Category: Box Office Predictions/Results

September 3-6 Box Office Predictions

The Labor Day weekend brings us the 25th MCU entry with Shang-Chi and the Legend of the Ten Rings. It should have no trouble dominating the charts over the holiday, but it could also hit the lowest mark (or close to it) as far as openings go for the vaunted franchise. You can peruse my detailed prediction post on it here:

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

Every single Marvel entry has debuted in first place and this will certainly be no different. The Incredible Hulk holds the distinction of smallest start with $55 million. With the extra Monday factored in, my high 50s projection gets Rings just past it. My estimate would also give it the lowest traditional Friday to Sunday beginning.

Could my take be underestimating its potential? Absolutely. Reviews are solid and word-of-mouth should be strong. However, it may have a slight disadvantage due to unfamiliarity of its characters. We are in strange territory for Disney’s most valuable series. Labor Day is usually a time when studios do not release would-be blockbusters. Prior to this, the highest earner premiering picture over the weekend was 2007’s Halloween at $30 million. I wrote all about that here:

Shang-Chi and the Legend of the Labor Day Box Office

One thing that is rather consistent over Labor Day is that the summer holdovers tend to hold steady. In fact, many increase their haul from the previous late August frame. I expect this to hold true for the family fare – Free Guy, PAW Patrol: The Movie, and Jungle Cruise. 

Candyman had a sweet opening (more on that below) and I don’t anticipate it losing 50% of its audience or more like most horror titles do. That is primarily due to the holiday. It could fall to the low teens. If so, it could find itself in a battle for #2 with Free Guy and Ryan Reynolds may have the slight edge. The four spot could be close between Patrol and Cruise. 

With all that, here’s how I have the Friday to Monday Labor Day box office shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $58.9 million

2. Free Guy

Predicted Gross: $14.2 million

3. Candyman

Predicted Gross: $13.4 million

4. Jungle Cruise

Predicted Gross: $6.9 million

5. PAW Patrol: The Movie

Predicted Gross: $6.7 million

Box Office Results (August 27-29)

Moviegoers were ready to call out the name Candyman again as the sequel/reboot opened at the most generous end of prognoses at $22 million. That bests my $17.3 million forecast. Nearly hitting its $25 million budget out of the gate, Universal has something to buzz about today. It also made history as Nia DaCosta is the first black woman to direct a #1 debuting feature.

Free Guy was runner-up after two weeks on top with $13.1 million, right on pace with my $13 million prediction. The total is $78 million as it zooms toward the century mark.

PAW Patrol: The Movie was third with $6.6 million (I said $6.1 million) for a decent two-week tally of $24 million.

Jungle Cruise took fourth with $5 million compared to my $4.6 million take. The Disney adventure is perched at $100 million and it’s no accident that the studio announced its sequel today.

Don’t Breathe 2 rounded out the top five with $2.8 million, on target with my $2.7 million projection. The horror sequel has made $24 million overall.

And that does it for now, folks! Until next time…

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

A new group of Marvel cinematic heroes and villains arrives onscreen over Labor Day weekend with Shang-Chi and the Legend of the Ten Rings. The 25th MCU feature (and second of four in 2021) is out in theaters only with Disney choosing not to make it available simultaneously on their streaming service. I have already written a bit about the challenges it faces. They include releasing it during a holiday frame not known for unveiling blockbusters, as well as ongoing COVID related hindrances. You can read that post here:

Shang-Chi and the Legend of the Labor Day Box Office

Destin Daniel Cretton, who’s best known for dramas with Captain Marvel Brie Larson like The Glass Castle and Just Mercy, directs. The cast features Simu Liu, Awkwafina, Meng’er Zhang, Fala Chen, Florian Munteanu, Benedict Wong, Michelle Yeoh, and Tony Leung. You can also expect some villains that have populated previous MCU flicks.

Early word-of-mouth should help. Rings currently sports a strong 92% Rotten Tomatoes rating. That said, there is the possibility that the non-traditional release date and other factors threaten to make this the lowest MCU premiere of the lot. It also doesn’t help that there’s really no familiar characters to draw some viewers out. The same could be said for Guardians of the Galaxy and Black Panther, but they had sizzling buzz that this needs to generate in a hurry (the solid reviews might help).

Shang-Chi will have a posted four-day gross due to the Labor Day holiday (where 2007’s Halloween holds the largest ever debut at $30 million). There’s little question that this should easily eclipse that record. In MCU terms, 2008’s The Incredible Hulk experienced the smallest start at $55 million. That’s followed by 2015’s Ant-Man with $57 million.

The extra day of reported earnings may help. I don’t see this getting anywhere near what Black Widow did ($80 million) at the start of summer. My feeling is that Rings, in its Friday to Sunday financial report, may hold the distinction of having the smallest gross in the MCU franchise. Yet the Monday could push it toward a mid to high 50s take with $60M+ certainly as a possibility.

Shang-Chi and the Legend of the Ten Rings opening weekend prediction: $58.9 million

August 27-29 Box Office Predictions

The month of August closes with the return of a familiar name in horror… just don’t say it five times. Nearly three decades after the original buzzed into theaters, the sequel/reboot Candyman is the sole new release this weekend. You can peruse my detailed prediction post on it here:

Candyman Box Office Prediction

I’m going with a mid to high teens estimate with the caveat that this genre can over perform. I wouldn’t be shocked to see this fly a bit higher, but I’ll stick with my guns for now. That should be enough for a #1 start. If it doesn’t meet expectations, that could allow Free Guy to spend a third frame atop the charts after its remarkable hold this past weekend (more on that below).

With no new product, holdovers should all slide a spot. That means the top five should be bookended by fright fests with family fare in the middle. Here’s how I think it will look:

1. Candyman

Predicted Gross: $17.3 million

2. Free Guy

Predicted Gross: $13 million

3. PAW Patrol: The Movie

Predicted Gross: $6.1 million

4. Jungle Cruise

Predicted Gross: $4.6 million

5. Don’t Breathe 2

Predicted Gross: $2.7 million

Box Office Results (August 20-22)

PAW Patrol: The Movie managed to bring the kiddos out and slightly outdid most forecasts. The new films catering to adults were all dogs.

Yet the headline of the weekend belonged to Free Guy as it remained in first with $18.5 million. That’s considerably better than my $13.9 million prediction. The Ryan Reynolds sci-fi comedy displayed the best sophomore hold we’ve seen all summer with just a 35% drop. We have become accustomed to seeing most titles plummet 50% or far more. That brings Guy‘s take to an impressive $58 million and its inclusion in the $100 million club seems assured. I wrote more about its earnings over the weekend here:

Free Guy Makes Them Pay

Paw Patrol: The Movie easily took second position with $13.1 million. The big screen rendering of the Nickelodeon show surpassed my $10.8 million projection.

Jungle Cruise was third with $6.3 million (I said $5.9 million). With $92 million overall, it’ll hit nine digits in short order.

The rest of the top five were returnees that I didn’t have slated to be there. Don’t Breathe 2 was fourth with $5 million. The fall of just over 50% in its second weekend is quite good for a horror flick and it’s made $19 million. Respect rounded out the top five with $3.7 million for a tally of $15 million.

And now for the trio of debuts that largely went unnoticed. The Protege was seventh with $2.9 million. I went with $4.7 million. In 8th place was The Night House with $2.8 million. I was a tad more generous at $3.1 million. And most embarrassingly, Hugh Jackman’s Reminiscence was the huge dud (considering its budget) as it placed 9th at $1.9 million. I said $6.8 million. Clearly audiences weren’t buying what was being sold with all three of these offerings.

And that does it for now, folks! Until next time…

Shang-Chi and the Legend of the Labor Day Box Office

Quick! Tell me everything you remember about the 2009 rom com All About Steve? Search that memory! My guess is not much. It stars Sandra Bullock and Bradley Cooper and it’s certainly not what most moviegoers remember about the two actors from that particular year. To be fair, they both hit career milestones 12 years ago. Bullock won an Oscar for The Blind Side. Cooper became a household name that summer in The Hangover. 

All About Steve won some awards as well. Not the kind that gets bragged about. The pic took home two Golden Raspberry trophies for Worst On Screen Couple and for Bullock as Worst Actress. Its Rotten Tomatoes score stands at 6%. And it’s largely a forgotten blip on the filmographies of two accomplished performers.

Yet it does currently stand at #10 when it comes to biggest Labor Day openings in box office history. That’s because Labor Day weekend has traditionally not been a time for studios to release hoped for blockbusters. In normal times, that frame is generally seen as one in which the summer season is winding down and the fall projects are gearing up. It’s kind of an in between time.

The distinction for highest premiere over the holiday belongs to 2007’s Halloween (the reboot by Rob Zombie). It made $30 million out of the gate.

When you get down to Steve in tenth, the take is a mere $14 million for the four-day gross. There’s other pics you might have conveniently forgot about on that list. How about the ping pong comedy Balls of Fury with George Lopez and Christopher Walken? It’s #8 (also with $14 million). There’s the musical doc One Direction: This Is Us which is perched in fourth with $18 million. Jeepers Creepers and its sequel both make appearances.

Why the Labor Day history lesson? Because Disney is about to go against the grain and release their newest Marvel Cinematic Universe product in what has usually been a quiet time.

Shang-Chi and the Legend of the Ten Rings opens September 3rd and hopes to blow away Halloween‘s current record. It should have no problem doing just that. However, it also risks having the designation of being the MCU’s smallest opener. The current mark belongs to The Incredible Hulk at $55 million.

Current projections have Rings doing about $50 million for the Friday to Monday frame. It may certainly exceed that and early word-of-mouth is encouraging (my official prediction will be up on Tuesday or Wednesday). Unlike Black Widow, the house that Mickey built is not making Rings simultaneously available for a $30 fee on Disney Plus.

There’s a case to be made that the 25th MCU flick faces challenges no other has. Black Widow had the advantage of a well-known character at the center. That helped propel the stand-alone entry to an $80 million bow as COVID continues to be a hindrance to earning power. Shang-Chi introduces a whole new group of players to this multi-billion cinematic universe. That didn’t hurt Guardians of the Galaxy or Black Panther, but they both had sizzling buzz leading to their unveilings.

So what will be talked about more in two weeks? The nearly certain record Rings will accomplish with its record Labor Day haul? Or the possibility that it sets a low mark for its practically never miss franchise? One thing is clear: Machete will drop down to spot 10 in all-time Labor Day beginnings. And there will nothing to see in the top ten about All About Steve.

Free Guy Makes Them Pay

As uncertainty regarding the box office continues amidst COVID concerns, there has been one undeniable bright spot in the dog days of August. That would be Shawn Levy’s Free Guy starring Ryan Reynolds and its apparent second weekend grosses only puts an exclamation on the point.

The sci-fi family comedy surprised the film community originally with better than expected reviews (82% on Rotten Tomatoes). It continued to do so when it exceeded projections with a robust $28 million debut. Most forecasts ranged from the high teens to low 20s (my own was $21 million).

Yet perhaps the most encouraging sign are reports of its sophomore frame grosses. Free Guy will easily remain #1 with a projected drop around 40%. That should put it at approximately $17 million with an overall domestic take in the mid to upper 50s. With sturdy word-of-mouth, the Fox property seems destined to cross the $100 million mark stateside. The studio is already lining up a sequel. For context, that should be stronger than the second weekend for Jungle Cruise (which opened larger… more on that below).

Why is this somewhat unanticipated? To put it simply, Free Guy is performing in frame #2 much the same way it would without a pandemic. The few blockbusters of the season have experienced huge falls in their second outings and Free Guy is bucking that trend. Black Widow tumbled 68%. The Suicide Squad crashed at 71%. Even the aforementioned Jungle Cruise took a 55% dip.

What do all three of those titles have in common? That trio was available simultaneously on Disney Plus (Widow, Cruise) or HBO Max (Squad). Free Guy can be streamed only in the theater. With its positive audience reaction (it has an A on Cinemascore), moviegoers are proving that a title can have staying power if it’s: 1) good and 2) just in theaters.

This is a rare piece of good news for multiplexes in an industry starving for it. There are three other offerings this weekend aimed toward adults: Reminiscence, The Protege, and The Night House. All are headed toward meager starts outside of the top five. The other newbie is PAW Patrol: The Movie and it looks to slightly exceed expectations with around $12-$13 million (it’s also streaming on Paramount+).

So will studios adjust to Free Guy‘s solid performance? It could be a mixed bag. First, they might have to feel they have a product as pleasing as what Mr. Levy and Mr. Reynolds have created. Just yesterday, Universal Pictures announced they are keeping their animated sequel The Addams Family 2 in theaters but also making it available via streaming on the same say. On the other hand, Disney is keeping the next MCU adventure Shang-Chi and the Legend of the Ten Rings only in cineplexes for 45 days starting Labor Day weekend. That might be the biggest test we have seen thus far for the theater only experiment.

Is Free Guy an anomaly or proof that if you build it only in theaters… they will come? We may need some more samples before studios make more decisions that favor theater chains.

Candyman Box Office Prediction

Who can take the final weekend of August and turn it into a #1 opening? Oh, the Candyman can and likely will when it debuts August 27th. The long in development horror sequel arrives nearly 30 years after the 1992 original scared audiences into avoiding saying its name five times in a row. Nia DaCosta directs from a script cowritten by none other than Jordan Peele. With its source material based on a short story from Clive Barker, it stars Yahya Abdul-Mateen II, Teyonah Parris, Nathan Stewart-Jarrett, and Colman Domingo. THE OG Candyman Tony Todd makes an appearance as does Vanessa Estelle Williams from the ’92 tale.

Billed as a direct follow-up to the first and therefore ignoring two sequels that followed in the mid to late 90s, Candyman was first slated for release in June of 2020 before its series of COVID delays. It arrives during a summer where horror fans have had plenty of options and most of them were sequels. I don’t see this generating anywhere near what, say, A Quiet Place Part II or The Conjuring: The Devil Made Do It achieved. I do think if Don’t Breathe 2 managed just over $10 million, this should get beyond that.

Candyman could be poised to capitalize on the familiarity of its title character. That could propel it to a start as high as $20 million. My hunch is that it falls lower in the mid to high teens range (with the caveat that this genre is known to over perform).

And now I dare call its name for a potentially deadly fifth time and say…

Candyman opening weekend prediction: $17.3 million

August 20-22 Box Office Predictions

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

The dog days of summer continues with four new offerings in the marketplace and they could all fall short of the second weekend of Free Guy with Ryan Reynolds. Speaking of dogs, we have PAW Patrol: The Movie as well as three more adult oriented offerings: Hugh Jackman’s sci-fi thriller Reminiscence, action flick The Protege with Michael Keaton, Maggie Q, and Samuel L. Jackson and horror pic The Night House. You can peruse my detailed prediction posts on them here:

Reminiscence Box Office Prediction

The Protege Box Office Prediction

PAW Patrol: The Movie Box Office Prediction

The Night House Box Office Prediction

I don’t have any of the features from the fresh quartet (not a sequel in the bunch!) topping $10 million. That means Free Guy, after a better than anticipated bow, should manage to remain #1 in its sophomore outing. I’m assuming it will dip in the low to mid 50s like Jungle Cruise did a couple of weeks back.

As for those newcomers, the one I’m most conflicted about is PAW Patrol: The Movie. It certainly has a built-in fan base of youngsters who may drag their parents to see it. Rather unexpectedly, it’s generating quite decent reviews. However, my hunch is that some families may wait for it to be on the small screen and I’m projecting third place.

That’s behind Reminiscence which could approach double digits. Jackman’s latest is also available on HBO Max. It will be competing for eyeballs with The Protege, which I have pegged for mid single digits (if anything, I think it could go lower). In fact, it could be in a battle for fifth with Jungle Cruise in its fourth weekend.

The Night House comes at the tale end of a season packed with horror titles and I believe it’s bound to get lost in the shuffle. My meager $3.1 million estimate leaves it well outside the top five.

And with that, my take on the weekend ahead:

1. Free Guy

Predicted Gross: $13.9 million

2. PAW Patrol: The Movie

Predicted Gross: $10.8 million

3. Reminiscence

Predicted Gross: $6.8 million

4. Jungle Cruise

Predicted Gross: $5.9 million

5. The Protege

Predicted Gross: $4.7 million

Box Office Results (August 13-15)

Friday the 13th wasn’t so unlucky for Ryan Reynolds and Free Guy. The Fox (and therefore Disney) property opened on the higher end of forecasts with $28.3 million, topping my $21.3 million estimate. With an A Cinemascore grade, audiences liked what they saw and it sounds as if a sequel will happen. The near $30 million start might have been called slightly disappointing in different times. All things considered, it’s rather strong.

Horror sequel (I’ve been saying that a lot lately) Don’t Breathe 2 debuted with $10.6 million, just under my $11.2 million take. That’s miles away from the $26 million that the 2016 predecessor took in, but generally in line with most predictions. At a cost of just $15 million, it should turn a nice profit for Sony Pictures.

Jungle Cruise was third in its third weekend with $9.1 million – right on pace with my $8.9 million estimate. The Disney adventure is at $82 million with $100 million in its sights.

The Aretha Franklin biopic Respect with Jennifer Hudson also hit its anticipated mark in fourth with $8.8 million. That’s a tad ahead of my $8.5 million call. Reviews were only so-so though its lead could be on her way to a Best Actress nomination.

And, finally, the bad news for The Suicide Squad continued. Following a disastrous opening, the reboot/sequel plunged an equally disturbing 71% to fifth with $7.4 million. I was more optimistic at $10.1 million. The ten-day tally is a lowly $42 million.

And that does it for now, folks! Until next time…

The Night House Box Office Prediction

There has been no shortage of horror offering for audiences this summer (almost all sequels), but Searchlight is hoping the masses turn out for another with The Night House. Directed by David Bruckner, the ghost story premiered all the way in January 2020 at the Sundance Film Festival. It stars Rebecca Hall, Sarah Goldberg, Evan Jonigkeit, Stacy Martin, and Vondie Curtis-Hall.

Reviews from Sundance were encouraging and it stands at 88% on Rotten Tomatoes. However, the recent glut of genre titles (Don’t Breathe 2 is out the weekend before with Candyman the frame after) could cause this to get lost in the shuffle.

Opening on a fairly low 2000 screens, prospects for The Night House look dim. I foresee this debuting between $2-4 million and foreclosing in theaters quickly.

The Night House opening weekend prediction: $3.1 million

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

The Protege Box Office Prediction

Michael Keaton, Maggie Q, and Samuel L. Jackson star in the action thriller The Protege next weekend and it will attempt to carve its place into the typically limp late summer box office. Martin Campbell, director of Casino Royale, is behind the camera.

The Lionsgate release is only available in theaters and it will face serious competition for the same audience from Hugh Jackman’s Reminiscence. In this challenged marketplace, The Protege going straight to pay streaming wouldn’t have been much of a shocker.

I’ll give the studio credit for giving it a shot, but I’m guessing Jackman will propel his effort to slightly higher earnings. I only have Reminiscence at just under $7 million and I’ll say this gets just under $5 million.

The Protege opening weekend prediction: $4.7 million

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

For my Reminiscence prediction, click here:

Reminiscence Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction

Reminiscence Box Office Prediction

Hugh Jackman makes a return to sci-fi next weekend with Reminiscence. The film (reportedly budgeted at just under $70 million) is the rare summer feature in this genre not based on a known property. It marks the directorial debut of Lisa Joy, best known for co-creating HBO’s Westworld. Costars include Rebecca Ferguson, Thandiwe Newton, Cliff Curtis, and Marina de Tavira.

The Home Box Office connections are strong. Since this a Warner Bros property, the pic will simultaneously have its 30 day HBO Max availability. Originally slated for April before it traded with Mortal Kombat, the film faces some challenges. This might seem minor, but the title doesn’t exactly roll off the tongue. More importantly, Reminiscence opens against the Michael Keaton/Maggie Q/Samuel L. Jackson thriller The Protege and they’ll be battling for the same audience. Both may suffer as a result.

Add in the Delta variant concerns and I really question whether this gets past $10 million. My gut says to put it under.

Reminiscence opening weekend prediction: $6.8 million

For my PAW Patrol: The Movie prediction, click here:

PAW Patrol: The Movie Box Office Prediction

For my The Protege prediction, click here:

The Protege Box Office Prediction

For my The Night House prediction, click here:

The Night House Box Office Prediction