It’s been over a decade since Keanu Reeves saw box office fireworks with The Matrix trilogy and we’re far removed from his ability to open something like 2005’s Constantine and 2008’s The Day the Earth Stood Still to $30 million debuts. Expectations are considerably lower for this Friday’s John Wick, starring Reeves as a hitman out for vengeance.
Wick is much more likely to see an opening similar to the star’s 2008 pic Street Kings, which got off to a $12.4M start. Despite its so far favorable reviews, Wick‘s TV spots and trailers probably haven’t done enough to cause action fans to flock to it. It also doesn’t help that it has direct competition in the form of Fury‘s sophomore weekend. I’ll predict this barely gets past double digits for a lackluster beginning and that most genre fans will wait for VOD and cable for this.
Looking back now, isn’t it a little surprising that it’s taken this long for a horror flick named Ouija to find its way into the marketplace? That issue will be rectified Friday when Michael Bay’s production company unleashes the picture based on the creepy Hasbro board game.
With a cast consisting of relative unknowns, Ouija‘s selling point is clearly two things and two things only: its title and release date. Both should work to its advantage and lead it to a #1 debut. Horror pics are notoriously difficult to predict. For example, no one (including this blogger) saw a $37 million opening coming for Annabelle earlier this month. That massive hit may have given some genre enthusiasts their fix for the month and it could negatively hinder Ouija‘s prospects.
Still, this should manage to surpass $20M while not reaching the heights of that demonic doll.
A trio of new pictures open this Friday to try and end the two week reign of Gone Girl at the top spot: Brad Pitt’s World War II actioner Fury, the Nicholas Sparks adapted romantic drama The Best of Me, and the animated tale The Book of Life. You can read my detailed posts on each here:
It’s hard to imagine Fury not having enough firepower to debut at #1, though The Best of Me or The Book of Life or both could surpass expectations. The real battle could be for the runner-up position as Gone Girl is likely to suffer a small decline and Best and Book should open in the same range.
As for other holdovers, I expect Alexander and Terrible, Horrible, No Good, Very Bad Day to experience a slimmer decline than current #2 Dracula Untold.
And with that, we’ll do a top six projections for the weekend:
1. Fury
Predicted Gross: $26.4 million
2. The Best of Me
Predicted Gross: $17.8 million
3. Gone Girl
Predicted Gross: $17.6 million (representing a drop of 33%)
4. The Book of Life
Predicted Gross: $15.6 million
5. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Predicted Gross: $12.5 million (representing a drop of 32%)
6. Dracula Untold
Predicted Gross: $10.7 million (representing a drop of 54%)
Box Office Results (October 10-12)
David Fincher’s Gone Girl held off newcomers to remain atop the charts for the second week in a row. The water cooler hit based on Gillian Flynn’s novel took in $26.4 million, ahead of my $24.2M prediction and has amassed a terrific $77 million in ten days.
Dracula Untold had a robust beginning to the tune of $23.5 million, well beyond my meager $14.4M estimate. The pic is likely to fade rather quickly, but Universal Pictures has good reason to be pleased with its results.
The family comedy Alexander and its long title of a bad day debuted healthily with $18.3 million, right in range with my $18.7M prediction. The Steve Carell pic should hold up decently in subsequent weekends.
Horror spinoff Annabelle, as expected, dropped precipitously after its strong opening last weekend. It earned $15.8 million, barely above my $14.8M projection. It’s made $61 million so far.
Despite star Robert Downey Jr.’s relentless promotion last week, The Judge had difficulty luring viewers. It grossed just $13.1 million, below my $16.4M estimate. Mixed reviews may have kept some adult viewers away.
Finally, the steamy drama Addicted posted an impressive $7.4 million on a limited number of screens for a seventh place start. This outshined my $4.5M prediction.
20th Century Fox is hoping family audiences turn out for The Book of Life, opening Friday. The 3D animated comedy comes from producer Guillermo del Toro and features the voices of Diego Luna, Zoe Saldana, Channing Tatum, Christina Applegate, Ice Cube, and frequent del Toro collaborator Ron Perlman.
Family competition does exist with the decently performing Alexander and the Terrible, Horrible, No Good, Very Bad Day entering its second weekend. As with most animated features that don’t have the Disney/Pixar label, The Book of Life faces an uphill battle to truly break out. It could cater to Hispanic families in a way few genre titles have, but I’m not sure that’s enough to get it past $20 million (though that’s not out of the question).
As I see it, this should open in the same mid to high teens range as recent animated titles Coraline, Paranorman, Free Birds and Escape from Planet Earth.
The Book of Life opening weekend prediction: $15.6 million
Nicholas Sparks has been a profitable box office commodity for studios adapting his works and this Friday, we’ll see if that trend continues with The Best of Me. The romantic drama (it’s Sparks… did you think it was an action thriller??) comes from director Michael Hoffman and stars James Marsden and Michelle Monaghan.
The pic will no doubt cater to females and there is competition from the megahit and current two week #1 performer Gone Girl, which will be entering its third weekend. Since The Notebook a decade ago, let’s take a look at subsequent Sparks releases and what they’ve grossed in their debut frames:
Nights in Rodanthe (2008): $13.4 million
The Last Song (2010): $16 million
The Lucky One (2012): $22.5 million
Safe Haven (2013): $21.4 million
Based on those numbers, a premiere in the mid teens to low twenties is obviously the most probable scenario. I think The Best of Me won’t get past $20M, but should manage to outpace both Rodanthe and The Last Song while not reaching the heights of the last two entries.
The Best of Me opening weekend prediction: $17.8 million
Five years ago, the combination of Brad Pitt and World War II produced robust box office results with Inglourious Basterds. We’ll see if lightning strikes twice in Fury, opening Friday. The WWII action pic comes from End of Watch director David Ayer. Pitt headlines alongside supporting players Shia LaBeouf, Logan Lerman, Michael Pena, and Jason Isaacs.
Of course, the aforementioned Basterds (which debuted to $38 million) had the advantage of having Quentin Tarantino and Oscar buzz – something Fury has neither of. The pic was originally thought to be an awards contender, but mixed reviews have rendered that mute (it stands at a respectable 63% on Rotten Tomatoes).
Fury still should succeed at attracting the primarily male action crowd and it shouldn’t have a problem debuting at #1 next weekend. Some estimates put this at getting above $30M, but I’m skeptical. A mid 20s debut similar to what Captain Phillips accomplished last October seems most likely.
Four new movies make their debuts on Friday at the box office – Robert Downey Jr.’s The Judge, the Steve Carell/Jennifer Garner family comedy Alexander and the Terrible, Horrible, No Good, Very Bad Day, the horror retelling Dracula Untold, and steamy thriller Addicted. You can find my detailed prediction posts on each one of them here:
The question is: can any of them make current #1 Gone Girl disappear from the top spot? It’s certainly possible as The Judge, Alexander, and Dracula could all exceed my estimates and all stand at least a chance of opening atop the charts. Addicted, on a meager 800 screens, is highly unlikely to even crack the top five.
However, I believe Gone Girl will manage to stay #1, despite it serious competition. Annabelle, after a fantastic debut (more on that below), should suffer the same large fall in its sophomore frame that most horror titles do.
And with that, my predictions for the weekend’s top five:
1. Gone Girl
Predicted Gross: $24.2 million (representing a drop of 35%)
2. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Predicted Gross: $18.7 million
3. The Judge
Predicted Gross: $16.4 million
4. Annabelle
Predicted Gross: $14.8 million (representing a drop of 60%)
5. Dracula Untold
Predicted Gross: $14.4 million
**My Addicted projected gross of $4.5M should put it in eighth place.
Box Office Results (October 3-5)
The debuts of David Fincher’s acclaimed Gone Girl and Conjuring horror prequel Annabelle injected some much needed life into the box office and created the biggest October weekend of all time!
As predicted, Gone Girl took top honors with $37.5 million, just below my $39.6M projection. This is Fincher’s highest debut of all time and clearly audiences were ready for the much buzzed about adaptation of Gillian Flynn’s bestselling novel. I expect it to perform well in the coming weeks and it should easily blast past $100M.
I did not give that demonic doll Annabelle nearly enough credit as it opened just behind Girl with a magnificent $37.1 million – miles ahead of my small $21.2M prediction. This is easily the best horror opening of 2014 and bodes extremely well for that Conjuring sequel coming in October of 2015.
Denzel Washington’s The Equalizer fell to third with $18.7 million in weekend two, holding up better than my estimated $16.7M. The action thriller has earned $64 million in ten days and should have no problem passing the century mark.
The animated pic The Boxtrolls dropped to fourth with $11.9 million, in line with my $11.4M projection. The decently performing kiddie pic has earned $32 million in two weeks and should finish with around $65M.
The Maze Runner held up well in weekend three with $11.6 million – more than my $9.8M estimate. The new YA franchise has taken in $73M thus far and will also become a member of the $100M club.
Finally, Nicolas Cage’s Left Behind posted an unimpressive opening of $6.3 million, below my $7.6M prediction. Look for this one to disappear faster its lead actor’s hairline.
The thriller Addicted opens this Friday and it will attempt to cater to the same crowd as recent hit No Good Deed, yet on a more limited level. Billie Woodruff, director of Honey and Beauty Shop, is behind the camera and Sharon Leal and Boris Kodjoe star. The pic is based on a bestselling novel by erotic fiction author Zane.
Similar themed flicks such as Obsessed and No Good Deed targeting the African-American female audience have performed quite nicely, however they had bigger stars involved. Addicted is only slated to open on a small 800 screens so that will certainly affect its overall premiere gross and it seems destined to make under $5 million out of the gate.
Universal Pictures has had great success in their history with monster movies and they’ll try to replicate it with Dracula Untold, opening Friday. Luke Evans (mostly known as the bad guy in Fast and Furious 6) plays the title character with Sarah Gadon, Dominic Cooper, and Samantha Barks costarring.
The release date is no doubt timed to try and capitalize on audiences in a Halloween state of mind. One factor not in its favor could be that Annabelle will be entering weekend #2. While the doll pic is likely primed for a big fall in its sophomore frame, it certainly would count as direct competition. Then there’s Ouija opening just two weeks after. Dracula Untold comes with a hefty $100 million budget and Universal faces long odds recouping that cost domestically.
In fact, as I see it, this will fall far short of that. The film has received mostly negative reviews and sits at 31% on Rotten Tomatoes (not that critical reaction means much when it comes to this genre). Dracula Untold seems to have one thing going for it: the fact that the word “Dracula” is in the title. However, that didn’t mean much for I, Frankenstein earlier this year – which managed only $8.6 million in its first weekend..
Dracula Untold should be able to outpace that, though I’ll predict it only posts a premiere in mid single digits.
Dracula Untold opening weekend prediction: $14.4 million
Walt Disney studios have given their latest effort one important distinction on this blog as Alexander and the Terrible, Horrible, No Good, Very Bad Day is easily the longest title I’ve yet to make a box office projection for. Based on a well-known 1972 children’s book, Steve Carell and Jennifer Garner headline the adaptation which Disney hopes will capture the attention of family audiences.
The film chronicles the Cooper family’s day with all those negative adjectives listed above. In Disney’s favor is that competition for younger moviegoers is fairly light, even though The Boxtrolls and The Maze Runner are still performing well. Critical reaction has been positive so far with an 83% score on Rotten Tomatoes at press time.
I am not expecting Alexander to be a huge performer out of the gate, but it’s likely to open decently and have sturdy legs in subsequent weekends. This certainly could surpass the $20 million mark in weekend 1, but I’ll project it falls just under that.
Alexander and the Terrible, Horrible, No Good, Very Bad Day opening weekend prediction: $18.7 million
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