars include Amanda Seyfried and Cedric the Entertainer (who goes by Cedric Kyles in this particular case). Reviews out of Italy were encouraging and as more critical notices have come out in recent days, the picture now stands at 98% on Rotten Tomatoes.
Schrader has had a decades long career that includes serving as screenwriter for classics like Martin Scorsese’s Taxi Driver and Raging Bull and directing features including American Gigolo, Light Sleeper, and Affliction. Based on the buzz prior to its release tomorrow, Reformed stands as one of the filmmaker’s most acclaimed works.
Could Academy voters take notice? Distributor A24 certainly has it work cut out to keep it fresh in the minds of voters later this year. That said, praise has been effusive for Mr. Hawke and the studio could mount a strong campaign for him. If so, it would mark the actor’s second nomination after receiving a Supporting Actor nod in 2001 for Training Day.
John Hamburg’s WhyHim? borrows a bit from the MeettheParents formula and no wonder because it was Hamburg who wrote that picture. He also cowrote that blockbuster’s two sequels, which dwindled in quality with each entry. Him? keeps the downward spiral going. That’s a shame because Mr. Hamburg’s two previous efforts behind the camera, AlongCamePolly and ILoveYou, Man, were both pretty decent. This one never finds its rhythm.
Bryan Cranston is middle class Michigan man Ned Fleming, who travels with his wife (Megan Mullaly) and teenage son (Griffin Gluck) to visit college age daughter Stephanie (Zoey Deutch) over the Christmas holiday. She’s got a new serious boyfriend in the form of Laird Mayhew (James Franco). He’s a super eccentric and ultra foul-mouthed tech gazillionaire with attachment issues. Naturally (and totally understandably), Ned doesn’t approve of the situation.
WhyHim? is a cartoon with a hard R rating. There’s drug humor, toilet gags, and lots of sex talk. It’s nothing we haven’t seen before save for a gag involving a moose encased in urine (first time writing that sentence!). Franco is a performer that can be solid and also grating and the latter applies here. Cranston is a fantastic actor saddled with the straight man role. Part of the problem is I think we’re supposed to sympathize with Laird, but he’s such a bizarrely creepy dude that we never really do. The rare laughs come from supporting players. Keegan-Michael Key has a moment or two as Laird’s sidekick, as does Kaley Cuoco doing voiceover work as a Siri like assistant who watches all.
Overall, however, this is just a substandard example of a storyline we’ve seen done better… and from the same guy no less.
Audiences looking for laughs over the holidays have an option with WhyHim?, the latest comedy from John Hamburg, director of AlongCamePolly and ILoveYou, Man. The pic casts James Franco as an eccentric tech billionaire who doesn’t meet the approval of his fiancée’s pop Bryan Cranston. Zoey Deutch, Megan Mullaly, Griffin Gluck, and Keegan-Michael Key costar.
Him opens on Friday the 23rd, unlike three other big releases that debut on Wednesday, so my estimate is a simple four-day here. This could benefit from being the only new comedy out on a packed Christmas weekend (OfficeChristmasParty will be in its third weekend).
That said, reviews have been rather weak as it stands at 42% on Rotten Tomatoes. Last year, Daddy’sHome cleaned up on the festive weekend with nearly $40 million out of the gate. Yet that one had the more bankable Will Ferrell and Mark Wahlberg. WhyHim? might be lucky to do a bit over a third of that for its start.
WhyHim? opening weekend prediction: $13.2 million (Friday to Monday)
It was a good day for Ice Cube in 2002 when Barbershop debuted to $20.6 million with an eventual $75M domestic gross. It was another good day when its sequel Barbershop 2: Back in Business opened with $24.2 million and a $65M overall haul.
Twelve years later, Barbershop: The Next Cut marks the third entry in the franchise with Mr. Cube returning alongside series regulars Cedric the Entertainer, Eve, and Sean Patrick Thomas. Regina Hall, Nicki Minaj, J.B. Smoove, Tyga, and Common also join the cutting crew.
The Next Cut continues the all of a sudden hot 2016 trend of comedy sequels to pictures released early in the 21st century. My Big Fat Greek Wedding 2 has posted decent numbers. Zoolander – No. 2? Not so much.
My feeling is that fans of this franchise will welcome its return, even if it’s been 12 years (not counting its 2005 spin-off Beauty Shop). I believe the possibility of this over performing is significantly greater than underperforming and have it opening just below what 2004’s sequel managed.
Barbershop: The Next Cut opening weekend prediction: $23.1 million
Chris Rock is back in headlining mode as Top Five enters theaters this Friday. The acclaimed comedian wrote and directed the comedy and he stars as well. The supporting cast includes Gabrielle Union, Rosario Dawson, Kevin Hart, Tracy Morgan, and Cedric the Entertainer.
Top Five has garnered the approval of the critical community and it stands at 86% on Rotten Tomatoes. As for Rock, he’s been in supporting mode for the greater part of this decade as he played second fiddle to Adam Sandler and others in the Grown Ups series. Prior to that, he’s seen some decent successes with solo ventures including Down to Earth and Head of State.
Positive word of mouth and reviews should help Top Five open to a solid start. What will limit it is the fact that it’s debuting on a relatively low 975 screens. It should still manage to surpass double digits out of the gate.
Top Five opening weekend prediction: $11.6 million
For my Exodus: Gods and Kings prediction, click here:
All My Life... I Wanted To Be A Blogster 