Blogger’s Note (09/08): I am downgrading my original estimate from $4.3 million down to just $2.3 million. Simply put, this probably would have been better off going the streaming route.
Sony Pictures is hoping that a young audience will turn out for next weekend’s The Broken Hearts Gallery. The romantic comedy comes from first time director Natalie Krinsky and was originally scheduled for a July release before the COVID-19 pandemic altered the plans. Executive produced by Selena Gomez, it stars Geraldine Viswanathan (best known for Blockers and HBO’s Bad Education) and Dacre Montgomery (Billy from Netflix’s Stranger Things). Costars include Utkarsh Ambudkar, Molly Gordon, and Bernadette Peters.
I’m a bit skeptical that this has any breakout potential. Many similar pics in this genre are based on novels with a hoped for built-in audience. Gallery doesn’t have that advantage or much star power to lure its intended demographic into the multiplex. The best hope for Sony is that this crowd is simply starved for anything to go see.
I don’t believe that’ll be enough to get this over $3 million.
The Broken Hearts Gallery opening weekend prediction: $2.3 million
We are in the midst of the spring season currently, but in Hollywood it becomes summer this weekend as Avengers: Infinity War blasts into theaters. The Disney/Marvel property brings together the MCU superheroes of the past decade and looks to break numerous records. You can peruse my detailed prediction post on it here:
As my estimate outlines, I anticipate Infinity falling just short (about $7 million) of the all-time opening record achieved by Star Wars: The Force Awakens in December of 2015. That easily gives it the #2 premiere (well above the $220 million that Star Wars: The Last Jedi made this past December).
All of the oxygen in this late April frame should be sucked up by Iron Man, Captain America, Black Panther, the Guardians of the Galaxy, Thor, and more. This means holdovers may experience some rather rough declines, including Rampage. I also have a feeling Super Troopers 2 (after an opening that exceeded all expectations) is an example of a front-loaded gross and its sophomore fall could be significant. A Quiet Place should drop to second while Amy Schumer’s I Feel Pretty may lose around half of its middling debut audience.
And with that, my top 5 projections for the weekend:
1. Avengers: Infinity War
Predicted Gross: $240.2 million
2. A Quiet Place
Predicted Gross: $11.8 million
3. Rampage
Predicted Gross: $9.1 million
4. I Feel Pretty
Predicted Gross: $7.6 million
5. Super Troopers 2
Predicted Gross: $5.6 million
Box Office Results (April 20-22)
A Quiet Place crept back up into the top spot as the acclaimed horror pic took in $20.9 million, on pace with my $21.6 million projection. Its three-week total stands at a terrific $131 million.
Rampage dropped to second and held up better than I figured in weekend #2 with $20 million compared to my $17 million forecast. The Dwayne Johnson adventure has made $65 million thus far. As mentioned, it could be in for a healthier drop this weekend considering the competition.
Amy Schumer’s I Feel Pretty debuted in third with a just OK $16 million, in line with my $16.2 million prediction. This is lower than the comedian’s previous outings, Trainwreck and Snatched.
While Pretty was a comedy that opened on the lower end of estimates, Super Troopers 2 was fourth and blew away most prognostications. The sequel to the 2002 cult hit made a strong $15.1 million, nearly tripling my $5.2 million estimate.
Truth or Dare rounded out the top five in its sophomore frame with $7.7 million. I was close at $7.9 million. The low-budget Blumhouse horror offering sits at $30 million in its first two weekends.
Due to my low ball take on Troopers, I incorrectly had Blockers fifth. It came in seventh with $6.8 million (I said $5.9 million) for $48 million overall. Ready Player One was sixth with $7.4 million and it’s up to $126 million.
Finally, the Paula Patton thriller Traffik opened in ninth with $3.9 million – a bit above my $3 million take.
It’s the calm before the Marvel storm at the box office this weekend as three new titles debut: Amy Schumer’s IFeelPretty, comedy sequel SuperTroopers2, and Paula Patton/Omar Epps thriller Traffik. You can peruse my detailed predictions on that trio here:
As we await the potentially record-breaking premiere of Avengers: InfinityWar next weekend (my estimate for it will be on the blog tomorrow), there is some excitement to ponder with this frame. There could be a three-way battle for first place as current #1 Rampage is likely to suffer a heftier drop than AQuietPlace. If Pretty beats my forecast, it could vie for the top slot as well.
My $5.2 million SuperTroopers2 prediction and $3 million projection for Traffik leave them both outside my top 5.
TruthorDare should drop to fourth with ReadyPlayerOne and Blockers battling for fifth position. I’ll note I have Player right behind Blockers in sixth with $5.8 million.
So while Captain America, Iron Man, Black Panther, the Guardians of the Galaxy and more superheroes await, here’s my take on this weekend’s high five:
1. AQuietPlace
Predicted Gross: $21.6 million
2. Rampage
Predicted Gross: $17 million
3. IFeelPretty
Predicted Gross: $16.2 million
4. TruthorDare
Predicted Gross: $7.9 million
5. Blockers
Predicted Gross: $5.9 million
BoxOfficeResults (April13–15)
Rampage took first as Dwayne Johnson’s adventure with a slew of CG creatures met expectations with $35.7 million, in line with my $36.6 million estimate. As you can see above, I expect it to lose more than half its opening audience and cede the pole position to the third frame of horror smash AQuietPlace.
Speaking of, AQuietPlace held strongly in second with $32.9 million. I was close on that projection too with $31.8 million. The acclaimed pic has amassed $100 million in just ten days.
Blumhouse continued its trend of turning low-budget fright fests into hits as TruthorDare was third with $18.6 million, just topping my $16.7 million forecast. While I look for it to drop fast, it’s already a big success considering its budget is reportedly under $5 million.
Other holdovers experienced larger declines that my projections. ReadyPlayerOne was fourth with $11.5 million compared to my $13.9 million estimate for $114 million total. Blockers was fifth with $10.7 million (I said $13.3 million) for $37 million overall.
Nearly three years ago, comedian Amy Schumer broke through on the big screen in a major way with Trainwreck. Last summer, she hit a bit of a sophomore slump with Snatched. Will the third time be a charm or a disappointment with next weekend’s I Feel Pretty?
Schumer stars as an ordinary gal who hits her head and wakes up thinking she’s attained supermodel looks. The pic comes from directors Abby Kohn and Mark Silverstein, making their directorial debut after writing features including Never Been Kissed, The Vow, and How to Be Single. Costars include Michelle Williams, Emily Ratajkowski, Rory Scovel, Aidy Bryant, Busy Philips, and real supermodels Naomi Campbell and Lauren Hutton.
As mentioned, Schumer’s Trainwreck debuted in the summer of 2015 to $30 million and an eventual $110 million domestic gross. Two years later, her collaboration with Goldie Hawn, Snatched, grabbed a lesser $19 million out of the gate and then petered out with just $45 million overall.
I Feel Pretty was originally scheduled to open in June of this year before being pushed up to April 27. It was recently moved up a week due to The Avengers staking claim on that release date. Reviews are not out yet and that could both help or hinder its prospects. For instance, Blockers managed to premiere to over $20 million just last weekend and the positive word-of-mouth helped. Snatched, on the other hand, probably wasn’t assisted by its mediocre reaction.
I’ll say Pretty doesn’t reach the $20 million mark and its prospects are more likely in the mid to high teens teens range.
I Feel Pretty opening weekend prediction: $16.2 million
Dwayne Johnson and Blumhouse Productions are hoping that Friday the 13th is a lucky opening day for them as Rampage and Truth or Dare debut this weekend. The former teams Johnson in an adventure with a host of CG animals and the latter is the latest from the studio that has seen a number of low-budget horror hits. You can peruse my detailed prediction posts on both here:
The battle for #1 got a bit more interesting this weekend due to the incredible debut of A Quiet Place. If Rampage were to not meet expectations (and I have it meeting them), it could create a close race between the two. That said, my mid 30s projection for The Rock and the giant gorillas and wolves puts it in first with Quiet not too far behind.
Underestimating Blumhouse is usually not a wise course of action and I have Truth or Dare in third (even with the considerable competition of A Quiet Place‘s sophomore frame). That means Ready Player One and Blockers (which opened very well itself over the weekend) should be awfully close in the race for fourth. I give Player the slight edge.
There’s also the nationwide expansion of Wes Anderson’s Isle of Dogs, which has been performing splendidly in limited release. I don’t have a theater count for it yet, but I don’t see it reaching the top 5. If it hits around 1500 theaters, I would probably say it gets around $7.5 million to $8 million. We also have the animated Sgt. Stubby: An American Hero and tennis drama Borg vs. McEnroe apparently both opening in wide (or wide-ish) release. Once again, I’ve yet to witness a screen count and there’s really no chance either of them sniff the top 5 anyway.
And with that, my projections for the weekend:
1. Rampage
Predicted Gross: $36.6 million
2. A Quiet Place
Predicted Gross: $31.8 million
3. Truth or Dare
Predicted Gross: $16.7 million
4. Ready Player One
Predicted Gross: $13.9 million
5. Blockers
Predicted Gross: $13.3 million
Box Office Results (April 6-8)
As mentioned, it was a loud and massive opening for John Krasinski’s A Quiet Place as the critically acclaimed horror pic took in $50.2 million (way beyond my $31.2 million estimate). That’s the second largest opening of 2018 behind Black Panther as it nearly tripled its meager $17 million budget in just three days. With great word-of-mouth, expect it to play well over the coming weekends.
Pretty much everything made more than my predictions in this first full April weekend. Ready Player One held solidly in weekend #2 with $24.6 million (ahead of my $21.8 million prediction) for $96 million overall.
Well reviewed comedy Blockers had a sturdy debut in third with $20.5 million, besting my $15.2 million projection. Look for the John Cena/Leslie Mann laugh fest to experience minimal declines in coming weekends, similar to what Game Night recently accomplished.
Black Panther took in $8.7 million for fourth (topping my take of $7.2 million) and it once again made some box office history. The Marvel behemoth became the third largest domestic grosser of all time (surpassing Titanic). It will likely stay at that spot behind Star Wars: The Force Awakens and Avatar. The current gross is $665 million.
Acrimony was fifth with $8.3 million (I said $6.5 million). Its two-week tally is $31 million.
Chappaquiddick didn’t make the top 5, but it did considerably better than what I figured. The Kennedy drama was 7th with $5.7 million. I was much lower at $2.3 million.
The inspirational sports drama The Miracle Season was 11th with $3.9 million, serving up close to my $3.8 million prediction.
Perhaps Emoji decoding will be a term that is looked upon as a dated reference years from now when one views Blockers with fresh eyes. However, it’s one that’s used to humorous effect in 2018 in a comedy that lands more comedic punches than it misses. This is a raunchy confection laced with an often surprising amount of sweetness. Director Kay Cannon, making her directorial debut after writing the PitchPerfect franchise, is careful to mix them well and she’s got a game cast along the way.
The plot is straightforward: three high school seniors make a pact to lose their virginity on prom night. In the 1980s when these types of flicks were more prevalent, it would usually be just the boys plotting these actions. In Blockers, it’s the girls. Julie (Kathryn Newton) is ready to do the deed with her beau and she’s got ultra clingy single mom Lisa (Leslie Mann) constantly breathing down her neck. Kayla (Geraldine Viswanathan) has overprotective pops Mitchell (John Cena) and a date who amusingly uses his culinary skills for mind expanding purposes. Sam (Gideon Adlon) has a strained relationship with her party boy dad Hunter (Ike Barinholtz) and a fedora clad prom partner that doesn’t match her personal preferences.
When the trio of parents discover their daughters plans, they set out to disrupt the deflowering scheme and go to humiliating lengths to do just that. At one point, that means butt chugging at an after party for a certain wrestler turned thespian. Not exactly high brow stuff, but a funny sight gag nonetheless.
At other junctures, Blockers deftly portrays its teens as both naive due to their age and occasionally more intelligent than their over reactive folks. They’re not bad kids solely focused on sex, even though their elders focus is centered on stopping that for varying reasons. The whole coddling storyline with Mann and Cena’s characters is a well-worn one. However, both performers shine in their sometimes familiar scenarios. Barinholtz’s arch with his daughter is little more unique and a bit fresher – and he winningly avoids making his character one-dimensional. Of the three young women, Viswanathan is an actress to keep an eye on in the future.
There’s sex, drugs, and Hailee Steinfeld songs in Blockers, where sin and sentiment manage to coincide well most of the time. The thumbs up emoji applies.
A quartet of newcomers roll into the marketplace this weekend looking to make some noise at the box office. We have the critically acclaimed horror pic A Quiet Place, critically acclaimed raunchy comedy Blockers, true-life sports drama The Miracle Season, and true-life political drama Chappaquiddick. You can peruse my detailed prediction posts on each of them here:
A Quiet Place seems primed for a healthy debut and my plus $30 million estimate places it firmly in first place. Blockers certainly has breakout potential with its positive word-of-mouth and it could manage to climb higher than my low to mid teens projection. That would put it in third place behind the second weekend of Ready Player One, which I’m thinking will lose close to half its audience in its sophomore frame.
As for The Miracle Season and Chappaquiddick, my respective estimates of $3.8 million and $2.3 million put both of them outside the top 5.
Acrimony (which was 2nd over the Easter holiday) is likely to suffer a hefty decline in weekend #2 and that could leave it battling Black Panther for the five-spot. I’ll give Marvel’s superhero the edge. In fact, it’s not outside the realm of possibility that I Could Only Imagine could place fifth, pushing Acrimony to sixth.
And with that, my top 5 projections for the weekend ahead:
1. A Quiet Place
Predicted Gross: $31.2 million
2. Ready Player One
Predicted Gross: $21.8 million
3. Blockers
Predicted Gross: $15.2 million
4. Black Panther
Predicted Gross: $7.2 million
5. Acrimony
Predicted Gross: $6.5 million
Box Office Results (March 30-April 1)
Ready Player One easily ruled the charts over Easter weekend. It met expectations and delivered Steven Spielberg his largest opener in a decade since 2008’s Indiana Jones and the Kingdom of the Crystal Skull (and fifth largest ever not adjusted for inflation). The sci-fi adventure grossed $41.7 million over the traditional Friday to Sunday portion of the weekend, topping my $36.7 million estimate and $53.7 million since its Wednesday evening roll out (just ahead of my $50.8 million projection).
The Tyler Perry directed psychological thriller Acrimony exceeded my expectations, opening in second with a solid $17.1 million compared to my $13.2 million projection. As mentioned, a large second weekend dip is probable.
Black Panther placed third with $11.4 million to bring its jaw dropping total to $650 million. My prediction? $11.4 million!!
Surprise hit I Can Only Imagine was fourth with $10.4 million, just under my $11.2 million prediction for $55 million overall.
Last week’s #1 Pacific Rim Uprising fell to fifth with a massive 67% drop and $9.3 million, under my $11.7 million estimate. The sequel has made $45 million in two weeks.
Finally, faith-based sequel God’s Not Dead: A Light in Darkness stumbled out of the gate with a meager $2.6 million debut in 12th place, just over half of my $5.1 million forecast.
Like its direct competitor A Quiet Place that also opens next weekend, Blockers made quite an impression with journalists and festival goers when it debuted at South by Southwest earlier this month. The raunchy comedy about parents trying to prevent their daughters plan to lose their virginity on prom night marks the directorial debut of Kay Cannon, best known for penning the Pitch Perfect franchise. The cast includes John Cena, Leslie Mann, Ike Barinholtz, Kathryn Newton, Graham Phillips, and Hannibal Buress.
Its festival premiere caused some buzz and it now stands at 91% currently on Rotten Tomatoes. The Universal release has now been pegged as a potential sleeper at the box office. Competition is light in the genre and the solid reviews should help. As I see it, the ceiling for Blockers is likely the $17 million achieved in February by Game Night, another comedy that received kudos from the critical community.
I’m not sure it will reach quite that high. I’ll project an opening in the low to mid teens and it could continue to play in subsequent weekends, just as Game Night has.
Blockers opening weekend prediction: $15.2 million
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